Development and validation of a blood cancer awareness measure

Improving our understanding of public awareness of cancer.

Start date

February 2021

End date

January 2023


Cancer Awareness Measures help to monitor public awareness of cancer and can help us understand barriers and enablers to seeking medical help. Despite challenges with diagnosing blood cancers early, they’ve received less attention than other cancers. In response, Blood Cancer UK funded work to develop and validate a blood cancer awareness measure (Blood-CAM).

Aims and objectives

  • To develop and validate a blood-specific version of the Cancer Awareness Measure (Blood-CAM) 
  • To assess the level of blood cancer symptom awareness in the general population using the Blood-CAM
  • To explore the association between patient factors (e.g. patient empowerment) and outcomes of the Blood-CAM, including blood cancer awareness and barriers to medical help-seeking.

Funding amount






Black, G. B., Boswell, L., Harris, J., & Whitaker, K. L. What causes delays in diagnosing blood cancers? A rapid review of the evidence. Under review at Primary Health Care Research & Development.

Research groups and centres

Our research is supported by research groups and centres of excellence.

Cancer research cluster

Research themes

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