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Published: 03 November 2020

Opening Doors into Industry

CDK Global Inc, a provider in automotive dealership software found in over 30,000 retail locations across the world, is opening doors for current students this autumn by offering a fantastic new competition at Surrey.

 

Male student leaning into the driver's seat of a car

CDK Global Inc, a provider in automotive dealership software found in over 30,000 retail locations across the world, is opening doors for current students this autumn by offering a fantastic new competition at Surrey.

The 'CDK Dealer Tech - University Automotive Technology Competition’ will pit teams of students from six leading UK universities against one other as they compete to develop the most exciting new concept for the automotive retail industry.

The competition has been created to support future talent, encouraging students to build innovative ideas to help advance automotive retail, whilst also benefiting from first-hand experience of modern industry challenges.

Demonstrating their problem-solving abilities, creativity and teamwork skills; Surrey’s students will compete against teams from the SETsquared Partnership and beyond - Bath, Exeter, Buckingham, Warwick and Southampton – to create concepts that could make a real difference to industry. And with a total national prize of £10,000 for the overall winning student team and a £3,000 prize for the winning team from each participating university, plus the potential to impress hiring managers and secure a place on the CDK 2021 graduate scheme, there is a real incentive to come up with a winning proposition!

Surrey Alumnus Liam Sherry (MA Intercultural Communication & International Business, 2009), International PR Manager for CDK Global said “We see the CDK Dealer Tech Competition as an important initiative to help nurture future talent in our industry. At a time when automotive needs innovation and creative thinking, this is a great opportunity for students to come together and build an exciting idea that can make a difference. Personally, as a former Surrey student, I look forward to seeing ideas develop and supporting candidates in what could be a stepping stone to a future career.”

Student teams are being tasked with developing a technology product idea that will help car dealers transition their business amidst today’s tech trends, the impact of Covid-19 and consumer demands. With the automotive industry continually seeking ways to enhance car buying and ownership experiences, CDK Global is anticipating an exciting array of forward thinking, technology-based product ideas being generated through the competition. This might include new product designs that would help improve dealership processes or fresh approaches on existing products, new ways of nurturing business leads, improving the test drive experience, or enhancing the management of stock and parts.

Student teams will have from October to April to develop their concepts, submit proposals, then create their ideas, which ultimately will be presented to a panel of judges including the CDK Global senior leadership team, Tim Rose, editor of AM and Julia Muir, CEO of Gaia Innovation, a non-profit Social Enterprise facilitating positive interactions between students and employers in order to inspire young people to equip themselves with higher-level skills.

Participants will have support from CDK mentors who will facilitate the idea development phase, answer questions, and share industry knowledge throughout the process.

Kat Mack, Student Enterprise Manager at the University of Surrey, said “We are really pleased to be working in partnership with CDK on their innovation competition. This engaging programme is very much in keeping with the type of opportunities we like to offer our enterprising students. In supporting and developing those students who take part, CDK will really add value to their experience, whilst also offering a cash prize as well as the opportunity for future talent recognition and potential employment. I would urge any students with innovative minds to get involved – you never know where your ideas could take you!

If your company could open doors for current students, whether through internships, competitions, mentoring, graduate recruitment or more, please visit our Opening Doors site to get involved.

 

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