STOP Single Use Plastics: using stories to improve the governance of plastics pollution
This project's goal is to produce online learning tools and a documentary video designed to prepare the next generation of citizens for tackling the plastic crisis they are about to inherit and to live greener, more ‘plastic-aware’ lives. It will be aimed at young people in colleges, universities and within the wider community, including young professionals (16 – 30), many of them being already be involved in campaigns against plastic pollution or will potentially be involved in them in their future careers.
In her prior work with the Governing Plastics Network (GPN), Professor Rosalind Malcolm collaborated with groups of young people in Jamaica and Kenya to devise tools for raising awareness of the issues surrounding single-use plastics. Case studies conducted across East Africa and the Caribbean were conducted to discover which communications strategies are most effective in improving the management of plastic waste and the enforcement of anti-plastic legislation.
The STOP project will build on these findings to produce a set of tools to help young people better appreciate the impact of the plastic products they encounter every day on the environment and develop their skills for influencing decision-makers in both industry and the government. Central to these tools will be a video documentary embedded in an online learning module which will provide a pathway for exchanging knowledge, raising awareness and achieving maximum impact.
The project will focus on groups of young people within Kenya who have existing relationships with the Governing Plastics Networks at college, university and in the early stages of their adult careers. This project is a pilot and because plastic is a global issue its outcomes will have wider relevance and will be of use to young people not just in developing countries but also the industrialised north.
I am an environmental lawyer and I specialise in looking at the ways law can be used to protect the environment. Recently I have been working on the 'wicked problem' of the polluting waste from plastics and how a circular economy might help to stop the problem of waste. So I look at laws around the ecodesign of products and how they can be implemented to stop the production of waste and pollution. I look at the whole governance frameworks for environmental law including not just the legislation but policy, implementation, enforcement and compliance as well as the impact of property rights. I have been working on the rights to water and sanitation and how they can be used to ensure a decent standard of living for people especially in developing countries. I believe that we will not solve the problem of the degradation of the earth unless we work across disciplines seeking solutions together so I specialise in multidisciplinary research working with social and natural scientists and engineers.
I am the Director of the Environmental Regulatory Research Group (http://www.surrey.ac.uk/errg/) which is a research grouping of individuals and organisations engaged in research, teaching and consultancy into environmental regulation, compliance and enforcement and is part of the Surrey Centre for International and Environmental Law.
I am an associate member of the Centre for Environmental Strategy at the University of Surrey and I also practice as a barrister from Guildford Chambers.
Itziar Castello is Senior Lecturer (Associate Professor) at the Department of Digital Economy at Surrey Business School in the UK.
Itziar is an expert on corporate social responsibility and sustainability in digital transitions. Itziar's research and advisory work has informed organisations including GE, IBM, CEMEX, Manpower, Cargill, Telefonica, Novo Nordisk, eBay.
Itziar's research offers insights how entrepreneurs and business intrapreneurs make sense and lead change towards more sustainable business in the digital economy. Specifically, she looks at the communication and governance challenges and opportunities.
Itziar has published in peer-reviewed journals such as Academy of Management Journal, Journal of Management Studies, Research Policy, Journal of Business Ethics, Business & Society, Corporate Governance and Journal of Management Development. She has recently received three research awards (Best OMT Entrepreneurship Paper at the Academy of Management Conference 2015; Shortlisted for the Max Boisot Award at EGOS 2016 and Faculty of 1000 (F1000) as one of the top 2% world papers published in Medicine and Biology during April 2011). Her research also frequently appears in general and management venues such as The Huffington Post and Deusto-Harvard Business Review. She is Associate Editor in Business & Society.
Beyond her academic career, Itziar has been working for the past fifteen years as business advisor in developing integrated business strategies on sustainability issues and digital transitions. Prior to her academic career in academia, Itziar had 8 years management experience working in companies such as AccountAbility (a leading think tank in sustainability), PricewaterhouseCoopers and General Electric as strategy advisor and internal consultant in process improvement and sustainability.
Itziar's has consulted, given masterclasses and executive education for top management in major corporations in the US and Europe. She teaches Strategy, Corporate Social Responsibility, Digital Transitions and Qualitative Methods at undergraduate, MBA/ MSc, PhD and executive level. Itziar has received teaching awards at Master's and undergraduate program levels. In her teaching, she combines different innovative methods that include simulations, cases, readings, role plays, social media, project management and use her own case studies, working experience as sustainability expert, manager and certified as Master Black Belt in Six Sigma.
Itziar lectures regularly at leading business schools such as Copenhagen Business School in Denmark, IE, Spain and University Carlos III. Before joining Surrey, she held academic positions in management departments at Carlos III University in Spain and Copenhagen Business School. Itziar was awarded a PhD in Management Science and an Executive MBA from ESADE, a Master in International Economics from the College of Europe and a Master Degree on Development Economics from the University of Valencia.
Expected outputs are:
- Video documentary (30-45 minutes)
- Online learning module
- STOP Project report
- Two academic articles disseminating STOP project outcomes, including a Law article in eg. the Review of European, Comparative and International Law or the Environmental Law Review and a communication article in an Association of Business Schools rated journal.
The Governing Plastics Network is committed to continuing to maintain its website for the foreseeable future, providing access to information, news, video and audio media, as well as a searchable repository of relevant documents, associated social media outlets (Twitter, Facebook) and impact summaries (e.g. blogs). The online learning module supporting the embedded video film will be freely available on open access learning platforms (the potential to linking the module with the UN Environmental Programme will be investigated).
These impacts will build on previous work undertaken across 6 East African countries and the Caribbean. The outcomes have the potential to influence governance of plastics in a range of national settings with a view to improving the efficacy with which plastics pollution is managed on a worldwide scale.
The STOP project is part of a longer network life span with the potential to improve the governance of plastic waste globally to deliver long-lasting benefits in terms of environmental health and climate change prevention.
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