
Gabrielle Bihan Lin
My research project
Stimulating hospitality and tourism demand from the views of behavioural economics
Many theories in behavioural economics provide cost-effective methods and strategies to nudge people's behaviours to specific directions, which are widely adopted in finance, public health, sustainable development, policy implementation, and so on. Given few tourism studies have discussed the effects of behavioural economic theories on consumer behaviours, this research project finds it imperative to explore the potential significance of these theories for stimulating consumption demand in hospitality and tourism contexts and compare the different interpretations for tourism demand by traditional and behavioural economics.