Georgina Cherry
Academic and research departments
School of Veterinary Medicine, Faculty of Health and Medical Sciences.Biography
Georgina is a chartered information professional who graduated from City University with a Master’s degree in Information Science in 2004. Her information management career spans higher education, financial services, and technology sectors.
Her professional experience includes improving search functionality on Yell.com by implementing natural language processing of search engine queries, building ontologies with text mining and web analytics data, managing digital content for Open to Export government information portal, managing databases for library and customer relationship management information systems, developing policies for data privacy and managing user admin rights.
The Veterinary Health Innovation Engine (vHive) is a research centre, startup, and incubator supported by a co-investment of £8.5 million in resources dedicated to the development and adoption of new digital technologies in animal health. vHive utilises transformational digital and data analytics tools to advance the wellbeing of domestic animals through research, problem-solving, education, training and knowledge brokering.
At vHive, Georgina is deriving actionable insights from data including the African Livestock Productivity and Health Advancement (ALPHA) Initiative, a joint project funded by the Bill and Melinda Gates Foundation and Zoetis.
Areas of specialism
My qualifications
Previous roles
Affiliations and memberships
Research
Research interests
The Veterinary Health Innovation Engine (vHive) aims to bridge the technology readiness level gap between the world’s leaders in animal health and to lead the development and application of transformational digital and data analytics tools to advance the wellbeing of animals for the benefit of society. Working with partners in industry and academia, vHive’s focal areas include: platform and app creation, business insights, project management, data storage, and research validation.
Research projects
Georgina is an active participant in vHive projects including the African Livestock Productivity and Health Advancement (ALPHA) Initiative; a three-year partnership between vHive and Zoetis, co-funded by the Bill & Melinda Gates Foundation and Zoetis.
The ALPHA Initiative is working towards delivering sustainable enhancement of livestock health and production in sub-Saharan Africa (SSA), namely through increasing availability of veterinary medicines, enhancing veterinary diagnostics and laboratory networks, and providing a platform for education, training, and information sharing in Uganda, Tanzania, Ethiopia, and Nigeria.
Georgina Cherry and Ruth Alafiatayo standing in front of a Zoetis banner at Zoetis' diagnostic training centre in Lyon, France.
