My research project
China's New Retail Economy in the Digital Age
The past decade has seen China’s e-commerce retailing sector grew enormously and act as a significant disruptive force on the country’s entire retail economy. Store-based retail TNCs in China have been struggling to survive and compete amidst this e-commerce context; domestic online shopping platforms have been striving to reinvent the country’s retailing sector; the Chinese government has been endeavouring to regulate a fast-changing industry. The overarching objective of my research project is to conceptualise the evolutionary process of China’s e-commerce-featured retailing economy by tracing each essential actor’s evolvement and exploring the dynamic relations among them.
My three specific research topics are:
- Retail TNCs in China after the First decade: New Challenges and Strategic Responses for A Deeper Embeddedness
- New Game with New Rules: Evolving Regulatory Frameworks for Cross-Border E-commerce in China
- New Retail Embeddedness: The Process of E-tailers Moving From the Cloud to Enter the Offline Retailing World