Product Returns Research Group
Product returns are an increasing problem in multichannel retail. The Product Returns Research Group is an interdisciplinary team of academics at the Universities of Surrey, Southampton, Portsmouth, Sheffield, Leicester and others, working with retailers, manufacturers, service providers and technology providers, to address the root causes of product returns and returns fraud, influence customer behaviour, and increase sustainability.
Our newest project (2023-2024) investigates how companies can assess circular business opportunities and is funded by CIMA, the Chartered Institute of Management Accountants.
In 2020-2022 at the University of Southampton, we had an ESRC-funded project on understanding and modelling the factors that drive product returns and returns fraud. Results from this project include our analysis of factors that drive product returns and mitigating measures retailers can take; an overview of returns fraud types and how retailers can combat them; and a discussion of the un-sustainability of product returns and how to improve this aspect. Further publications will follow.
The ground-laying project (2016-2019) was conducted by the University of Portsmouth on behalf of the ECR Community Shrink and On-shelf Availability group (now called ECR Retail Loss group). Our growing cross-institutional research group has emerged from it, with academics working on various streams of research relating to product returns.
These research streams include:
- Drivers of product returns on consumer and retailer side
- Returns fraud
- The unsustainability of product returns
- More circular business models
- Communication with customers to influence their behaviour
Dr Regina Frei