Lori is a Post Graduate Researcher (PGR) in the School of Hospitality and Tourism Management and is currently interested in the role and impacts of companion animals in travel and hospitality. Under the supervision of Dr Brigitte Stangl and Professor Nigel Morgan, she is currently exploring the impact of the COVID-19 lockdown on UK dog owners in the contexts of tourism, leisure, and the wider social sciences. The aim of Lori’s PhD research thesis is to investigate how companion animals affect the consumer decision making process and wellbeing in hospitality, tourism, and leisure while identifying opportunities for service innovation.
Prior to joining the University of Surrey, Lori worked in Marketing for over 15 years in various industries including in advertising, consumer products, corporate litigation, and hospitality. She had the opportunity to work for hospitality organisations such as Hilton Worldwide, glh. Hotels, and Occidental Hotels & Resorts where she created marketing strategy, managed online and traditional marketing campaigns, and worked extensively on digital and social media marketing initiatives to achieve the hotels’ strategic objectives.
- Role of Companion Animals in Leisure, Hospitality, & Tourism
- Travel Constraints
- Consumer Decision Making Process
- Service Innovation
- Crisis Management in Tourism
- Social Media