Zhi Han
Postgraduate research student
MA, BA
Academic and research departments
Department of Marketing and Retail Management, Surrey Business School.My research project
China's New Retail Economy in the Digital Age
The past decade has seen China’s e-commerce retailing sector grew enormously and act as a significant disruptive force on the country’s entire retail economy. Store-based retail TNCs in China have been struggling to survive and compete amidst this e-commerce context; domestic online shopping platforms have been striving to reinvent the country’s retailing sector; the Chinese government has been endeavouring to regulate a fast-changing industry. The overarching objective of my research project is to conceptualise the evolutionary process of China’s e-commerce-featured retailing economy by tracing each essential actor’s evolvement and exploring the dynamic relations among them.
My three specific research topics are:
- Retail TNCs in China after the First decade: New Challenges and Strategic Responses for A Deeper Embeddedness
- New Game with New Rules: Evolving Regulatory Frameworks for Cross-Border E-commerce in China
- New Retail Embeddedness: The Process of E-tailers Moving From the Cloud to Enter the Offline Retailing World
Supervisors
My qualifications
MA in Cultural and Creative Industries
King’s College London, UK
BA in Chinese Language and Literature
Central China Normal University, China
Affiliations and memberships
Postgraduate Fellow of the Royal Geographical Society