Lori Hoy

Increases in dog guardianship and the demand for dog-friendly travel services present an opportunity for tourism providers, but this market can still be undervalued or taken for granted. A better understanding of the social behavior and experiences of traveling with dogs is required to discern what impacts guardians' behavioral tendencies to travel with their dogs. Built on past literature and the reflective-impulsive model (RIM) of social behavior, a conceptual model was developed based on four social representations/perceptions (human–dog symbiotic relationship, dog well-being beliefs, information acquisition, and perceived risks) that influence guardians' motivational orientation (intrinsic motivation) and behavioral tendencies (intention and behavioral schema) to travel with their dogs. A mixed methods design, with an online survey (N = 611) to test the model using partial least squares structural equation modeling (PLS-SEM) and semi-structured interviews (N = 34), was used to develop a better understanding of the social representations and experiences of guardians traveling with their dogs. Results from the quantitative analysis show that dog well-being beliefs had the strongest positive impact, while both dog well-being beliefs and information acquisition impacted motivation and behavioral tendencies. Perceived risks had a negative effect only on behavioral schema, while the human–dog symbiotic relationship required intrinsic motivation to drive behavioral patterns. Qualitative findings highlight the lived experiences of those traveling with their dogs, emphasizing that human and dog well-being and enjoyment are important to guardians, while issues persist with guardians finding adequate dog-friendly travel information and concerns regarding risks remain. Theoretical and managerial implications are provided.

This study utilizes Cognitive-Experiential Self-Theory (CEST) to examine the underserved, but flourishing, market of travelers seeking dog-friendly accommodation. Extant hospitality research has not examinedthe evaluation/judgment of using specialty OTAs as an information source. CEST allows for an investigation of how experiential and analytic processing of emotion-driven and logic-driven dispositions impact affective and cognitive responses, resulting in the consumer behavioral tendency to use a specialty OTA. Results based on 697 questionnaires from people who had previously traveled with their dogs show that human well-being beliefs impact peoples’ attitude (affective response) and intention to use the specialty OTA. Interestingly expertise has no impact on attitude or usage intention. Further, institutional trust and risk attitude impact the perceived usefulness (cognitive response) and usage intention. A novel, empirically tested model to predict the specialty OTA usage of those wishing to book dog-friendly leisure accommodation is presented.Managerial implications are provided.

The impacts of companion animals on human well-being have been receiving increased media and research attention, especially in relation to the COVID-19 pandemic. Previously, there have been calls for research to consider the major components of subjective well-being separately and for research designs to include assessments over time. In line with this suggestion, the purpose of this study was to gain a more comprehensive understanding of how being a dog guardian can impact affect and contribute to the overall assessment of subjective well-being. This study used a seven-day diary design to capture 31 dog guardians’ day-to- day feelings and thoughts during the UK’s first COVID-19 lockdown—an example of a time of considerable stress and crisis. Closed-ended questions examined the impact of dog behavior, feelings toward dogs, participation in dog-related activities, and guardians’ subjective well-being, while open-ended prompts were used to explore guardians’ positive and negative affect. Results suggest that dog guardianship impacted subjective well-being during this time of stress and crisis. Findings indicate that dogs’ behavior, feelings toward dogs, and participation in dog-related activities impacted the overall day-to- day subjective well-being of guardians. Additionally, six themes emerged related to positive and negative affect: amusement, joy, calm, frustration, worry, and guilt. These positive and negative affect findings help to explain some of the previous inconsistencies in pet effect–related research confirming that companion animals do impact subjective well-being. However, the effect is not always positive or consistent, and may be transient. In times of stress and crisis, companion animal guardians can face unique circumstances and could benefit from preparation, guidance, and clear communication about caring for their companion animals.