EUFIC Portion Size Study: Consumer research on how consumers interpret and use portion information on food and drink packaging
Project website
ViewSummary
Portion information often appears on food and drink labels but little is known about how consumers interpret and use this information. To find out EUFIC has collaborated with Dr Monique Raats to carry out an online survey of 13,117 consumers in 6 EU countries (Germany, UK, Spain, France, Poland and Sweden).
In a climate of overweight and obesity, how much consumers eat is just as important as what they eat. This is the most comprehensive study of consumers use of portion information in Europe. It provides evidence that when portion information is present on pack in addition to per 100g/100ml information, consumers can apply it to help them to use nutrition information correctly. Whilst there is an opportunity to educate consumers on what constitutes a portion and how they are set, the challenge remains to encourage consumers to look for and use this information.
Initial findings
- About half of respondents considered portion size relevant to them and the majority of these considered it to mean the amount they should eat in one sitting
- For the majority of products respondents agreed that given portion sizes were realistic
- In general portion information did indeed make nutritional information more useful to respondents
- Most consumers surveyed did not know how portion sizes were set or who set them
- As pack size increased respondents’ estimates of the number of portions inside and the actual number of portions given by the manufacturers became more consistent
For more detail of these initial results, please see the EUFIC webinar available on the EUFIC website.
Funder
Team
Contacts
Professor Monique Raats
Professor; Director of the Food, Consumer Behaviour and Health Research Centre
Biography
Professor Monique Raats is a senior academic and research leader with more than 35 years of experience in developing interdisciplinary research, securing external funding, and translating evidence into policy, practice and societal impact. Originally trained as a nutrition scientist, she has built an internationally recognised interdisciplinary research portfolio spanning behavioural and social sciences, public health, health services research, healthy ageing, sustainability, governance and implementation.
Professor Raats is an inclusive, evidence-led leader with extensive experience directing large multidisciplinary programmes and fostering collaborations across universities, government, healthcare, social care, industry and international organisations. She previously served as Founding Co-Director of the University of Surrey's Institute for Sustainability and as Associate Dean for Research and Innovation in the Faculty of Health and Medical Sciences, where she led research strategy, infrastructure development and cross-faculty/university collaboration.
She is Director of the Food, Consumer Behaviour and Health (FCBH) Research Centre, one of Europe's leading centres for interdisciplinary food-related research. Together with the Department of Nutritional Sciences, FCBH was awarded the prestigious 2017/2018 Queen’s Anniversary Prize in recognition of its internationally outstanding research and impact.
Research
Professor Raats' research focuses on understanding how individuals, organisations and systems influence food-related behaviours, health outcomes and sustainable lifestyles. Her work integrates behavioural, social, policy and systems perspectives to address major societal challenges including healthy ageing, obesity, public health, food security and sustainability.
Key areas of research include:
- Behavioural and policy interventions that support healthier and more sustainable lifestyles
- Social, ethical and governance dimensions of food, health and sustainability challenges
- Food systems research that examines the interactions of stakeholders across complex food environments
- Innovation in food consumer science through new data sources, data linkage methods and interdisciplinary approaches
- Public health nutrition and the implementation of evidence into policy and practice
Her research has employed a wide range of qualitative, quantitative and mixed-methods approaches and has informed policy development, health promotion initiatives and stakeholder engagement across multiple sectors.
Career and Scholarly Contributions
Prior to joining the University of Surrey, Professor Raats held positions at the Institute of Food Research (now the Quadram Institute), Health Education Authority and University of Oxford.
She has published more than 160 peer-reviewed journal articles, numerous professional and policy publications, over 20 book chapters, and has co-edited two influential volumes:
- The Psychology of Food Choice (2006)
- Food for the Ageing Population (1st edition 2009; 2nd edition 2016)
Her work has contributed significantly to the development of behavioural nutrition, food choice research, healthy ageing and public health policy.
National and International Leadership
From 2011 to 2018, Professor Raats served on the UK Government's Scientific Advisory Committee on Nutrition (SACN) and was a member of its Subgroup on Maternal and Child Nutrition, contributing evidence and expertise to national nutrition policy and guidance.
She is also a founding member of the International Society of Behavioral Nutrition and Physical Activity. Between 2001 and 2006 she served on the Society's Board of Directors and was Secretary from 2004 to 2006. ISBNPA has become the leading international learned society for researchers working at the intersection of diet, physical activity, behaviour and health, and supports excellence in research through its annual congress and the International Journal of Behavioral Nutrition and Physical Activity.
Dr Charo Hodgkins
Senior Lecturer & Director of Innovation for School of Psychology; Institute for Sustainability Fellow
Biography
I started my career with GSK as a development chemist and then moved to Superdrug Stores PLC as Head of Technical Services. During my 14 years in industry, I gained extensive experience of managing technical and research projects within both branded and retail environments. In 2003, I joined the Food, Consumer Behaviour and Health Research Centre (FCBH) in the School of Psychology at Surrey, a multidisciplinary research centre which brings together skills and expertise in order to address research questions on food related policy, consumer behaviour, public health and ultimately food sustainability. I have played an instrumental role in the success of the Research Centre, working on a wide range of collaborative, multidisciplinary UK and EU funded research projects. I am also Director of Innovation for the School of Psychology, employing my expertise to support academics in the School of Psychology and the wider university to develop pathways to impact thus ensuring our research delivers societal benefit. More recently I became a Fellow of Surrey's Institute for Sustainability within which I collaborate on four key research areas; Governance, Equality & Sustainability, Sustainability through Behaviour Change, AI & Sustainability and Plastics in the Circular Economy. I am also an elected academic representative for FHMS on Senate and Council.
Researchers
Israel Berger
Researcher
Corinne Jola
Researcher
Research groups and centres
Our research is supported by research groups and centres of excellence.