Why choose this course
The differences between nations and cultures have always posed exciting marketing challenges. Knowledge of international marketing theories and their application is of paramount importance in today’s fast changing global business environment.
Our MSc International Marketing programme provides an excellent stepping stone into an exciting career in international marketing. You’ll benefit from Surrey Business School’s long and continuing tradition of research and teaching in both marketing and retail.
Run by the Department of Marketing and Retail Management, this course will stretch your intellect through its combination of an analytical approach and a global focus.
This course will encourage you to be entrepreneurial and innovative, providing you with valuable opportunities to engage with real international marketing problems throughout your studies.
We are ranked in the top 10 for business and economics in the United Kingdom by the Times Higher Education World University Rankings 2020.
What you will study
Through our specialised modules, we will provide you with a comprehensive insider’s look at core international marketing concepts which will familiarise you with the strategies and tactics used in international marketing and the implications these can have. This course will inspire and mould you into a graduate ready to help tackle global marketing challenges. We’ll make sure that you’re well-equipped to navigate and understand the unique responsibilities that marketing professionals face in our ever-changing, globalised world.
Through a combination of lectures, interactive seminars and IT lab workshops, we provide research-led teaching by experienced academics in the area of international marketing and international business. Also, we offer practice-based teaching and learning by inviting experienced practitioners from international organisations. You will also have the opportunity to develop marketing research skills which can be applied to various international marketing issues in your dissertation.
MSc - Association to Advance Collegiate Schools of Business (AACSB)
Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
MSc - Chartered Institute of Marketing (CIM)
Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
MSc - Institute of Export and International Trade (IOEIT)
This programme is accredited by the Institute of Export and International Trade.
Careers and graduate prospects
We offer careers information, advice and guidance to all students whilst studying with us, which is extended to our alumni for three years after leaving the University.
If you decide to enrol with the Chartered Institute of Marketing (CIM) as an affiliate, you can study CIM qualifications without having to complete all of the modules.
For most qualifications, you will only need to take two assessments instead of the usual three. Therefore, you will add an individual award to supplement your degree. There is a fee to join CIM.
Over the years, our marketing courses have successfully trained graduates who have gone on to fruitful careers in a variety of international organisations, particularly in areas such as:
- Digital marketing
- Events management
- Media and public relations
Modules listed are indicative, reflecting the information available at the time of publication. Please note that modules may be subject to teaching availability, student demand and/or class size caps.
Important: In light of the Covid-19 pandemic, the University has had to change the delivery (and in some cases the content) of its programmes, together with certain University services and facilities for the 2020/21 academic year. These changes include the implementation of a hybrid teaching approach. View detailed information on the changes.
The University operates a credit framework for all taught programmes based on a 15-credit tariff. Modules can be either 15, 30, 45 or 60, 75 and 120 credits, and additionally for some masters dissertations, 90 credits.
The structure of our programmes follows clear educational aims that are tailored to each programme. These are all outlined in the programme specifications which include further details such as the learning outcomes:
New students will receive their personalised timetable in Welcome Week, and in subsequent semesters, two weeks prior to the start of semester. Please note that while we make every effort to ensure that timetables are as student-friendly as possible, scheduled teaching can take place on any day of the week (Monday–Friday). Wednesday afternoons are normally reserved for sports and cultural activities. Part-time classes are normally scheduled on one or two days per week, details of which can be obtained from the Academic Hive. View our Timetabling Policy (PDF).
A minimum of a 2:2 UK honours degree in either Business, Business Studies, International Business, Data Analytics, Marketing, Media Studies, Communication Studies, Statistics, Mathematics, Psychology, Sociology or Design Studies, or a recognised equivalent international qualification. Alternatively, we'll consider any degree subject if you achieve a 2:1 UK honours degree or higher, or a recognised equivalent international qualification.
View entry requirements by country
English language requirements
IELTS Academic: 6.5 overall with 6.0 in each element.
View the other English language qualifications that we accept.
If you do not currently meet the level required for your programme, we offer intensive pre-sessional English language courses, designed to take you to the level of English ability and skill required for your studies here.
The University of Surrey recognises that many students enter their higher education course with valuable knowledge and skills developed through a range of professional, vocational and community contexts. If this applies to you, a process called recognition of prior learning (RPL) may allow you to enter your course at a point appropriate to your previous learning and experience, or to join the start of a course without the formal entry requirements. This means that you may be exempt from certain elements of study in the course for which you have applied and be awarded credit based on your previous qualifications/experience. There are restrictions on RPL for some courses and fees may be payable for certain claims.
Please see the code of practice for recognition of prior learning and prior credit: taught programmes (PDF) for further information. Please email Admissions with any queries.
Start date: February 2021
Full-time - 1 year
Start date: October 2021
Full-time - 1 year
- These fees apply to students commencing study in the academic year 2021-22 only. Fees for new starters are reviewed annually.
- If you are on a two-year full-time Euromasters or MFA programme, or a two-year or three-year part-time masters programme (excluding modular/self-paced/distance learning), the annual fee is payable in Year 1 and Year 2 of the programme.
- Annual fees will increase by 4% for each subsequent year of study, rounded up to the nearest £100, subject to any overriding applicable legislative requirements.
You may be able to borrow money to help pay your tuition fees and support you with your living costs. Find out more about postgraduate student finance.
Scholarships and bursaries
We're committed to making sure that we offer support for students who might need it.
Study a Master's in Europe Scholarship
Application Deadline: 17.05.21
Find out more
Terms and conditions
When you accept an offer of a place at the University of Surrey, you are agreeing to comply with our policies and regulations, and our terms and conditions. These terms and conditions are provided in two stages: first when we make an offer and second when students who have accepted their offers register to study at the University. View an example of our offer terms and conditions and our generic registration terms and conditions (PDF) as a guide as to what to expect.
Please note: our offer terms and conditions will generally be available in the September of the calendar year prior to the year in which you begin your studies. Our registration terms and conditions will vary to take into account specifics of your course and changes for the specific academic year.
This online prospectus has been prepared and published in advance of the academic year to which it applies. The University of Surrey has used its reasonable efforts to ensure that the information is accurate at the time of publishing, but changes (for example to course content or additional costs) may occur given the interval between publishing and commencement of the course. It is therefore very important to check this website for any updates before you apply for a course with us. Read more.
Further, in light of the COVID-19 pandemic, the University has had to change the delivery (and in some cases the content) of its programmes, together with certain University services and facilities for the academic year 2020/21. These changes include the implementation of a hybrid teaching approach during 2020/21. Detailed information on all changes is available at our dedicated course changes webpage. This webpage sets out information relating to general University changes, and will also direct you to consider additional information relating to specific programmes.