Intrinsic CSR and Competition
This edited book intersects the discussion on informal corporate social responsibility and competitiveness in Europe. The authors argue that the effect CSR has on a business depends crucially on why companies do it: Companies that engage with CSR 'because it's the right thing do " have very different content, importance and strategy towards CSR than those who pursue CSR to meet or exceed stakeholder expectations.
Exploring alternative interpretations of the profile environmental management activities have in SMEs, the book evaluates the way in which cultural and ethical values are embedded in European SMEs in order to drive and orientate CSR successfully without following the mainstream ‘systems’ approach. It addresses several values of thought within the CSR debate such as intrinsic CSR, the role of virtue ethics and moral theory in corporate culture, environmental sustainability and vision-driven CSR.
Focusing on a European perspective, the book heuristically explores an alternative model for the integration of CSR, innovation dynamics and economic success driven by intrinsic values rather than extrinsic post-decision rationalisations. The book also contributes to the debates on CSR by arguing that these motives are material to CSR and to a company's competitiveness, and that formal management systems are not the one-size-fits-all solution they are typically presented to be.
Published by Plagrave Macmillan
Editors are Walter Wehrmeyer, Stephanie Looser, Mara Del Baldo