Surrey Business School's Professor Tazeeb Rajwani has paper published in Organization Science
In the paper, titled "How business models evolve in weak institutional environments: The case of Jumia, the Amazon.com of Africa”, the authors explore how the business model of a new venture – Jumia, the Amazon.com of Africa - evolves in a weak institutional environment.
They argue that ventures surrounded by considerable uncertainty will deliberately imitate the business models of successful firms. However, because of significant institutional voids, the ventures’ intentional imitation will progressively be replaced by innovation. They propose a process model entitled “imitate-but-modify” that explains how business models evolve through four distinct phases (i.e. clarification, legitimacy, localization, and consolidation).
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