Business Management with Marketing BSc (Hons) — 2027 entry

Operations management relates to the scoping, planning, directing and controlling of the facilities, processes and people required to transform resources into products and services.  The principles of operations management are used in every industry and every environment.  All organisations perform the functions of strategic planning, process design, supply chain management, forecasting and scheduling, work management, innovation and quality management.  The same skills are required whether operations managers are working in private manufacturing organisations, the public sector, service organisations or not for profit businesses.

Personal and professional development is about knowing your self, knowing your self development needs, strengths, weaknesses, interests and where and how to seek development opportunities inside and outside employment and at university. Self-awareness, self-determination, self-image, self-care, resilience, resourcefulness and sustainable ways to navigate turbulent times throughout career(s) are concepts we explore and learn how to utilise in order to successfully manage our careers. Exploration, journaling, introspection, reflection and prospection play a crucial part in this module as well as sharing of experiences and working in teams. Lectures and workshops are designed to deepen understanding about behaviour, attitudes and capabilities individually and as a team. The assessments deepen knowledge, understanding and further personal and professional development that serves students' career paths in the long term. The module works closely with central careers and employability services offered by the university.  

This module equips students with knowledge and skills in two key areas of business and management: sustainability and quantitative skills. The sustainability component examines how businesses can create economic value while addressing social, environmental, and regulatory challenges, providing a foundation for responsible management practice. The quantitative component develops essential numeracy skills for business, enabling students to interpret data, apply appropriate techniques, and support business analysis and decision making.

Entrepreneurship and Innovation are the key pillars of economic development. This module introduces primary concepts of both entrepreneurship and innovation utilizing practical and experiential teaching methods. Especially, it will offer a novel perspective of opportunity identification, entrepreneurial mindset, creative thinking, and innovation in business contexts. It also explores the impact of the enterprises on the economy and identifies various support systems that nurture new venture evolution. Through a combination of lectures and group learning activities, students will engage with external stakeholders to understand the complexities of business environments. Working in teams, they will make and give sense to the concept of entrepreneurship and innovation, explore various cases, synthesize ideas, and communicate using emerging digital technology. Emphasis is placed both on the theoretical underpinnings and practical applications of Entrepreneurship and Innovation two main pillars. Especially, understanding various forms of ventures (i.e., high-growth, global, local, lifestyle, social, family etc.) will broaden the view of students. The module also encourages students to reflect on the insights of the various stakeholders contributing to their employability and provides the opportunities for students to communicate their results to academic and non-academic audiences, fostering a comprehensive understanding of the concepts.

This module introduces students to the main principles of accounting and cost management and demonstrates the importance of these to management decision making. This module develops students¿ digital literacy, including the responsible and ethical use of artificial intelligence tools to support learning in financial and management accounting and the development of core academic skills.

The module provides students with an introduction to the human dimensions of work organizations. It will encourage them to think critically and creatively about the ways in which people shape organizations and are, in turn, shaped by organizations. It will introduce them to individual, group and structural levels of analysis. This module builds the foundations for the subsequent, more advanced study of people and organizations on the HRM Pathway.

In this module, students undertake a business project in which they advise a hypothetical client facing a key strategic decision.The project integrates theory, concepts, skills, and objectives relevant to the module and the client case.As the project unfolds, students apply a range of analytical frameworks and digital tools and techniques to business data and information. By the end of the project, students will have transformed raw spreadsheet data into actionable information and produced a structured business report with findings and recommendations. 

This module examines the role of Marketing in organisations with an emphasis on the importance and development of marketing strategies. The core objective of many businesses is to attract and retain customers in a competitive environment, with the role of marketing focussing on customers. This module introduces students to the core principles of the discipline and provides and underpinning to later elective modules.

The module aims to equip students with the tools, knowledge and opportunity to enable them to thrive both personally and professionally during their university journey and beyond. Empowering students to develop as well rounded individuals who are confident about their future and how to navigate life after graduation. Through this module, students will have the opportunity to participate in sessions and activity that supports the development of academic and social self-efficacy, metacognitive strategies, self-regulation and resilience, while creating the conditions and environment for students to develop a sense of belonging to their programme of study and wider university

The prime motivator in business activity is sustainable profitability for shareholders' wealth maximization. It follows that all managers are likely to perform better towards that goal if they understand the mechanisms for achieving sustainable profit by acting in the interest of stakeholders. This module is designed to give students the necessary basic background in finance to enable them to be effective business managers. It covers the fundamental principles of corporate finance and investment in bonds, stocks, and projects, along with day-to-day working capital management.

This module aims to provide students with both theoretical and practical understanding of how marketing research is designed, conducted and evaluated in modern businesses. More specifically, this module gives students a deep understanding of various processes and decisions involved in capturing consumer insights through the marketing research process and their implications for business strategies and value delivery to different stakeholders.

The aim of this module is to introduce students to the interdisciplinary field of Consumer Behaviour. This module, by delving beneath the behaviour of consumers, provides students with a comprehensive understanding of the various factors that affect and form consumer behaviour and of the contribution of consumer insights into marketing. The module builds on the core principles of marketing and focuses on how firms can utilize consumer behaviour knowledge in order to create successful and viable marketing strategies. As such, it constitutes an essential part of programmes relating to Marketing and Business Management. The Consumer Behaviour and Insights module brings together ideas and theories from diverse areas such as marketing strategy, sociology, psychology and marketing research in order to understand the behaviour of consumers. Appropriate research techniques and leading-edge research findings will be discussed to enhance understanding of the consumer behaviour in the contemporary marketplace as well as how consumer insights are generated and applied.

Projects provide an efficient and effective means of delivering change in support of corporate strategy for both public and private sector organisations. Fundamental to this is robust project sponsorship and management. This module is focused at FHEQ Level 5 students that wish to develop, plan, manage and control projects successfully in a business environment. This requires an awareness of general project management principles, methodologies and the tools and techniques as applied within multi-disciplined projects. Within this module students will receive a robust grounding in the theory and practice of project management, with links to change management, delivered by lectures and by using project management software (MS Project) in a computer laboratory setting.

More and more firms have come to realize that their brands are among their most valuable assets in the firm. The goal of this module is to provide a comprehensive examination and discussion of relevant theories, concepts, models and tools for brand management. Specifically, the module will discuss how effective brand positioning, identity and architecture are essentials in developing a differentiating value proposition, creating brand equity and ultimately delivering value to different stakeholders.

For many companies, customer experience is central to maintain a source of competitive differentiation in an ever-increasing economy shaped by constrained resources and competing strategic priorities. Encounters and touchpoints shape consumer expectations, perceptions, evaluations, and emotional responses toward the brand. While satisfactory experiences drive long-term customer retention and loyalty, unsatisfactory ones can have repercussions for companies in terms of delivery, profitability and market share. This module provides an in-depth understanding and knowledge of customer experience management and service principles destined to advance knowledge on the challenges and opportunities relating to creating exceptional customer journeys and relationships. It also explores the transformative role of digital technologies, the principles of building responsible and sustainable organisations, as well as the strategic management of effective experience design. Through a combination of theoretical principles and applied learning, students will analyse real-world case studies, use practical tools and apply consultancy-based principles to develop critical thinking, analytical skills and make impactful decisions. By the end of the module, students will have acquired the knowledge and hands-on skills needed to design and manage superior experiences, harness digital technologies in designing journeys, and build responsible organisations.

This course deals with concepts, methods, and applications of marketing metrices and analytics. Unlike most marketing courses that focus on conceptual material, this course will provide analytic skills to translate conceptual understanding into metrices, key performance indicators and data visuals (e.g., charts) to guide operational and strategic marketing strategies and decisions  a skill in increasing demand in organizations today. The philosophy in this course embraces three main principles: learning by doing, end user modeling and delivering/communicating action-oriented marketing recommendations to business clients. Each topic has a software implementation along with a case study on a relevant business problem or opportunity. In short, students will analyse primary and/or secondary data to understand: - What is going on (Descriptive analytics: marketing metrices and performance measurement) - Why is it happening (Diagnostic analytics) - What is likely to happen (Predictive analytics) - What to do about it (Marketing decisions) The course will be of particular value to students planning careers in marketing and management consulting. The course is designed for students with some background in basic marketing concepts and statistics. Addressing different learning styles, the following teaching methods are applied in this course: Pre-readings, Lectures, Class Exercises, Class Discussions, Real World Cases, Group Discussions.

This is a core module where students can identify, explore, and analyse contemporary issues in the business, management, and economic environments of the 21st century.  The overall focus of the module is on:   to encourage students to identify and analyse key issues such as inflation and its impact on cost of living from international, national, industry and firm perspectives.    To evaluate the impact of these contemporary issues and suggest critical solutions.  Teaching inputs introduces students to key concepts and theories of business, management, and economics. Contemporary issues are then identified and discussed, encouraging student to utilise key concepts in analysing these issues.  Student through seminars and guided activities are encouraged to carry out research using library resources and reputable internet sources. This develops their research skills by exposing them to a wide range of literature and encourages critical analysis of different perspectives on a topic or issue. This approach guides students through the learning cycle of knowledge, application, and analysis of issues, concepts, and theories. This builds the students confidence and learning skills essential for the degree programmes and professional careers.  Throughout the semester students have additional opportunities to book individual/group sessions to clarify /address any learning issues.  

Introduction to Decision Making is designed to empower students with the knowledge and skills necessary to make informed and effective decisions in the world of business. Content is intended to complement rather than repeat any previous study of business or economics and assumes no previous formal study in these areas. The module places students at the centre of their learning, fostering critical thinking, problem-solving, and decision-making abilities that are crucial for success in a dynamic and complex business environment. Through a combination of theoretical concepts, case studies, and practical exercises, students will develop the competencies needed to analyse, evaluate, and communicate business decisions that align with organisational objectives and ethical considerations. Students will study basic behavioural and management principles and undertake evaluative exercises to assess the desirability of outcomes. Financial and data-driven decision making will be explored. Underlying ethical themes such as sustainability and equality and diversity will be examined alongside drivers such as profitability and innovation. Assessments are designed to build digital capabilities and enhance employability skills and resourcefulness.

Global Business Contexts is designed to empower students with the knowledge and skills necessary to excel in the global marketplace. The module places students at the centre of their learning, fostering an understanding of international business environments, strategies, and challenges. Students will explore the dynamics of international trade, cross-cultural communication, global market entry strategies, and the impact of globalisation and de-globalisation on businesses. By actively engaging with the material and applying it to real-world scenarios, students will be better prepared to navigate the complexities of international business. The characteristics of different economies will be explored and compared, along with the operations of multinational businesses. The strategic issues which face organisations in a global context will also be examined. The module will build awareness of political, cultural and socio-economic dynamics in and between market economies. There will be an opportunity to develop some of the ethical considerations which have been explored previously in the Introduction to Decision Making (MAN0002) module. The module will build on the knowledge and skills gained in Semester 1. Data analysis will be a significant factor in order to support students to develop their numerical skills in anticipation of their degree-level study.

This is a guided research module where students identify and explore in detail a topic of their choice within the fields of Business, Economics or Hospitality and Tourism Management, then write a 3000-word literature review on their chosen subject. The overall focus of the module is on:  learning to research independently, making best use of the digital resources available through the university library  drawing appropriate conclusions from analysis and investigation of text and data  Teaching inputs guide students in their choice of topic and approach, and provide them with extended opportunities to develop resourceful approaches and relevant skills.  Engaging with in-class activities and online tasks in research, reading and academic writing throughout the semester will prepare students well for discipline specific writing and research challenges at higher levels of degree study and in the workplace.  

The purpose of this module is to build leadership, independent learning and transferable skills which have a practical value for progression, whether that be to undergraduate study or employment.   As the module acronym suggests, students will focus on Creativity, Resourcefulness, Enterprise and Task Evaluation. This will be done through experiential, real-world learning tasks and assessments. The module contains a strong focus on Employability. Could you answer the question: “what will make you more employable than other graduates with the same degree as you?”. CREATE will address this very question and begin the process of you developing a strong personal brand. Through a range of carefully designed tasks, you will develop resilience, digital capabilities and explore a range of theoretical concepts that will be invaluable for your future studies and careers   The module is designed so that, as you progress through the year, you will increasingly be able to build on and apply your learning from other modules on the programme, allowing you to further develop as a well-rounded and high-performing individual.

Operations management relates to the scoping, planning, directing and controlling of the facilities, processes and people required to transform resources into products and services.  The principles of operations management are used in every industry and every environment.  All organisations perform the functions of strategic planning, process design, supply chain management, forecasting and scheduling, work management, innovation and quality management.  The same skills are required whether operations managers are working in private manufacturing organisations, the public sector, service organisations or not for profit businesses.

Personal and professional development is about knowing your self, knowing your self development needs, strengths, weaknesses, interests and where and how to seek development opportunities inside and outside employment and at university. Self-awareness, self-determination, self-image, self-care, resilience, resourcefulness and sustainable ways to navigate turbulent times throughout career(s) are concepts we explore and learn how to utilise in order to successfully manage our careers. Exploration, journaling, introspection, reflection and prospection play a crucial part in this module as well as sharing of experiences and working in teams. Lectures and workshops are designed to deepen understanding about behaviour, attitudes and capabilities individually and as a team. The assessments deepen knowledge, understanding and further personal and professional development that serves students' career paths in the long term. The module works closely with central careers and employability services offered by the university.  

This module equips students with knowledge and skills in two key areas of business and management: sustainability and quantitative skills. The sustainability component examines how businesses can create economic value while addressing social, environmental, and regulatory challenges, providing a foundation for responsible management practice. The quantitative component develops essential numeracy skills for business, enabling students to interpret data, apply appropriate techniques, and support business analysis and decision making.

Entrepreneurship and Innovation are the key pillars of economic development. This module introduces primary concepts of both entrepreneurship and innovation utilizing practical and experiential teaching methods. Especially, it will offer a novel perspective of opportunity identification, entrepreneurial mindset, creative thinking, and innovation in business contexts. It also explores the impact of the enterprises on the economy and identifies various support systems that nurture new venture evolution. Through a combination of lectures and group learning activities, students will engage with external stakeholders to understand the complexities of business environments. Working in teams, they will make and give sense to the concept of entrepreneurship and innovation, explore various cases, synthesize ideas, and communicate using emerging digital technology. Emphasis is placed both on the theoretical underpinnings and practical applications of Entrepreneurship and Innovation two main pillars. Especially, understanding various forms of ventures (i.e., high-growth, global, local, lifestyle, social, family etc.) will broaden the view of students. The module also encourages students to reflect on the insights of the various stakeholders contributing to their employability and provides the opportunities for students to communicate their results to academic and non-academic audiences, fostering a comprehensive understanding of the concepts.

This module introduces students to the main principles of accounting and cost management and demonstrates the importance of these to management decision making. This module develops students¿ digital literacy, including the responsible and ethical use of artificial intelligence tools to support learning in financial and management accounting and the development of core academic skills.

The module provides students with an introduction to the human dimensions of work organizations. It will encourage them to think critically and creatively about the ways in which people shape organizations and are, in turn, shaped by organizations. It will introduce them to individual, group and structural levels of analysis. This module builds the foundations for the subsequent, more advanced study of people and organizations on the HRM Pathway.

In this module, students undertake a business project in which they advise a hypothetical client facing a key strategic decision.The project integrates theory, concepts, skills, and objectives relevant to the module and the client case.As the project unfolds, students apply a range of analytical frameworks and digital tools and techniques to business data and information. By the end of the project, students will have transformed raw spreadsheet data into actionable information and produced a structured business report with findings and recommendations. 

This module examines the role of Marketing in organisations with an emphasis on the importance and development of marketing strategies. The core objective of many businesses is to attract and retain customers in a competitive environment, with the role of marketing focussing on customers. This module introduces students to the core principles of the discipline and provides and underpinning to later elective modules.

The module aims to equip students with the tools, knowledge and opportunity to enable them to thrive both personally and professionally during their university journey and beyond. Empowering students to develop as well rounded individuals who are confident about their future and how to navigate life after graduation. Through this module, students will have the opportunity to participate in sessions and activity that supports the development of academic and social self-efficacy, metacognitive strategies, self-regulation and resilience, while creating the conditions and environment for students to develop a sense of belonging to their programme of study and wider university

The prime motivator in business activity is sustainable profitability for shareholders' wealth maximization. It follows that all managers are likely to perform better towards that goal if they understand the mechanisms for achieving sustainable profit by acting in the interest of stakeholders. This module is designed to give students the necessary basic background in finance to enable them to be effective business managers. It covers the fundamental principles of corporate finance and investment in bonds, stocks, and projects, along with day-to-day working capital management.

This module aims to provide students with both theoretical and practical understanding of how marketing research is designed, conducted and evaluated in modern businesses. More specifically, this module gives students a deep understanding of various processes and decisions involved in capturing consumer insights through the marketing research process and their implications for business strategies and value delivery to different stakeholders.

The aim of this module is to introduce students to the interdisciplinary field of Consumer Behaviour. This module, by delving beneath the behaviour of consumers, provides students with a comprehensive understanding of the various factors that affect and form consumer behaviour and of the contribution of consumer insights into marketing. The module builds on the core principles of marketing and focuses on how firms can utilize consumer behaviour knowledge in order to create successful and viable marketing strategies. As such, it constitutes an essential part of programmes relating to Marketing and Business Management. The Consumer Behaviour and Insights module brings together ideas and theories from diverse areas such as marketing strategy, sociology, psychology and marketing research in order to understand the behaviour of consumers. Appropriate research techniques and leading-edge research findings will be discussed to enhance understanding of the consumer behaviour in the contemporary marketplace as well as how consumer insights are generated and applied.

Projects provide an efficient and effective means of delivering change in support of corporate strategy for both public and private sector organisations. Fundamental to this is robust project sponsorship and management. This module is focused at FHEQ Level 5 students that wish to develop, plan, manage and control projects successfully in a business environment. This requires an awareness of general project management principles, methodologies and the tools and techniques as applied within multi-disciplined projects. Within this module students will receive a robust grounding in the theory and practice of project management, with links to change management, delivered by lectures and by using project management software (MS Project) in a computer laboratory setting.

More and more firms have come to realize that their brands are among their most valuable assets in the firm. The goal of this module is to provide a comprehensive examination and discussion of relevant theories, concepts, models and tools for brand management. Specifically, the module will discuss how effective brand positioning, identity and architecture are essentials in developing a differentiating value proposition, creating brand equity and ultimately delivering value to different stakeholders.

For many companies, customer experience is central to maintain a source of competitive differentiation in an ever-increasing economy shaped by constrained resources and competing strategic priorities. Encounters and touchpoints shape consumer expectations, perceptions, evaluations, and emotional responses toward the brand. While satisfactory experiences drive long-term customer retention and loyalty, unsatisfactory ones can have repercussions for companies in terms of delivery, profitability and market share. This module provides an in-depth understanding and knowledge of customer experience management and service principles destined to advance knowledge on the challenges and opportunities relating to creating exceptional customer journeys and relationships. It also explores the transformative role of digital technologies, the principles of building responsible and sustainable organisations, as well as the strategic management of effective experience design. Through a combination of theoretical principles and applied learning, students will analyse real-world case studies, use practical tools and apply consultancy-based principles to develop critical thinking, analytical skills and make impactful decisions. By the end of the module, students will have acquired the knowledge and hands-on skills needed to design and manage superior experiences, harness digital technologies in designing journeys, and build responsible organisations.

This course deals with concepts, methods, and applications of marketing metrices and analytics. Unlike most marketing courses that focus on conceptual material, this course will provide analytic skills to translate conceptual understanding into metrices, key performance indicators and data visuals (e.g., charts) to guide operational and strategic marketing strategies and decisions  a skill in increasing demand in organizations today. The philosophy in this course embraces three main principles: learning by doing, end user modeling and delivering/communicating action-oriented marketing recommendations to business clients. Each topic has a software implementation along with a case study on a relevant business problem or opportunity. In short, students will analyse primary and/or secondary data to understand: - What is going on (Descriptive analytics: marketing metrices and performance measurement) - Why is it happening (Diagnostic analytics) - What is likely to happen (Predictive analytics) - What to do about it (Marketing decisions) The course will be of particular value to students planning careers in marketing and management consulting. The course is designed for students with some background in basic marketing concepts and statistics. Addressing different learning styles, the following teaching methods are applied in this course: Pre-readings, Lectures, Class Exercises, Class Discussions, Real World Cases, Group Discussions.

Students have the option to undertake a work placement, study exchange abroad, or work/study exchange combination. This module supports students' development of personal and professional attitudes and abilities appropriate to a Professional Training placement. It supports and facilitates self-reflection and transfer of learning from their Professional Training placement experiences to their final year of study and their future employment in diverse global contexts. The module is concerned with Personal and Professional Development towards holistic academic and non-academic learning, and is a process that involves self-reflection, documented via the creation of a personal record, planning and monitoring progress towards the achievement of personal objectives. Development and learning may occur before and during the placement/study exchange, and this is reflected in the assessment model as a progressive process. Additionally, the module aims to enable students to evidence and evaluate their placement/study exchange experiences and transfer that learning to other situations through written and presentation skills.

This is a core module where students can identify, explore, and analyse contemporary issues in the business, management, and economic environments of the 21st century.  The overall focus of the module is on:   to encourage students to identify and analyse key issues such as inflation and its impact on cost of living from international, national, industry and firm perspectives.    To evaluate the impact of these contemporary issues and suggest critical solutions.  Teaching inputs introduces students to key concepts and theories of business, management, and economics. Contemporary issues are then identified and discussed, encouraging student to utilise key concepts in analysing these issues.  Student through seminars and guided activities are encouraged to carry out research using library resources and reputable internet sources. This develops their research skills by exposing them to a wide range of literature and encourages critical analysis of different perspectives on a topic or issue. This approach guides students through the learning cycle of knowledge, application, and analysis of issues, concepts, and theories. This builds the students confidence and learning skills essential for the degree programmes and professional careers.  Throughout the semester students have additional opportunities to book individual/group sessions to clarify /address any learning issues.  

Introduction to Decision Making is designed to empower students with the knowledge and skills necessary to make informed and effective decisions in the world of business. Content is intended to complement rather than repeat any previous study of business or economics and assumes no previous formal study in these areas. The module places students at the centre of their learning, fostering critical thinking, problem-solving, and decision-making abilities that are crucial for success in a dynamic and complex business environment. Through a combination of theoretical concepts, case studies, and practical exercises, students will develop the competencies needed to analyse, evaluate, and communicate business decisions that align with organisational objectives and ethical considerations. Students will study basic behavioural and management principles and undertake evaluative exercises to assess the desirability of outcomes. Financial and data-driven decision making will be explored. Underlying ethical themes such as sustainability and equality and diversity will be examined alongside drivers such as profitability and innovation. Assessments are designed to build digital capabilities and enhance employability skills and resourcefulness.

Global Business Contexts is designed to empower students with the knowledge and skills necessary to excel in the global marketplace. The module places students at the centre of their learning, fostering an understanding of international business environments, strategies, and challenges. Students will explore the dynamics of international trade, cross-cultural communication, global market entry strategies, and the impact of globalisation and de-globalisation on businesses. By actively engaging with the material and applying it to real-world scenarios, students will be better prepared to navigate the complexities of international business. The characteristics of different economies will be explored and compared, along with the operations of multinational businesses. The strategic issues which face organisations in a global context will also be examined. The module will build awareness of political, cultural and socio-economic dynamics in and between market economies. There will be an opportunity to develop some of the ethical considerations which have been explored previously in the Introduction to Decision Making (MAN0002) module. The module will build on the knowledge and skills gained in Semester 1. Data analysis will be a significant factor in order to support students to develop their numerical skills in anticipation of their degree-level study.

This is a guided research module where students identify and explore in detail a topic of their choice within the fields of Business, Economics or Hospitality and Tourism Management, then write a 3000-word literature review on their chosen subject. The overall focus of the module is on:  learning to research independently, making best use of the digital resources available through the university library  drawing appropriate conclusions from analysis and investigation of text and data  Teaching inputs guide students in their choice of topic and approach, and provide them with extended opportunities to develop resourceful approaches and relevant skills.  Engaging with in-class activities and online tasks in research, reading and academic writing throughout the semester will prepare students well for discipline specific writing and research challenges at higher levels of degree study and in the workplace.  

The purpose of this module is to build leadership, independent learning and transferable skills which have a practical value for progression, whether that be to undergraduate study or employment.   As the module acronym suggests, students will focus on Creativity, Resourcefulness, Enterprise and Task Evaluation. This will be done through experiential, real-world learning tasks and assessments. The module contains a strong focus on Employability. Could you answer the question: “what will make you more employable than other graduates with the same degree as you?”. CREATE will address this very question and begin the process of you developing a strong personal brand. Through a range of carefully designed tasks, you will develop resilience, digital capabilities and explore a range of theoretical concepts that will be invaluable for your future studies and careers   The module is designed so that, as you progress through the year, you will increasingly be able to build on and apply your learning from other modules on the programme, allowing you to further develop as a well-rounded and high-performing individual.