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STOP Single Use Plastics: using stories to improve the governance of plastics pollution

Start date

May 2022

End date

February 2023


This project's goal is to produce online learning tools and a documentary video designed to prepare the next generation of citizens for tackling the plastic crisis they are about to inherit and to live greener, more ‘plastic-aware’ lives.  It will be aimed at young people in colleges, universities and within the wider community, including young professionals (16 – 30), many of them being already be involved in campaigns against plastic pollution or will potentially be involved in them in their future careers.

In her prior work with the Governing Plastics Network (GPN), Professor Rosalind Malcolm collaborated with groups of young people in Jamaica and Kenya to devise tools for raising awareness of the issues surrounding single-use plastics. Case studies conducted across East Africa and the Caribbean were conducted to discover which communications strategies are most effective in improving the management of plastic waste and the enforcement of anti-plastic legislation.   

The STOP project will build on these findings to produce a set of tools to help young people better appreciate the impact of the plastic products they encounter every day on the environment and develop their skills for influencing decision-makers in both industry and the government.  Central to these tools will be a video documentary embedded in an online learning module which will provide a pathway for exchanging knowledge, raising awareness and achieving maximum impact. 

The project will focus on groups of young people within Kenya who have existing relationships with the Governing Plastics Networks at college, university and in the early stages of their adult careers.  This project is a pilot and because plastic is a global issue its outcomes will have wider relevance and will be of use to young people not just in developing countries but also the industrialised north.




Expected outputs are:

  1. Video documentary (30-45 minutes)
  2. Online learning module
  3. STOP Project report
  4. Two academic articles disseminating STOP project outcomes, including a Law article in eg. the Review of European, Comparative and International Law or the Environmental Law Review and a communication article in an Association of Business Schools rated journal.

The Governing Plastics Network is committed to continuing to maintain its website for the foreseeable future, providing access to information, news, video and audio media, as well as a searchable repository of relevant documents, associated social media outlets (Twitter, Facebook) and impact summaries (e.g. blogs).  The online learning module supporting the embedded video film will be freely available on open access learning platforms (the potential to linking the module with the UN Environmental Programme will be investigated). 

These impacts will build on previous work undertaken across 6 East African countries and the Caribbean.  The outcomes have the potential to influence governance of plastics in a range of national settings with a view to improving the efficacy with which plastics pollution is managed on a worldwide scale.

The STOP project is part of a longer network life span with the potential to improve the governance of plastic waste globally to deliver long-lasting benefits in terms of environmental health and climate change prevention.

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