Dr Shasha Zhao
Academic and research departmentsDepartment of Strategy and International Business.
Dr Zhao is Senior Lecturer (Associate Professor) in International Business and Innovation in the Department of Strategy and International Business, Surrey University Business School. She is an Affiliated Fellow of Centre for International Business and Development at Sussex University, UK. She was a Visiting Research Fellow at Sussex University Business School (01/2020-04/2020). She previously held positions at University of London, Plymouth University and Middlesex University. Her research focuses on global innovation strategy and knowledge management of multinationals in and from emerging economies, as well as the impact on local sustainable development.
Dr Zhao is Senior Editor of European Journal of International Management and an active editorial and reviewing member of several IB journals such as Journal of International Business Studies, International Business Review, Asian Business and Management, Cross Cultural and Strategic Management, and Management and Organization Review. She has published in various elite journals, including Asia Pacific Journal of Management, Human Resource Management Journal, International Marketing Review, Critical Perspectives on International Business, and Transnational Corporations. She has also published in AIB UKI Palgrave Book Series. She was the Best Paper Award Winner at Euro-Asia Management Studies Association (EAMSA) Annual Meeting, 2019.
Dr Zhao is Co-Founder and Co-Chair of Academy of International Business Sustainability Shared Interest Group (S-SIG). She is also a long-standing organizing committee member of CYGNA – a global women academics support network with over 200 members.
In her spare time, Dr Zhao is a semi-professional badminton player, playing county matches organized by Badminton England. She also enjoys playing golf and piano.
Inaugural Track Co-Chair: Sustainability and International Business, Academy of International Business Annual Meeting, Miami, USA, 2021
Conference Track Co-Chair: MNEs, Global Value Chains, and SDGs, International Conference on Sustainable Development, Columbia University, New York, 09/2020
Dr Zhao's current research centres on innovation and knowledge management of multinationals in and from emerging economies. She is also passionate about conducting research into the wider sustainability implications of MNE R&D and innovation activities on emerging economies. Most recently, she has been exploring digital technologies and industry 4.0 in international business and sustainable development.
Dr Zhao has published in a wide range of journals including Asia Pacific Journal of Management, Human Resource Management Journal, International Marketing Review, Critical Perspectives on International Business, and Transnational Corporations. She is currently working on several papers for Journal of World Business, Journal of International Business Studies, and International Business Review. She was the Best Paper Award Winner at Euro-Asia Management Studies Association (EAMSA) Annual Meeting, 2019.
Dr Zhao is also an active editorial and reviewing member of several IB journals:
Senior Editor - European Journal of International Management
Guest Editor - Critical Perspectives on International Business [Special issue: Do multinational enterprises contribute to, or reduce inequality? Forthcoming in 2020]
Editorial Board Member - Cross Cultural and Strategic Management; Asian Business and Management; International Journal of Emerging Markets
Reviewer responsibility - Journal of International Business Studies; International Business Review; Asia Pacific Journal of Management; Management and Organization Review.
Postgraduate research supervision
Dr Zhao has successfully supervised and examined PhD students in the past.
Dr Zhao welcomes prospective PhD students who have research interests in the following areas to get in touch:
Area 1: Multinationals' innovation, knowledge management, and R&D strategies;
Area 2: Internationalization/OFDI of emerging-economy multinationals;
Area 3: Sustainability implications of multinationals' innovation/R&D activities in host economies
Area 4: Digital technologies and industry 4.0 in international business and impact on sustainable development
Area 5: Broad area concerning multinationals originated from advanced and emerging economies
Dr Zhao's teaching focus is in the areas of international business, multinationals' innovation strategy and sustainability implications of multinationals' operations in host economies. She has extensive teaching experience (over 10 years) at both undergraduate and postgraduate levels. Additionally, she acts as an external examiner to Greenwich University, UK.
Dr Zhao's pedagogical ethos is underpinned by the idea of empowering individual students to develop into independent learners who possess critical business and management thinking and analytical skills. In 2014, she was nominated by students for the 'The Most Empowering Teacher Award'.
Dr Zhao is the module convenor of MAN2096 International Business, which is taught in Semester 1, 2020/2021.
The purpose of this paper is to engage in a comprehensive review of the research on information technology (IT)-mediated international market-entry alliances.
This paper provides a theory-informed conceptual framework of IT-enabled cross-border interfirm relationships and performance outcomes. It integrates perspectives of resource-based view (RBV) and transaction cost economics (TCE) to argue that the establishment of interfirm IT capabilities enhances the marketing performance of the foreign partner in the host location by improving interfirm relationship governance. Furthermore, IT-related risks and contextual restrictions are identified as important moderators.
Conceptualisations of IT capabilities, IT-enhanced interfirm governance, and IT-led marketing performance improvement are suggested. Drawing on RBV and TCE, IT resources, related human resources, and IT integration between partner firms in combination enhances the ability of firms to manage the relationship more effectively through shared control, interfirm coordination, cross-firm formalisation, and hybrid centralisation. These benefits then bring about better upstream and downstream marketing performance in the host location. Additionally, IT capabilities help to mitigate possible contextual limitations and risks.
The paper offers a number of theory- and literature-informed research propositions which can be empirically tested in future studies.
Top managers of firms currently in or planning to enter international alliances for market entry should carefully consider effective development of interfirm IT capabilities in terms of readiness of hardware and software, human resources, and organisational resources.
The paper provides an integrated framework and propositions which contribute to limited understanding and appreciation of IT value in international market-entry alliances.
Current research projects:
Innovation and knowledge management of MNEs from emerging economies
Ambidexterity in MNCs’ knowledge sourcing
Internationalization of state-owned enterprises
MNE innovation and knowledge management in emerging economies
MNEs and upgrading innovation capability of emerging-economy’s peripheral regions
EMNEs' learning and catch up
EMNE knowledge-seeking strategy abroad
International political economy in IB
Selected recent publications:
2020, MNE R&D internationalization in developing Asia, Asia Pacific Journal of Management
2020, Do MNEs contribute to, or reduce global inequality? Critical Perspectives on International Business
2020, Digital technologies and industry 4.0 for global value chain resilience: The case of Covid-19 and beyond, Transnational Corporations
2019, The internationalization of innovation towards the South: A historical case study of a global pharmaceutical corporation in China (1993-2017), Asia Pacific Journal of Management
2019, Healthy cities and sustainable innovation, Encyclopedia of UN Sustainable Development Goals, Springer: Cham
2018, Unfolding intra-organizational perception gap in decision making between headquarters and subsidiaries, in (Eds) Castellani, et. al, Contemporary Issues in International Business: Institutions, Strategy and Performance, The Academy of International Business (UKI Chapter) Book Series, Palgrave MacMillan
2018, Does subsidiary role determine subsidiary technology? Empirical evidence from China, Journal of Economia Politica
2017, Managing five paradoxes of knowledge exchange in networked organisations: new priorities for HRM? Human Resource Management Journal
2017, Information technology and marketing performance within international market-entry collaborations: a review and an integrated conceptual framework, International Marketing Review
2017, The problem of constructive dis-alignment in international management education: An integrative approach to enhancing teaching and learning, Journal of Teaching in International Business