press release
Published: 31 May 2024

Large corporations can improve the environment by taking risks and innovating, according to a study

Businesses with dynamic, risk-taking cultures can be leaders in delivering positive environmental changes quickly, according to a study from the University of Surrey. 

Researchers surveyed 249 managers from multinational enterprises (MNEs) in Turkey and studied how well companies apply dynamic capabilities – their ability to adapt products and strategies in response to technological advancements and shifting consumer preferences. The study found that MNEs deploying dynamic capabilities collaborate better with suppliers to improve environmental practices. 

MNEs willing to take risks and try new approaches benefit more, especially with simpler environmental challenges like imposing sustainability standards, encouraging cleaner production, or waste reduction strategies. 

These findings offer valuable insights for businesses and policymakers. MNEs can use dynamic capabilities to build strong supplier relationships focused on environmental solutions. 

The study also found that complex environmental problems, such as initiatives to help suppliers reduce waste, can distract from long-term sustainability goals. To address this, MNEs should reduce risks in sustainability efforts by developing strong supplier collaborations and investing in targeted resources. 

The study argues that MNEs embracing collaborative environmental practices, such as working with suppliers on materials and waste reduction, can unlock various benefits. 

Read the full study in the International Business Review.    


Note to editors:      

  • Professor Tazeeb Rajwani and Dr Abderaouf Bouguerra are available for interview upon request      
  • Contact the University of Surrey press office:   

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