
Professor Glenn Parry
Academic and research departments
Department of Digital Economy, Entrepreneurship and Innovation, Faculty of Arts and Social Sciences.Biography
About me
I am interested in the digital economy and particularly how that changes business models. I ask what value is and what 'Good' means for an organisation. Really understanding organisational goals helps us better define what good looks like in a given context. More money, more customers, better products and services tend to be the focus when talk about value creation and capture. What are we measuring, what is our process and does it create what we perceive to be 'good'? Value is itself a measurement – the measure of 'goodness'.
My current work is in the areas: finding the balance between personalisation, privacy and value in digital business models (EPSRC DECaDE, DEAS & DROPS projects); visibility in supply chain (DECaDE); delivering individualised gene therapy cancer treatment at scale (EPSRC OMMS project); and developing transdisciplinary thinking and working (EPSRC TREND project).
I currently welcome applications for self funded PhD students with a 2021 start. I particularly welcome those with an industry partner. Please get in touch!
You can follow me on twitter: @drgeep or my YouTube channel: http://www.youtube.com/c/GlennParryTheGoodProfessor
Area of expertise
Professor Parry's work is characterised by an approach of partnering with organisations to develop creative solutions to challenges. He is interested in understanding what makes 'good' business. He works with organisations to help them with business models, value capture, servitization, and supply chains. He has managed research consortia within the automotive, aerospace, media and construction industries. He has published and edited numerous international journals.
Prof Parry is CoDirector of DECaDE: Centre for the Decentralised Digital Economy, a UK research centre exploring the potential for decentralized platforms to disrupt the Digital Economy and represents £4M of UKRI/EPSRC investment plus over £6M of industrial contribution.
Glenn is CoI of the £1.5M Optimising Me Manufacturing System [OMMS] EPSRC project developing a healthcare microfactory that provides on-the-body manufacturing of therapeutics.
Prof Parry is CoI of the £1.75m EPSRC project to develop the next generation of "Trans-Disciplinary Design-Engineers" who have the skills to realise the potential of current and future manufacturing processes and techniques.
He is CoI on the £1.2m EPSRC Hub of All things [hubofallthings.com] a personal virtual computer and data store for individuals. He is working on a British Academy project examining Blockchain for Good, was PI on an RCUK grant to explore Cryptocurrencies and distributed ledger, was CoI on "The Uber Disruption", a project examining which variables can be used to describe digital technology disruption. Glenn has worked in the creative industries [music, books, TV], exploring the impact of the move from physical to digital.
Prof Parry was PI for British Academy project to examine how ex-offenders achieve better outcomeswhen supported by business to use of their own resources. Case studies detailed effective rehabilitation business models in the UK and USA.
As a CoI on the AHRC grant Bristol and Bath by Design (BBxD) Glenn examined the business models and enterprises that create design value propositions. Work captures the history of design in the region and the value that working as a designer in Bristol and Bath brings.
Prof Parry was part of the £2million BAE Systems/EPRSC S4T programme that inform the continuing transformation of the UK economy towards increasing value generation from product related services. Glenn is an Editor for the resultant project book "Complex Engineering Service", by Springer.
Prof Parry is an editor for the text book "Service Design and Delivery" published by Springer. The book is aimed at Masters level students and has been adopted by universities around the world.
Prof Parry was a Theme Leader and Director for the €16M EU Intelligent Logistics for Innovative Product Technologies (ILIPT) project, a European consortium of 30 companies from across the automotive supply chain. The work demonstrated how automotive companies can produce and deliver a customer bespoke car only 5 days after receiving an order. Findings were published in the book, 'Build to Order; The Road to the 5-day Car', available from Springer.com.
University roles and responsibilities
- CoDirector DECaDE: Centre for the Decentralised Digital Economy
- Surrey Business School Impact Champion
News
My publications
Publications
This paper investigates how blockchain has moved beyond cryptocurrencies and is being deployed to enhance visibility and trust in supply chains; its limitations, and potential impact.
Approach:Qualitative analysis undertaken via case studies drawn from food companies using semi-structured interviews.
Findings:Blockchain is demonstrated as an enabler of visibility in supply chains. Applications at scale are most likely for products where the end consumer is prepared to pay the premium currently required to fund the technology, e.g. baby food. Challenges remain in four areas: trust of the technology; human error and fraud at the boundaries; governance; consumer data access and willingness to pay.
Research implications and limitations:The paper shows that blockchain can be utilised as part of a system generating visibility and trust in supply chains. Research directs academic attention to issues that remain to be addressed. The challenges pertaining to the technology itself we believe to be generalisable; those specific to the food industry may not hold elsewhere.
Practical implications:From live case studies we provide empirical evidence that blockchain provides visibility of exchanges and reliable data in fully-digitised supply chains. This provides provenance and guards against counterfeit goods. However, firms will need to work to gain consumer buy-in for the technology following repeated past claims of trustworthiness.
Originality:This paper provides primary evidence from blockchain use cases ‘in the wild’. The exploratory case studies examine application of blockchain for supply chain visibility.
Additional publications
Vendrell-Herrero, F., Gomes, E., Collinson, S., Parry, G., Bustinza O.F., (2018) “Selling digital services abroad: How do extrinsic attributes influence foreign consumers’ purchase intentions?”, International Business Review, Volume 27, Issue 1, February 2018, Pages 173-185
Vendrell-Herrero, F., Parry, G., Opazo, M., Sanchez-Montesinos, F. (2018) “Does business model experimentation in dynamic contexts enhance value capture?”, International Journal of Business Environment, 10(1) pp. 14-34
Parry, G., Pogrebna, G. and Vendrell-Herrero, F. (2018) “Windowing Television Content: Lessons for digital business models”. Strategic Change: Briefings in Entrepreneurial Finance. 27(2) pp. 151-160 ISSN 1099-1697
Vendrell-Herrero, F., Parry, G., Bustinza, O. F. and de Oliveira Gomes, v. e. (2018) “Digital business models: Taxonomy and future research avenues”. Strategic Change: Briefings in Entrepreneurial Finance. 27(2), pp87-90, ISSN 1099-1697
Loonam, j., Eaves, S., Kumar, V. and Parry, G. (2018) “Towards Digital Transformation: Lessons learned from Traditional Organisations”. Strategic Change: Briefings in Entrepreneurial Finance. 27(2), 101-109 ISSN 1099-1697
Settanni, E., Thenent, N., Newnes, L., Parry, G. and Goh, Y. M. (2017) Mapping a product-service-system delivering defence avionics availability. International Journal of Production Economics, 186. pp. 21-32.
McConaghy, M., McMullen, G., Parry, G., McConaghy, T., and Holtzman, D. (2017) “Visibility and Digital Art: Blockchain as an Ownership Layer on the Internet”, Strategic Change: Briefings in Entrepreneurial Finance; SI on Blockchain Applications, 26(5), 461-470
Adams, R., Parry, G., Godsiff, P. and Ward, P. (2017) “The Future of Money and Further Applications of the Blockchain”. Strategic Change: Briefings in Entrepreneurial Finance. 26(5), 417-422 ISSN 1099-1697
Kewell, B., Adams, R. and Parry, G. (2017) “Blockchain for Good?” Strategic Change: Briefings in Entrepreneurial Finance. 26(5), 429,437 ISSN 1099-1697
Kamp, B., Parry. G., (2017), “Servitization and advanced business services as levers for competitiveness”, Industrial Marketing Management, 60(1), pp. 11-16
Kowalkowski, C., Gebauer, H., Kamp, B., Parry, G. (2017) “Servitization and Deservitization: Overview, Concepts, and Definitions”, Industrial Marketing Management, 60(1), pp. 4-10
Vendrell-Herrero, F., Bustinza O.F., Parry, G., Georgantzis, N. (2017) “Servitization, digitization and supply chain interdependency”, Industrial Marketing Management, 60(1), pp. 69-81
Vendrell-Herrero, F., Myrthianos, V., Parry, G. and Bustinza, O. F. (2016) “Digital dark matter within product service systems”. Competitiveness review. 27(1) pp.62-79 ISSN 1059-5422
Bustinza O.F., Vendrell-Herrero, F., Perez-Arostegui, M.A., Parry, G., (2016) “Technological capabilities, resilience capabilities and organizational effectiveness ", International Journal of Human Resource Management, pp. 1-23
Parry, G., Bustinza, O., Vendrell-Herrero, F., O’Regan, N. (2016) “Internationalization of Product-Service Systems: Global, Regional or National Strategy?”, Foresight and STI Governance, vol. 10, no 1, pp. 16–29
Parry, G., Brax, S.A., Maull, R., Ng., I. (2016) “Visibility of consumer context: improving reverse supply with internet of things data”, Supply Chain Management: An International Journal, Vol. 21 Iss: 2, pp.228 - 244
Settanni, E., Newnes, L., Thenent, N., Parry, G., Sandborn, P., Bumblauskas, D. and Goh, Y.M., (2016) “Applying Forgotten Lessons in Field Reliability Data Analysis to Performance-based Support Contracts”, Engineering Management Journal, Vol. 28, No. 1, pp3-13 DOI:10.1080/10429247.2015.1130508
Bustinza, O.F., Vendrell-Herrero, F., Parry, G.C., Myrthianos, V., (2016) “How Does Music as a Digital Service Affect Consumer Attitude and Behaviour?” [robinhoods], Universia Business Review, Vol. 49, pp. 182-199
Bustinza, O.F., Parry, G., Vendrell-Herrero, F., Myrthianos, V. (2015). "Link Channels or How to enhance upstream and downstream relations in servitized contexts”. Dyna, Vol. 90, No. 6., pp 588-589
White, G. Parry, G., (2016) “Knowledge Acquisition in Information System Development: a case study of system developers in an international bank”, Strategic Change, 24, pp. 667-681
Davies, C., Parry, G., Carruthers, J., Kepple-Palmer, M. (2015) “The Epistemological Foundations of Music Piracy in the Digital Marketplace”, Foresight and STI Governance, Vol. 9 No 4 pp. 42–53
Settanni, E., Newnes, L., Thenent, N., Bumblauskas, D., Parry, G., Goh, Y.M. (2015) "A case study in estimating avionics availability from field reliability data", Quality and Reliability Engineering International, Vol 32, Issue 4, pp. 1553-1580 doi: 10.1002/qre.1854. ISSN: 1099-1638
Parry, G., De Bock, R., White, G. (2015) “Global Information System Implementation: a study of strategic and cultural challenges and enablers in a DMNC”, Strategic Change, 24(5), pp. 447-462 ISSN 1099-1697
Gratton, R., Parry, G, O’Regan, N., (2015) “Politics, Power and Influence in Government Decisions: Strategic Defence Review 1998”, Strategic Change 24, (4), pp. 305–320
Settanni, E., Thenent, N., Newnes, L., Parry, G., Goh, Y.M. (2015) “To cost an elephant: A survey on cost estimating practice in the light of Product-Service-Systems”, Journal of Cost Analysis and Parametrics, 8(1), 1-22 ISSN 1941-658X (Print), 2160-4746
Bustinza, O.F., Parry, G., Vendrell-Herrero, F., Myrthianos, V. (2015). "Recovering revenue through customerization and service channel linking". Dyna Management, 3(1): 1-8. http://dx.doi.org/10.6036/MN7570 ISSN 2340-6585
Lavassani, K., Bahar, M., Parry, G. (2014) “Broadband Internet Adoption Challenge: An Investigation of Broadband Utilization in the United States”, Transforming Government: People, Process and Policy,8(4):620 – 644 ISSN: 17506166
Thenent, N., Settanni, E., Newnes, L., Parry, G., Goh, Y.M. (2014) “Cutting cost in service systems: Are you running with scissors?”, Strategic Change, 23 (5-6): 341–357 ISSN 1099-1697
Parry, G., Tasker, P., (2014) “Value and servitization; creating complex deployed responsive services?”, Strategic Change, 23 (5-6): 303-315 ISSN 1099-1697
Myrthianos, V., Vendrell-Herrero, F., Parry, G.C., Bustinza, O.F., (2014) “Evaluating firm profitability during the servitization process of the music industry”, Strategic Change, 23 (5-6) pp.317–328: 317-328 ISSN 1099-1697
Vendrell-Herrero, F., Parry, G.C., Bustinza, O.F., O’Regan, N. (2014) Servitization as a Driver for Organizational Change, Strategic Change, 23 (5-6): 279–285 ISSN 1099-1697
White, G., Lomax, M., Parry, G. (2014) “The Implementation of an Environmental Management System in the Not-For-Profit Sector”, Benchmarking: an International Journal, 21 (4) pp. 509-526 ISSN: 1463-5771.
Settanni, E., Newnes, L., Parry, G., Goh, Y.M. (2014) “A Through-Life Costing Methodology for Use in Product-Service-Systems” International Journal of Production Economics, 153:161–177 ISSN 09255273
Parry, G., Bustinza, O.F., Vendrell-Herrero, F. (2014) “Copyright and creation: repositioning the argument”, Strategic Direction, Vol. 30 Iss: 3, pp.32 – 35 ISSN: 0258-0543
Parry, G.C., Bustinza, O.F., Vendrell-Herrero, F.,(2014) “Using data in decision-making: analysis from the music industry.”, Strategic Change, 23 (3-4): 265–277 ISSN 1099-1697
Bustinza, O.F., Parry, G.C., Vendrell-Herrero, F., (2013) “Enhancing new service development through customer perceptions: the role of marketing-operation interface in the music industry”, Supply Chain Management: An international Journal, 18(6), pp. 618 – ISSN 6292 1359-8546
Barnett, N., Parry, G., Saad, M., Newnes, L.B., Goh , Y.M. (2013) “Servitization: Is a Paradigm Shift in the Business Model and Service Enterprise Required?”, Strategic Change, 6(3-4) : 145–156 ISSN: 1099-1697
Parry, G., Roehrich, J. (2013) “Automotive Enterprise Transformation: Build to Order as a sustainable and innovative strategy for the automotive industry?”, Journal of Enterprise Transformation, 21 (5/6) 249-262 ISSN: 1948-8297
Awarded Outstanding Paper of the Year 2013 - Bustinza, O.F., Vendrell-Herrero, F., Parry, G.C., Myrthianos, V. (2013) “Music business models and piracy”, Industrial Management and Data Systems, 113(1) 4-22
Mills, J., Purchase, V., Parry, G. (2013) “Enterprise Imaging: Raising the necessity of Value Co-creation in Multi-organizational Service Enterprises”, International Journal of Operations and Production Management, 33(2) 159 - 180
Parry, G., Roehrich, J. (2012) “An engineering systems approach to strategic change: The case of the European Automotive Industry”, Strategic Change, 21 (5/6) 249-262
Briscoe, G., Keränen, K., Parry, G. (2012) “Understanding Complex Service Systems through different lenses: an overview”, European Management Journal, 30(5) 418-426
Angelis, J., Parry, G., Macintyre, M. (2012) “Discretion and complexity in customer focused environments”, European Management Journal, 30(5) 466-472
2*/3 Ng, I., Parry, G., Smith, L., Maull, R., Briscoe, G., (2012) “Transitioning from a Goods-Dominant to a Service-Dominant Logic: Visualising the Value Proposition of Rolls-Royce”, Journal of Service Management, 23(3) 416 - 439
Huang, X., Newnes, L. B., and Parry, G., (2012) “The adaption of product cost estimation techniques to estimate the cost of service”, International Journal of Computer Integrated Manufacturing, 25(4-5) 417-431
Parry, G.C., Bustinza, O.F., Vendrell-Herrero, F., (2012) “Servitisation and Value Co-production in the UK Music Industry”, International Journal of Production Economics, 135 (1) 320-332
Roehrich, J., Parry, G., Graves, A. (2011) “Innovation in inter-firm networks: The Build-to-Order paradigm”, International Journal of Automotive and Technology Management, 11(3) 221-235
Angelis, J., Macintyre, M., Dhaliwal, J., Parry, G. and Siraliova, J. (2011) “Customer Centred Value Creation”, Issues of Business and Law,3: pp11-19
Purchase, V., Parry, G.C., Valerdi, R. Nightingale, D. and Mills, J. (2011) “Enterprise Transformation: what is it, what are the challenges and why are we interested?”, MIT Journal of Enterprise Transformation, 1(1) pp14-33
Parry, G.C., Mills, J., Turner, C., (2010), “Lean Competence: integration of theories in operations management practice”, Supply Chain Management: An International Journal, Vol. 15, No. 3, 216-226
Parry, G., Roehrich, J.K. (2009) Strategic outsourcing of core competences in the automotive industry: threat or opportunity?, International Journal of Automotive Technology and Management, 9 (1), 40-53
Parry, G.C., Graves, A. (2008) “The importance of knowledge management for ERP systems” International Journal of Logistics Research and Applications, 11 (6), 427-441
Parry, G., (2007) Blue sky thinking: Building Cars to Customer Order, Manufacturing Engineer, IET, August/September, 28-31 Available Online: www.IET.org/manufacturing
Stone, G., Parry, G., Graves, A. (2006) Transformation of the European auto industry: the future of Lean, Journal of Financial Transformation, 18, 10-15
Parry, G., James-Moore, M., Graves, A. (2006) Outsourcing engineering commodity procurement, Supply Chain Management: An International Journal, 11, (5), 436-443
Parry, G., James-Moore, M., Graves, A. (2006) The Threat to Core Competence Posed by Developing Closer Supply Chain Relationships, International Journal of Logistics: Research and its Applications, 9 (3), 295-305
Parry, G., Turner, C.E., (2006) Application of Lean visual process management tools, Production Planning and Control, 17 (1) 77-86
Parry, G., James-Moore, M. (2005) Is Enterprise Resource Planning Compatible With Lean Manufacturing – Can Push Be Reconciled With Pull?, International Journal of Advanced Manufacturing Systems: Special Edition on Lean, 8, (1), 1-9
Parry, G. (2005) Joined Up Lean: Core Competence, Manufacturing Engineer, IEE, October/November, 44-47 Available Online: www.IEE.org/manufacturing
Parry, G., (2005) Counting the Cost: ERP, Manufacturing Engineer, IEE, February/March, 22-25, Available Online: www.IEE.org/manufacturing
Hutchings IM, Wang PZ, Parry GC, (2003) An optical method for assessing scratch damage in bulk materials and coatings, Surface & Coatings Technology,165 (2): 186-193 Feb 10
Hutchings IM, Wang PZ, Parry GC (2002) An optical method for assessing scratch damage in bulk materials and coatings, Contributions of surface engineering to modern manufacturing and remanufacturing, 24-29
McMurray HN, Parry G, Jeffs BD (1998) Corrosion resistance of Zn-Al alloy coated steels investigated using electrochemical impedance spectroscopy, Iron making and Steel making, 25 (3): 210-215
Durkin J, Hibbs DE, Hitchcock PB, Hursthouse MB, Jones C, Jones J, Malik KMA, Nixon JF, Parry G, (1996) Low-co-ordination arsenic and antimony compounds: Synthesis and characterisation of 2-arsa- and 2-stiba-1,3-dionatolithium(I) complexes, [Li{OC(R)EC(R)O}L] (E=As or Sb; R=Bu(3)(t), C6H2Pr3i-2,4,6 or C(6)H(2)Bu(3)(t)-2,4,6; L=Et(2)O or MeOCH(2)CH(2)OMe), Journal of the Chemical Society – Dalton Transactions, (15): 3277-3282 Aug. 7
Books and Chapters
Akaka, M.A., Parry, G.C. (2018) “Value-in-Context: An Exploration of the Context of Value and the Value of Context” in Maglio, P. P., Kieliszewski, C. A., Spohrer, J. C., Lyons, K., Patricio, L. & Sawatani, Y. (Eds.). Handbook of service science, Volume II. New York: Springer. Chapter 20. ISBN 978-3-319-98511-4.
Parry, G. (2018) Enterprise Imaging: picturing the service value system. In: Kohtamäki, M., Baines, T., Rabetino, R. and Bigdeli, A. Z., eds. (2018) Facilitating Servitization: Practices and Tools for Managing Service Transition. Palgrave Macmillan. Chapter 19, pp 343-362. ISBN: 9783319765167
Kharlamov, A. and Parry, G. (2018) Advanced Supply Chains: Visibility, Blockchain and Human Behaviour. In: Moreira, A., Ferreira, L. and Zimmerman, R., eds. (2018) Innovation and Supply Chain Management - relationship, collaboration and strategies. Springer International Publishing AG 2018. pp. 321-343 Available from: http://eprints.uwe.ac.uk/33952
Adams R., Kewell B., Parry G. (2018) Blockchain for Good? Digital Ledger Technology and Sustainable Development Goals. In: Leal Filho W., Marans R., Callewaert J. (eds) Handbook of Sustainability and Social Science Research. World Sustainability Series. Springer, Cham
Goh, Y., Newnes, L., Settanni, E., Thenent, N., Parry, G. (2015) “Addressing uncertainty in estimating the cost for a Product-Service-System delivering Availability: Epistemology and Ontology”, in Ebrahimipour, and Yacout (Eds.) Ontology Modeling for Physical Asset Integrity, Chapter 7, pp 199-219 Springer: Switzerland ISBN:9783319153254
Huang, X.X., Kreye, M., Parry, G., Goh Y.M. and Newnes L. B. (2012) “Estimating the Cost of Service”, in Sandborn P. (Ed) Cost Analysis of Electronic Systems, World Scientific, Singapore, Chapter 18 pp.349-362, ISBN: 9789814383349
Ng, I., Parry, G., Wilde, P., McFarlane, D., Tasker, P. (2011) Complex Engineering Service Systems: Concepts and Research, Springer: London ISBN 9780857291882
- Chapter 1, Introduction: Ng, I., Parry, G., McFarlane, D., Tasker, P. “Towards A Core Integrative Framework For Complex Engineering Service Systems”, pp1-24
- Chapter 2: Purchase, V., Parry, G., Mills, J. “Service Enterprise Transformation”, pp25-28
- Chapter 3: Mills, J., Parry, G., Purchase, V. “Enterprise Imaging”, pp49-66
- Chapter 4: Parry, G., Purchase, V., Mills, J. “Complexity Management”, pp67-86
- Chapter 5: Mills, J., Parry, G., Purchase, V. “Understanding the client’s aspirations and fears”, pp87-108
- Chapter 23, Conclusion: Ng, I., Parry, G., Maull, R., McFarlane, D. “Complex Engineering Service Systems: A Grand Challenge” pp.439-454
Macintyre, M., Parry, G., Angelis, J. (2011) Service Design and Delivery, Springer: New York. ISBN 9781441983206
- Chapter 1: Dhaliwal, J., Macintyre, M., Parry, G. “Understanding Services and the Customer Response” pp 1-18
- Chapter 2: Parry, G., Newnes, L., Huang, X. “Goods, Products and Services: what do these terms mean?”
- Chapter 7: Parry, G., McLening, M., Caldwell, N., Thompson, R. “Complex Deployed Responsive Service”
- Chapter 8: Purchase, V., Mills, J., Parry, G., “A multi-organisational approach to service delivery”
- Chapter 11: Macintyre, M., Parry, G., Angelis, J. “Are you being Served?”
Parry, G. Graves. A.P. Eds. (2008) Build To Order: The Road to the 5-day Car, Springer:London. ISBN 9781848002241
- Chapter 1: Parry, G. Graves. A.P.
- Chapter 23: Parry, G. Graves. A.P. , “The Road to the 5-day Car”
Parry, G., Graves, A., James-Moore, M. (2008) “Lean New Product Introduction: a UK Aerospace Perspective”, in Rajmanohar, T. P. (Ed.) Lean Product Development - Concept & Models, Icfai University Press. Available online: www.books.iupindia.org
Stone, G. Parry, G. Graves, A. & Esser, R. (2007) “Requirement for a Sea-change in European Car Production”, in Rabe, M. and Mihók (eds.) New Technologies for the Intelligent Design and Operation of Manufacturing Networks. Fraunhofer IRB Verlag:Stuttgart, ISBN 978-3-8167-7520-1
Parry, G., Price, P., James-Moore, M., (2003). ERP; Implementation and Maintenance in a Lean Enterprise, DTI/SBAC:London