Lori is a Post Graduate Researcher (PGR) in the School of Hospitality and Tourism Management and is interested in the role and impacts of companion animals in travel and hospitality. Under the supervision of Dr Brigitte Stangl and Professor Nigel Morgan, she is currently exploring what cognitive dimensions impact the decision to travel with pets and how social and community benefits impact dog owners' feelings toward leisure participation with their pets. The aim of Lori’s PhD research thesis is to investigate how companion animals affect the consumer decision-making process and wellbeing in tourism, leisure, and hospitality while identifying opportunities for service innovation including in the post COVID-19 environment.

Prior to joining the University of Surrey, Lori worked in Marketing for over 15 years in various industries including in advertising, consumer products, corporate litigation, and hospitality. She had the opportunity to work for hospitality organisations such as Hilton Worldwide, glh. Hotels, and Occidental Hotels & Resorts where she created marketing strategy, managed online and traditional marketing campaigns, and worked extensively on digital and social media marketing initiatives to achieve the hotels’ strategic objectives.

My qualifications

MSc Tourism Marketing
University of Surrey
Graduate Certificate Tourism Management
University of West London
MBA Marketing & Management
University of Miami
BBA Marketing
University of Iowa

Affiliations and memberships


Research interests