Dr Jashim Khan
Academic and research departments
Surrey International Institute at Dongbei University of Finance and Economics (SII-DUFE), Faculty of Arts and Social Sciences.Biography
Highlights
Teaching and Innovation fund (£800) from School of Hospitality and Tourism, University of Surrey 2017 with Dr Gumeta, H (Surrey International Institute) & Anninou, I. (Surrey Business School, UoS).
Appointed as editorial board member – Journal of Management and Entrepreneurship(2018)
Appointed as international advisory board member with Journal of Management and Entrepreneurship (2017)
Invited as key note speaker in International Conference on Management and Entrepreneurship, July 2017-18
Associate Dean (in absence of Dean Operation), Surrey International Institute, University of Surrey and Dongbei University of Economics and finance (DUFE).
Chair of the Joint-Research Committee, Surrey International Institute, UoS and DUFE
Director – Centre for Collaborative Research, Surrey International Institute, UoS and DUFE
Coordinator and Partner– Centre for Management Learning, University of Surrey, UK
Exam Controller – Surrey International Institute and DUFE 2016
Co-chair – Recruitment & Selection Panel of Surrey International Institute, UoS and DUFE
Visiting Professor, Ramkhamhaeng University, Thailand, 2012-2017
Honorary Lecturer with University of Liverpool in 2014 – 2018
Graduate Diploma in Tertiary Teaching, AUT University, New Zealand (2012)
Received Vice Chancellors- Business Graduate Scholarship of NZ $25,000 per annum from 2007 to 2011.
Received GBP 10,000 to establish Centre for Collaborative Research, Surrey International Institute in 2015
Reviewer Journal of Economic Psychology and Journal of Consumer Research, Academy of Journal of Consumer Research, E-Mac; ACR, ANZMAC.
Dr Khan currently is Senior Teaching Fellow in Marketing, Advertising and Retailing with Faculty of Social Science (overseas) with University of Surrey. He earned a doctorate degree in business-marketing from Auckland University of Technology, and received master of management (with Distinction) degrees from the Massey University in New Zealand. His scholarly interests are wide, but broadly in the area of sustainability (living, spending and environment), consumer behaviour and research methodology.
Dr Khan has keen research interest in experimental consumer behaviour, with particular interest in how new innovation and technology influences consumptions and informs marketing education. Specially, mobile Internet, Internet of ‘things’, a-commerce and digital consumer behaviour including organisation and control of financial retail services. Within this domain mobile payment, RFID, bio-metric recognition and their influence on consumer behaviour (e.g. rational and a-rational spending) are the focus. Dr Khan’s research focus on the use of contactless smart cards, mobile Internet, location based advertising, and social media that are transcending consumption landscape and redefining the meaning of consumption in our society; as well as retailing sector is facing new reality where shopping is becoming more and more mobile and digital in character. Based on these assumptions, research focus is on the impact of new innovation and technologies on various facets of consumption and consumer behaviour, particularly spending, living, health and well-being. In addition to sustainability related research, Dr Khan has special interest in marketing theories, mental accounting, cognitive embodiment, haptic perceptions, endowment effect, sensory marketing. General interest in ethics and methodological issues in quantitative and qualitative research. His work appears in Journal of Business Research, Journal of Economic Psychology, Association for Consumer Research, Asia Pacific Journal of Marketing and Logistics, Journal of Wine Research, International Journal of Wine Business Research, Advances in National Brand and Private Label Marketing, Advances in Intelligent Systems and Computing, Advances in Consumer Research, Journal of Management and Entrepreneurship, Journal of Business and Economics, and International Business and Economic Review.
Dr Khan is passionate about learning and teaching and his style reflects student cantered learning and blended teaching approach. Believes and encourage students to engage in practice based learning blending academic work with real life practice. He tend to facilitate learning process and empower students to participate in and accept responsibility of their own learning. He has fourteen years of teaching experience nationally and internationally in integrated marketing communication, international marketing, marketing management, consumer behaviour, and marketing research, entrepreneurship and business development paper, direct marketing, sales management and B2B marketing at Massey University, Auckland University of Technology, New Zealand and Ramkhamhaeng University, Thailand. He has taught both at undergraduate and post graduate and MBA level. He teaches online course with University of Liverpool, UK.
Areas of specialism
University roles and responsibilities
- SII Module Leader (Marketing Strategy, Research in Marketing, Marketing Communication)
- Director SII- Centre for Collaborative Research (SII-CFCR)
- Coordinator - Centre for Management Learning (CML) - China
- Convenor - Leadership, Entrepreunership, Ability Development (LEAD) in SII-DUFE
- Chair - SII Joint Research Committee
- Member, SII L & T Committee
- Senior Member– Recruitment & Selection Panel of Surrey International Institute, UoS and DUFE
Affiliations and memberships
Member, Australia New Zealand Marketing Academy
Member, British Academy of Management
Member (scientific committee) International Conference on Management & Entrepreneurship
Editorial Board Member, Journal of Management and Entrepreneurship
Expert witness on perceptions of money - New Zealand Inland Revenue
Academic Reviewer:
Journal of Business Research
Journal of Economic Psychology (JOEP)
Management Decision
Asia Pacific Journal of Marketing and Logistics
Journal of Consumer Research (JCR) –Adhoc Reviewer
Australia New Zealand Marketing Association Conference (ANZMAC)
Australia New Zealand Academy of Management (ANZAM)
Association for Consumer Research (ACR)
Business and Economic Research
AIUB Journal of Business and Economics
Business, industry and community links
SII-DUFE dual degree final year student lead industry collaboration
Research in Marketing & Business Research Projects - Accenture, Cisco, Wipro, Dalian Travel and Tourism Bureau, Baidu.com, and IBM – SII, DUFE China.
Research collaboration with Plunket Organisation New Zealand
Joint Efforts and Industry Cooperation, Project Manager- Research & Development, Sustainable Cities Trust, Christchurch
AUT collaborated research project with Trust investments
Country Research Analyst (2006, 2007, 2008)-: Euromonitor International
Research Mentor: Zero-credit Ltd, DERBYSHIRE, UK
In the media
Research
Research interests
Broadly in the area of sustainability (living, spending and environment), consumer behaviour and research methodology.
- Perceptions (sensory, haptic & tactile) influencing consumer behaviour
- Mental accounting (prospective and retrospective) of household budgeting and saving
- Embodied cognition, sensory marketing, and the conceptualisation of consumers’ judgement and decision making.
- Consumer confusion, mental fatigue and spending in high-low context
- Online information credibility, evaluation skills and their effect on student learning
- Social and cognitive influences on m-learning
- The factors influencing student choice of, and satisfaction with University
- Attitude and behaviour towards sustainable and healthy living and eating
- Alcoholism among Elderly Chinese
- Endowment effect
Research projects
- Do sensory perception effect perceptions of ‘owned’ money?
- A cross-country invariance and performance of payment mode perceptions scale between New Zealand, France, China, and Australia.
- Development and Validation of a Scale for Perceptions of Mobile Interaction.
- Embodied cognition, sensory marketing, and the conceptualisation of consumers’ judgement and decision making.
- Social and cognitive influences on m-learning
- The influence of social interaction, course design and university interaction influence students satisfaction with University
- Exploring the Relationship between Consumer Confusion, Mental Fatigue and Purchase Behaviour
- Contextualising Consumer confusion in China
- Enhancing User Generated Content Credibility
- Chinese consumer’s attitude and behaviour towards sustainable and healthyeating
- Food allergies among elderly consumers in China
- Elderly, Food, Water and Life-satisfaction in China
Research collaborations
Research collaboration with Professor Russell Belk (York University, Canada) and Centre for Collaborative Research (CFCR). Project 1: Embodied cognition, sensory marketing, and the conceptualisation of consumers’ judgment and decision making. Project 2: A cross-country invariance and performance of payment mode perceptions scale (PPM SCALE) --New Zealand, France, Australia and China. Project 3: Psychological ownership and payment modes: the case for "owned" money.
Research collaboration with Professor Jane Hemsley-Brown (University of Surrey) and Centre for Collaborative Research (CFCR). Project 1: Social and cognitive influences on m-learning. Project 2: The influence of social interaction, course design and university interaction influence students satisfaction with University
Research Collaboration with Professor Gordon Foxall (Cardiff University, UK), and Joanna Anninou (University of Surrey). Project 1: Exploring the Relationship between Consumer Confusion, Mental Fatigue and Spending Behaviour. Project 2: Contextualising Consumer confusion in China. Project 3: The role of thinking style (analytical vs. Intuitive) and consumer confusion in online purchase behaviour.
- Teaching and Innovation fund (£800) from School of Hospitality and Tourism, University of Surrey with Dr Gumeta, H (Surrey International Institute) & Anninou, I. (Surrey Business School, UoS).
- Received GBP 10,000 to establish Centre for Collaborative Research, Surrey International Institute in 2015
- Massey University Research Fund NZ $5000 to investigate ‘Modes of Harm in Reality
- Television Programming’ in 2005. Grant shared with Emma Dresler-Hawke, Massey University.
- Massey University Technical Assistance Award NZ $6000 to investigate ‘Attraction and Ethics of Reality Television Programming’ in 2005. Grant shared with Emma Dresler-Hawke, Massey University.
- Lottery Minister’s Discretionary Fund, Ministry of Internal Affairs, New Zealand to assist travel expenses and attend INFORMS conference in USA NZ $3,330 in 2006. AUT Laptop scholarship - Auckland University of Technology 2008.
- Vice Chancellors- Business Graduate Scholarship/Assistantship of $25,000 per annum to assist PhD study from Auckland University of Technology, 2007 to 2011.
- Summer Research Award for the amount of NZ $6000 to assist data collection for final stage of PhD study.
Courses I teach on
Undergraduate
My publications
Highlights
SELECTED ARTICLES
Khan, J., & Rundle‐Thiele, S. (2019). Factors explaining shared clothes consumption in China: Individual benefit or planet concern?. International Journal of Nonprofit and Voluntary Sector Marketing, e1652.
Khan, J., Rivers, G., Gaur, S., Quazi, A., Zuo, Na. and Bhatia, S. (2018). Do fellow-feeling and organisational harmony matter for logistic firms? Asia Pacific Journal of Marketing and Logistics.
Pelet, J. E., Khan, J., & Cowart, K. (2017). Location-Based Services Effect on Online Purchase Intention. Advances in Consumer Research , North American Advances.
Khan, J. (2010). Validation in marketing experiments revisited, Journal of Business Research, 64 (7)
Khan, J., Belk, R. & Craig-Lees, M. (2015). Measuring consume perception of payment mode: scale development and validation. Journal of Economic Psychology
Pelet, J. É., Lecat, B., Khan, J., Rundle-Thiele, S., Lee, L. W., Ellis, D., ... & Katsoni, V. (2017). Don’t believe the hype: a grounded exploratory six country wine purchasing study. Journal of Wine Research, 28(2), 91-104.
Pelet, J. É., Lecat, B., Khan, J., Rundle-Thiele, S., Lee, L. W., Ellis, D., ... & Katsoni, V. (2017). Winery website loyalty: the role of sales promotion and service attributes. International Journal of Wine Business Research, 30(2).
Khan, J., Zuo, N., & Rivers, G. (2017). The effect of country of origin of New Zealand consumers beer purchasing behaviour . Journal of Management and Entrepreneurship, 19(1), 1-4.
Pelet, J. E., Khan, J., & Cowart, K. (2017, July). Witty Celebrity-Endorsed Ads: Share and Share Alike. Advances in National Brand and Private Label Marketing (p. 75-91). Springer.
Pelet, J. É., & Khan, J. (2017). Conceptualising Mobile Interaction Scale. Advances in Intelligent Systems and Computing, (pp. 189-190). Springer, Cham.
Khan, J. & Gaur, S. (2010). “The moderating role of relationship marketing orientation on market orientation and business performance linkage in service firm context,” AIUB Journal of Business and Economics, Vol, 6 (3).
Khan, J. & Craig-Lees, M. (2009) ‘Cashless’ transactions: perceptions of money in mobile payments, International Business and Economic Review, Vol. 1 (1).
SELECTED BOOK & BOOK CHAPTERS
Khan, J. (2019). Role of ‘owned’ money and rational spending: a research agenda for economic psychology, Edward Elgar Publishing Ltd.
Khan, J., Rundle-Thiele, S. & Rivers, G. (2018). Insights Into Chinese Diets: A Social Marketing Formative Study, Social Marketing and its Influence on Animal Origin Food Product Consumption. IGI Global.
Khan, J., Pelet, J. É., Rivers, G. J., & Zuo, N. (2017). The Effect of Cultural Values in Mobile Payment Preference. In Mobile Platforms, Design, and Apps for Social Commerce (pp. 248-263). IGI Global.
Pelet, E. J., Khan, J., Papadopoulouc, P. (2014). Determinants of effective learning through social media: an exploratory study, Handbook of Research on Higher Education in the MENA Region: Policy and Practice., IGI Global - book chapter.
Khan, J. (2011) Payment. In Emma Bryn-Jones, Sustainable Spending (pp.08-20). Derbyshire, U.K: Zero-Credit - book chapter.
Khan, J. (2009). “Modes of Harm in Reality Television Programming: Topology of Harmful Images.” VDM Verla ISBN: 978-3-639-21070-5, Germany - book.
SELECTED CONFERENCE ARTICLE (REFEREED)
Khan, J. and Annie Banikema (2019). When Free-games aren’t free: the impact of the flow state on micro-transactions of virtual items in mobile game. Paper accepted at the Australian & New Zealand Marketing Academy Conference (ANZMAC) Victoria University, Wellington, New Zealand.
Khan, J. and Zuo Na (2019) Online Personal Selling and its influence on e-loyalty. Paper accepted at the Australian & New Zealand Marketing Academy Conference (ANZMAC) Victoria University, Wellington, New Zealand.
Khan, J. and Maltezou, V. (2019). The Role of Fellow-Feelings and Organisational Harmony to Organisational Performance: a Comparative Analysis between two National Contexts. paper presented at the the International Conference on Strategic Innovative Marketing and Tourism, Zante, Kefallonia–Ionian islands, Greece.
Khan, J., Rundle-Thiele, S. (2018) Customers’ acceptance of shared clothes in China, Paper accepted at the Australian & New Zealand Marketing Academy Conference (ANZMAC) University of Adelaide, Adelaide, Australia.
Khan, J. and Helmsley-Brown, J. (2018) Student-University satisfaction: a mental accounting perspective, Paper accepted at the Australian & New Zealand Marketing Academy Conference (ANZMAC) University of Adelaide, Adelaide, Australia.
Khan, J., Maltezou, V. & He, Chang (2018). The Role of Destination Brand Image and Revisit Intention on Tourist Spending, paper presented at the the International Conference on Strategic Innovative Marketing and Tourism, University of West Attica, Athens, Greece.
Khan, J., Zuo, Na, & Meng Tao (2018). Online Personal Selling, Need for Touch and e-loyalty, paper presented at the the International Conference on Strategic Innovative Marketing and Tourism, University of West Attica, Athens, Greece.
Kaka, H. A. W., Meng, Tao, & Khan, J. (2018). Social Media Celebrities and Para-social Relationships: The Chinese Context, paper presented at the International Conference on Strategic Innovative Marketing and Tourism, University of West Attica, Athens, Greece
Khan, J., Belk, R. W., Rivers, G. (2018). Role of awareness and ownership of ‘owned’ money on spending, Paper accepted at the Australian & New Zealand Marketing Academy Conference (ANZMAC) University of Adelaide, Adelaide, Australia.
Khan, J. and Belk, R. W. (2018) Need for touch: perceptions of payment mode, ownership and spending, Paper accepted at the Australian & New Zealand Marketing Academy Conference (ANZMAC) University of Adelaide, Adelaide, Australia.
Khan, J. Gaur, S.S., Quazi, A. (2018) Are disposable practices of fast fashion users sustainable? Paper accepted at the Australian & New Zealand Marketing Academy Conference (ANZMAC) University of Adelaide, Adelaide, Australia.
Khan, J., Rundle-Thiele, S. and Rivers, G. (2017) Styles of Beef Consumption in China, Paper presented at the Australian & New Zealand Marketing Academy Conference (ANZMAC) RMIT University, Melbourne, Australia.
Khan, J., Anninou, I. and Rivers, G. (2017) Exploring consumption related mental fatigue, Paper presented at the Australian & New Zealand Marketing Academy Conference (ANZMAC) RMIT University, Melbourne, Australia.
Khan, J., Belk, R.W. and Rivers G. (2017) Do sensory stimuli effect perceptions of owned money? Paper presented at the Australian & New Zealand Marketing Academy Conference (ANZMAC) RMIT University, Melbourne, Australia.
Gumeta, H. and Khan, J. (2017). Where is mobile learning going in China? 11th annual International Technology, Education and Development Conference, Valencia, Spain.
Anninou, I., Khan, J. & Rivers, G. (2017). Contextualising Consumer Confusion in China, British Academy of Management.
Pelet, J. E., Khan, J. & Rundle-Thiele, S. (2016). Enhancing User Generated Content Credibility, Australia and New Zealand Marketing Academy, University of Canterbury.
Khan, J. and Pelet, J.E. (2016) Social and cognitive influences on m-learning, Learning Teaching for Education in Cloud (LTEC), Germany.
Massarini, M., Pelet, E., Rubens, P and Khan, J. (2016) Fashion Branding: Assessing the Role of the Educational Environment, The Mystique of Luxury Brands Conference.
Khan, J and Anninou, I. (2016) Towards a scale for consumer confusion: establishing content and face validity, Colloquium on European Research in Retailing.
Pelet, J. É., Lecat, B., Khan, J., Lee, L. W., Vigar-Ellis, D., Wolf, M. M., ... & Wegmann, A. L. (2016, February). Wine and website loyalty: A model of sales promotion and service attributes. In 9th Academy of Wine Business Research Conference (p. 251).
Pelet, J.E., Lecat, B., Khan, J., Lee, L. W., Vigar-Ellis, D., MC Gary-Wolf, M., Rundle-Thiele, S., Kavoura, N., Katsoni, V., Wegmann, A.L. (January-2016). Wine and website loyalty: a model of sales promotion and service attributes, 9th Academy Wine Business Research (AWBR) Conference, Adelaide, Australia.
Khan, J., Belk, R., Rivers, G. (2015). Role of Psychological Ownership and Awareness in Payment mode effect on Spending. Paper presented at the Australian & New Zealand Marketing Academy Conference (ANZMAC) University of New South Wales, Sydney, Australia, December 2015.
Khan, J., Belk, R. W. & Rivers, G. (2015). Role of Psychological Ownership and Awareness in Payment mode effect on Spending. Paper presented at the Australian & New Zealand Marketing Academy Conference (ANZMAC) University of New South Wales, Sydney, Australia, December 2015.
Khan, J. & Belk, R. (2014). Psychological Ownership and Payment Modes: the Case for "Owned" Money. Paper presented at the Australian & New Zealand Marketing Academy Conference (ANZMAC) Griffith University, Brisbane, Australia, December 2014.
Khan, J. & Belk, R. (2014). Conceptualisation of Perceptions of Payment Mode. Paper presented at the Australian & New Zealand Marketing Academy Conference (ANZMAC) Griffith University, Brisbane, Australia, December 2014.
Pelet, J.-E., Khan, J., Papadopoulou, P. and Bernardin, E. (2014). Determinants of effective learning through social media: an exploratory study. In the Proceedings of the 2e Colloque International sur les TIC en éducation : bilan, enjeux actuels et perspectives futures, May 1-2, Montreal, Canada.
Pelet, J.E., Lecat, B., Khan, J., Lee, L. W., Vigar-Ellis, D., MC Gary-Wolf, M., Rundle-Thiele, S., Kavoura, N., Katsoni, V., Wegmann, A.L. (2014) Influences of M-commerce and Social Media on Wine Purchases: A Multi-Cultural Study, Association of Wine and Business Research (Geisenheim, Germany).
Pelet, J.E., Lecat, B., Khan, J., Lee, L. W., Vigar-Ellis, D., MC Gary-Wolf, M., Rundle-Thiele, S., Kavoura, N., Katsoni, V., Wegmann, A.L. (2014) Attitudes towards m-wine purchasing A cross-country Study, Vineyard Data Quantification Society, XXI (OENOMETRIE LYON).
Khan, J. & Belk, R. W. (2013) Cognitive and Emotional Associations with Payment Mode. Paper accepted at the Australian & New Zealand Marketing Academy Conference (ANZMAC) University of Auckland, New Zealand. November –December. 2013.
Pelet, J., Khan, J., & Papadopoulou, P. (2013). Towards a scale for perceptions of mobile interaction: Establishing content and face validity. In Belk, R. W. (Ed.), Proceedings of the 2013 2nd International Conference on Strategic Innovative Marketing, IC-SIM. Prague, Czech Republic.
Khan, J., Gaur, S., Quazi, A. & Bhatia, S. D. (2012) Market orientation and performance in logistics service provider firms. Paper presented at the Australian &
New Zealand Marketing Academy Conference (ANZMAC) Ehrenberg-Bass Institute, University of South Australia, November –December. 2012.
Khan, J., Belk, R. W., Marshall, R. & Craig-Lees, M (2012) Cash and Cards: Perceptions of Payment Mode. Paper presented at the Australian & New Zealand Marketing Academy Conference (ANZMAC) the Ehrenberg-Bass Institute, University of South Australia, November –December. 2012.
Khan, J. & Craig-Lees, M. (2011) Perceptions of Payment Systems (PPS SCALE): Development and Validation “Presented at Asia-Pacific Conference of Association for Consumer Research Conference held in Beijing, China, 18th- 22nd June.
Khan, J. & Craig-Lees, M. (2010, 21st-23rd January) Mobile Payments: present and future. Paper accepted at 9th International Conference Marketing Trends, Paris-Venice 2010.
Khan, J. & Craig-Lees, M. (2009) "Mobile payments": their effect on purchase behaviour. Paper presented at the Australian & New Zealand Marketing Academy Conference (ANZMAC) to be held in Melbourne, Victoria, 30 November -2nd December.
Khan, J. & Gaur, S. (2009) the moderating role of relationship marketing orientation (RMO) on market orientation (MO) and business performance linkage in service firm context. Paper accepted at 3rd Asia Pacific Marketing Conference (APMC) to be held in Sarawak, Malaysia, 9-11 December 2009.
Khan, J. (2008, 20th October). Cashless Society. Paper presented at the 12th Annual Waikato Management School Student Research Conference Hamilton.
Khan, J. (2008). The Impact of Cashless Society on Consumption Behaviour. Paper presented at the 2008 Postgraduate Symposium: 'Research in progress: where to from here?' AUT University.
Khan, J. (2008, 1st-3rd December) Cashless transactions: their effect on purchase behaviour Paper presented at the Australian & New Zealand Marketing Academy Conference 2008 Sydney.
Khan, J. & Dressler, H. (2006) A content analysis of “Reality TV Programming”. Presented at INFORMS Marketing Science conference, Pittsburgh, USA, June 8-12.
Khan, J. & Dressler, H. (2006). Exploring attractions and ethics of Reality TV Programming. Presented at Australasian Business & Behavioural Sciences Association Conference, Adelaide, South Australia, Australia, Sep 29-Oct 1.
Khan, J., & Dressler-Hawke, E. (2005). Modes of harm in reality television programming, Unpublished Empirical Research. Department of Marketing, Massey University, Palmerston North, New Zealand