Professor Annabelle Gawer
An award-winning researcher, author, and educator, Professor Annabelle Gawer is an expert on digital platforms such as Google and Facebook, and on platform-based innovative business ecosystems.
Highly-cited author of two books (Platform Leadership, and Platform, Markets and Innovation) and over a dozen articles in top international journals, Prof. Gawer's seminal research on platform leadership and innovation ecosystems explains how innovation and competition interact to shape platform-based markets and the digital economy. Annabelle’s work has been featured in The New York Times, The London Times, The Financial Times (here and here), The Economist (here and here) and The Wall Street Journal.
A French citizen, Annabelle studied in France and in the USA. She is a graduate of MIT (Ph.D. in Management of Technological Innovation, MIT Sloan School of Management, 2000) and Stanford (MSc Industrial Engineering, 1992), Annabelle also earned a Diplôme d’Ingenieur Civil des Mines and a Maîtrise de Mathématiques Appliquées (Univ Pierre & Marie Curie Paris 6).
A pioneer of international stature in the field of digital platforms, Annabelle is a leading voice in advancing research (Google Scholar indicates over 5430 citations as of February 2018), as well as managerial practice and European policy. Prof. Gawer advises the European Commission, the UK Parliament House of Lords, and the OECD on issues related to the future of ICT research directions in Europe and on the question of regulation of online platforms.
Annabelle's seminal research offers insights into the strategic management of platforms and the governance of their innovation ecosystems by exploring systematically the interaction between economic forces, organizational dynamics, and technological design. She has published her research in top international economics journals as well as top international organization studies journals. Her recent publications include a Research Policy 2014 article downloaded over 17,000 times and cited 250 times since its publication, and a global survey of platform companies (Jan 2016). She is currently working on her third book on Platform Strategies.
Prof. Gawer’s books and articles have been translated in Chinese and Japanese, and she is regularly invited to address international audiences as a keynote speaker in both business conferences and academic conferences, such as for example for the European Policy EuroCPR Annual Conference “New Intermediaries in the Hyper-Connected Society” (Brussels, 2015), the Academy of Management Annual Conference (Philadelphia, USA, 2014), the “Future Payment” Conference (London, UK, 2014), the Strategic Management Society Start-up Conference (Tel Aviv, Israel, 2014), the GSMA “Connected Europe” Annual Conference (Brussels, 2013 & 2012), the Annual European Conference on the Management of Technology (Finland, 2012), the NFC World Congress (Sophia-Antipolis, France, 2012), the European Commission’s Digital Agenda Assembly (Brussels, 2011), “Shanghai Expo” World Expo (Shanghai, China, 2010), and the Technology Policy and Strategy Conference (Japan, 2007). She is the Co-Chair of the first Academy of Management Specialized Conference on Big Data and Managing in a Digital Economy, to be held at the University of Surrey in April 2018.
Having taught to hundreds of participants and students, first at MIT (1994-2000), then at INSEAD (2000-2004), then at Imperial College (2004-2015), and now at Surrey (since January 2016), Annabelle has great experience in teaching strategy, high-tech strategy, digital platforms economics and strategy and innovation, and reliably receives top lecturer evaluations. She has designed and directed Executive Education programmes in innovation management, business strategy at INSEAD and Imperial College Business School.
Annabelle also consults as a strategy coach for top management in major international corporations in the US and Europe. Examples of such engagements include Huawei (China), IBM (UK), Microsoft (USA), Nokia (Finland), Symbian (UK), BT (UK), AT&T (USA), BASF (Germany), Philips (Netherlands), Vodafone (UK), Telefonica (Spain), Unilever (UK), SAP (Germany), DaimlerChrysler, Ingenico (France), Gemalto (France), ARUP (UK), Atkins (UK), Mace (UK), EdF (UK), etc,. as well as to digital start-ups and for all kinds of internet businesses requiring platform business models and the development of innovative ecosystems.
Areas of specialism
Strategy and Innovation;
University roles and responsibilities
- Co-Director of CoDE, the Surrey Centre for Digital Economy
In the media
Contact the press team
Phone: +44 (0)1483 684380 / 688914 / 684378
Out-of-hours: +44 (0)7773 479911
Senate House, University of Surrey
Guildford, Surrey GU2 7XH
Annabelle Gawer presents cutting-edge contributions from 24 top international scholars from 19 universities across Europe, the USA and Asia, from the disciplines of strategy, economics, innovation, organization studies and knowledge management. The novel insights assembled in this volume constitute a fundamental step towards an empirically based, nuanced understanding of the nature of platforms and the implications they hold for the evolution of industrial innovation. The book provides an overview of platforms and discusses governance, management, design and knowledge issues.
The series is committed to expanding the scope of Strategic Management theory and analysis and enriching practice by:
Encouraging multitheoretical approaches that span multiple social science disciplines..
Welcoming papers using a diversity of innovative research methods..
Creating focused volumes that explore in depth promising new research directions, consolidate research streams, and address significant current theoretical and practical problems.