Dr Jashim Khan


Senior Teaching Fellow in Marketing
BBA (Marketing), MBA (Marketing), PG Dip Bus Admin (Marketing), Grad Dip TT (L &T), MMgt (Distinction in Marketing), PhD (Business-Marketing), FHEA

Biography

Areas of specialism

Sustainability (living, spending and environment), perceptions (sensory, haptic), mental accounting (prospective and retrospective), consumer confusion & mental fatigue, cognitive and social m-learning, online information credibility; healthy living and financial services among elderly citizens

University roles and responsibilities

  • SII Module Leader (Marketing Strategy, Research in Marketing, Marketing Communication)
  • Director SII- Centre for Collaborative Research (SII-CFCR)
  • Coordinator - Centre for Management Learning (CML) - China
  • Convenor - Leadership, Entrepreunership, Ability Development (LEAD) in SII-DUFE
  • Chair - SII Joint Research Committee
  • Member, SII L & T Committee
  • Senior Member– Recruitment & Selection Panel of Surrey International Institute, UoS and DUFE

Affiliations and memberships

Member, Association for Consumer Research
Member, Australia New Zealand Marketing Academy
Member, British Academy of Management
Member (scientific committee) International Conference on Management & Entrepreneurship
Editorial Board Member, Journal of Management and Entrepreneurship
Expert Witness:
Expert witness on perceptions of money - New Zealand Inland Revenue
Academic Reviewer:
Journal of Business Research
Journal of Economic Psychology (JOEP)
Management Decision
Asia Pacific Journal of Marketing and Logistics
Journal of Consumer Research (JCR) –Adhoc Reviewer
Australia New Zealand Marketing Association Conference (ANZMAC)
Australia New Zealand Academy of Management (ANZAM)
Association for Consumer Research (ACR)
Business and Economic Research
AIUB Journal of Business and Economics

Business, industry and community links

Leadership Entrepreneurship Ability Development (LEAD)
SII-DUFE dual degree final year student lead industry collaboration
Research in Marketing & Business Research Projects - Accenture, Cisco, Wipro, Dalian Travel and Tourism Bureau, Baidu.com, and IBM – SII, DUFE China.
Research collaboration with Plunket Organisation New Zealand
Joint Efforts and Industry Cooperation, Project Manager- Research & Development, Sustainable Cities Trust, Christchurch
AUT collaborated research project with Trust investments
Country Research Analyst (2006, 2007, 2008)-: Euromonitor International
Research Mentor: Zero-credit Ltd, DERBYSHIRE, UK

In the media

2012
Cash puts brakes on spending: spenders card users not so cautious -Sunday Star Times
Featured Article
Sunday Star Times, New Zealand
Sustainable Spending  
Featured Article
Sustaianble Spending - Zero-credit Ltd, DERBYSHIRE, UK
Want to save money these holidays? Pay with cash
Featured Article
AUT University - News

Research

Research interests

Research projects

Research collaborations

Courses I teach on

Undergraduate

My publications

Highlights

SELECTED ARTICLES

Khan, J., & Rundle‐Thiele, S. (2019). Factors explaining shared clothes consumption in China: Individual benefit or planet concern?. International Journal of Nonprofit and Voluntary Sector Marketing, e1652.

Khan, J., Rivers, G., Gaur, S., Quazi, A., Zuo, Na. and Bhatia, S. (2018). Do fellow-feeling and organisational harmony matter for logistic firms? Asia Pacific Journal of Marketing and Logistics.

Pelet, J. E., Khan, J., & Cowart, K. (2017). Location-Based Services Effect on Online Purchase Intention. Advances in Consumer Research , North American Advances.

Khan, J. (2010). Validation in marketing experiments revisited, Journal of Business Research, 64 (7)

Khan, J., Belk, R. & Craig-Lees, M. (2015). Measuring consume perception of payment mode: scale development and validation. Journal of Economic Psychology

Pelet, J. É., Lecat, B., Khan, J., Rundle-Thiele, S., Lee, L. W., Ellis, D., ... & Katsoni, V. (2017). Don’t believe the hype: a grounded exploratory six country wine purchasing study. Journal of Wine Research, 28(2), 91-104.

Pelet, J. É., Lecat, B., Khan, J., Rundle-Thiele, S., Lee, L. W., Ellis, D., ... & Katsoni, V. (2017). Winery website loyalty: the role of sales promotion and service attributes. International Journal of Wine Business Research, 30(2).

Khan, J., Zuo, N., & Rivers, G. (2017). The effect of country of origin of New Zealand  consumers beer purchasing behaviour . Journal of Management and Entrepreneurship, 19(1), 1-4.

Pelet, J. E., Khan, J., & Cowart, K. (2017, July). Witty Celebrity-Endorsed Ads: Share and Share Alike. Advances in National Brand and Private Label Marketing (p. 75-91). Springer.

Pelet, J. É., & Khan, J. (2017). Conceptualising Mobile Interaction Scale. Advances in Intelligent Systems and Computing, (pp. 189-190). Springer, Cham.

Khan, J. & Gaur, S. (2010). “The moderating role of relationship marketing orientation on market orientation and business performance linkage in service firm context,” AIUB Journal of Business and Economics, Vol, 6 (3).

Khan, J.  & Craig-Lees, M. (2009) ‘Cashless’ transactions: perceptions of money in mobile payments, International Business and Economic Review, Vol. 1 (1).

SELECTED BOOK & BOOK CHAPTERS

Khan, J. (2019). Role of ‘owned’ money and rational spending: a research agenda for economic psychology, Edward Elgar Publishing Ltd.

Khan, J., Rundle-Thiele, S. & Rivers, G. (2018). Insights Into Chinese Diets: A Social Marketing Formative Study, Social Marketing and its Influence on Animal Origin Food Product Consumption. IGI Global.

Khan, J., Pelet, J. É., Rivers, G. J., & Zuo, N. (2017). The Effect of Cultural Values in Mobile Payment Preference. In Mobile Platforms, Design, and Apps for Social Commerce (pp. 248-263). IGI Global.

Pelet, E. J., Khan, J., Papadopoulouc, P. (2014). Determinants of effective learning through social media: an exploratory study, Handbook of Research on Higher Education in the MENA Region: Policy and Practice., IGI Global - book chapter.

Khan, J. (2011) Payment. In Emma Bryn-Jones, Sustainable Spending (pp.08-20). Derbyshire, U.K: Zero-Credit - book chapter.

Khan, J. (2009). “Modes of Harm in Reality Television Programming: Topology of Harmful Images.” VDM Verla ISBN: 978-3-639-21070-5, Germany - book.

SELECTED CONFERENCE ARTICLE (REFEREED)

Khan, J. and Annie Banikema (2019). When Free-games aren’t free: the impact of the flow state on micro-transactions of virtual items in mobile game. Paper accepted at the Australian & New Zealand Marketing Academy Conference (ANZMAC) Victoria University, Wellington, New Zealand.

Khan, J. and Zuo Na (2019) Online Personal Selling and its influence on e-loyalty. Paper accepted at the Australian & New Zealand Marketing Academy Conference (ANZMAC) Victoria University, Wellington, New Zealand.

Khan, J. and Maltezou, V. (2019). The Role of Fellow-Feelings and Organisational Harmony to Organisational Performance: a Comparative Analysis between two National Contexts. paper presented at the the International Conference on Strategic Innovative Marketing and Tourism, Zante, Kefallonia–Ionian islands, Greece.

Khan, J., Rundle-Thiele, S. (2018) Customers’ acceptance of shared clothes in China, Paper accepted at the Australian & New Zealand Marketing Academy Conference (ANZMAC) University of Adelaide, Adelaide, Australia.

Khan, J. and Helmsley-Brown, J. (2018) Student-University satisfaction: a mental accounting perspective, Paper accepted at the Australian & New Zealand Marketing Academy Conference (ANZMAC) University of Adelaide, Adelaide, Australia.

Khan, J., Maltezou, V. & He, Chang (2018). The Role of Destination Brand Image and Revisit Intention on Tourist Spending, paper presented at the the International Conference on Strategic Innovative Marketing and Tourism, University of West Attica, Athens, Greece.

Khan, J., Zuo, Na, & Meng Tao (2018). Online Personal Selling, Need for Touch and e-loyalty, paper presented at the the International Conference on Strategic Innovative Marketing and Tourism, University of West Attica, Athens, Greece.

Kaka, H. A. W., Meng, Tao, & Khan, J. (2018). Social Media Celebrities and Para-social Relationships: The Chinese Context, paper presented at the International Conference on Strategic Innovative Marketing and Tourism, University of West Attica, Athens, Greece

Khan, J., Belk, R. W., Rivers, G. (2018). Role of awareness and ownership of ‘owned’ money on spending, Paper accepted at the Australian & New Zealand Marketing Academy Conference (ANZMAC) University of Adelaide, Adelaide, Australia.

Khan, J. and Belk, R. W. (2018) Need for touch: perceptions of payment mode, ownership and spending, Paper accepted at the Australian & New Zealand Marketing Academy Conference (ANZMAC) University of Adelaide, Adelaide, Australia.

Khan, J. Gaur, S.S., Quazi, A. (2018) Are disposable practices of fast fashion users sustainable? Paper accepted at the Australian & New Zealand Marketing Academy Conference (ANZMAC) University of Adelaide, Adelaide, Australia.

Khan, J., Rundle-Thiele, S. and Rivers, G. (2017) Styles of Beef Consumption in China, Paper presented at the Australian & New Zealand Marketing Academy Conference (ANZMAC) RMIT University, Melbourne, Australia.

Khan, J., Anninou, I. and Rivers, G. (2017) Exploring consumption related mental fatigue, Paper presented at the Australian & New Zealand Marketing Academy Conference (ANZMAC) RMIT University, Melbourne, Australia.

Khan, J., Belk, R.W. and Rivers G. (2017) Do sensory stimuli effect perceptions of owned money? Paper presented at the Australian & New Zealand Marketing Academy Conference (ANZMAC) RMIT University, Melbourne, Australia.

Gumeta, H. and Khan, J. (2017). Where is mobile learning going in China? 11th annual International Technology, Education and Development Conference, Valencia, Spain.

Anninou, I., Khan, J. & Rivers, G. (2017). Contextualising Consumer Confusion in China, British Academy of Management.

Pelet, J. E., Khan, J. & Rundle-Thiele, S. (2016). Enhancing User Generated Content Credibility, Australia and New Zealand Marketing Academy, University of Canterbury.

Khan, J. and Pelet, J.E. (2016) Social and cognitive influences on m-learning, Learning Teaching for Education in Cloud (LTEC), Germany.

Massarini, M., Pelet, E., Rubens, P and Khan, J. (2016) Fashion Branding: Assessing the Role of the Educational Environment, The Mystique of Luxury Brands Conference.

Khan, J and Anninou, I. (2016) Towards a scale for consumer confusion: establishing content and face validity, Colloquium on European Research in Retailing.

Pelet, J. É., Lecat, B., Khan, J., Lee, L. W., Vigar-Ellis, D., Wolf, M. M., ... & Wegmann, A. L. (2016, February). Wine and website loyalty: A model of sales promotion and service attributes. In 9th Academy of Wine Business Research Conference (p. 251).

Pelet, J.E., Lecat, B., Khan, J., Lee, L. W., Vigar-Ellis, D., MC Gary-Wolf, M., Rundle-Thiele, S., Kavoura, N., Katsoni, V., Wegmann, A.L. (January-2016). Wine and website loyalty: a model of sales promotion and service attributes, 9th Academy Wine Business Research (AWBR) Conference, Adelaide, Australia.

Khan, J., Belk, R., Rivers, G. (2015). Role of Psychological Ownership and Awareness in Payment mode effect on Spending. Paper presented at the Australian & New Zealand Marketing Academy Conference (ANZMAC) University of New South Wales, Sydney, Australia, December 2015.

Khan, J., Belk, R. W. & Rivers, G. (2015). Role of Psychological Ownership and Awareness in Payment mode effect on Spending. Paper presented at the Australian & New Zealand Marketing Academy Conference (ANZMAC) University of New South Wales, Sydney, Australia, December 2015.

Khan, J. & Belk, R. (2014). Psychological Ownership and Payment Modes: the Case for "Owned" Money. Paper presented at the Australian & New Zealand Marketing Academy Conference (ANZMAC) Griffith University, Brisbane, Australia, December 2014.

Khan, J. & Belk, R. (2014). Conceptualisation of Perceptions of Payment Mode. Paper presented at the Australian & New Zealand Marketing Academy Conference (ANZMAC) Griffith University, Brisbane, Australia, December 2014.

Pelet, J.-E., Khan, J., Papadopoulou, P. and Bernardin, E. (2014). Determinants of effective learning through social media: an exploratory study. In the Proceedings of the 2e Colloque International sur les TIC en éducation : bilan, enjeux actuels et perspectives futures, May 1-2, Montreal, Canada.

Pelet, J.E., Lecat, B., Khan, J., Lee, L. W., Vigar-Ellis, D., MC Gary-Wolf, M., Rundle-Thiele, S., Kavoura, N., Katsoni, V., Wegmann, A.L. (2014) Influences of M-commerce and Social Media on Wine Purchases: A Multi-Cultural Study, Association of Wine and Business Research (Geisenheim, Germany).

Pelet, J.E., Lecat, B., Khan, J., Lee, L. W., Vigar-Ellis, D., MC Gary-Wolf, M., Rundle-Thiele, S., Kavoura, N., Katsoni, V., Wegmann, A.L. (2014) Attitudes towards m-wine purchasing A cross-country Study, Vineyard Data Quantification Society, XXI (OENOMETRIE LYON).

Khan, J. & Belk, R. W. (2013) Cognitive and Emotional Associations with Payment Mode. Paper accepted at the Australian & New Zealand Marketing Academy Conference (ANZMAC) University of Auckland, New Zealand. November –December. 2013.

Pelet, J., Khan, J., & Papadopoulou, P. (2013). Towards a scale for perceptions of mobile interaction: Establishing content and face validity. In Belk, R. W. (Ed.), Proceedings of the 2013 2nd International Conference on Strategic Innovative Marketing, IC-SIM. Prague, Czech Republic.

Khan, J., Gaur, S., Quazi, A. & Bhatia, S. D. (2012) Market orientation and performance in logistics service provider firms. Paper presented at the Australian &

New Zealand Marketing Academy Conference (ANZMAC) Ehrenberg-Bass Institute, University of South Australia, November –December. 2012.

Khan, J., Belk, R. W., Marshall, R. & Craig-Lees, M (2012) Cash and Cards: Perceptions of Payment Mode. Paper presented at the Australian & New Zealand Marketing Academy Conference (ANZMAC) the Ehrenberg-Bass Institute, University of South Australia, November –December. 2012.

Khan, J. & Craig-Lees, M. (2011) Perceptions of Payment Systems (PPS SCALE): Development and Validation “Presented at Asia-Pacific Conference of Association for Consumer Research Conference held in Beijing, China, 18th- 22nd June.

Khan, J. & Craig-Lees, M. (2010, 21st-23rd January) Mobile Payments: present and future. Paper accepted at 9th International Conference Marketing Trends, Paris-Venice 2010.

Khan, J. & Craig-Lees, M. (2009) "Mobile payments": their effect on purchase behaviour. Paper presented at the Australian & New Zealand Marketing Academy Conference (ANZMAC) to be held in Melbourne, Victoria, 30 November -2nd December.

Khan, J. & Gaur, S. (2009) the moderating role of relationship marketing orientation (RMO) on market orientation (MO) and business performance linkage in service firm context. Paper accepted at 3rd Asia Pacific Marketing Conference (APMC) to be held in Sarawak, Malaysia, 9-11 December 2009.

Khan, J. (2008, 20th October). Cashless Society. Paper presented at the 12th Annual Waikato Management School Student Research Conference Hamilton.

Khan, J. (2008). The Impact of Cashless Society on Consumption Behaviour. Paper presented at the 2008 Postgraduate Symposium: 'Research in progress: where to from here?' AUT University.

Khan, J. (2008, 1st-3rd December) Cashless transactions: their effect on purchase behaviour Paper presented at the Australian & New Zealand Marketing Academy Conference 2008 Sydney.

Khan, J. & Dressler, H. (2006) A content analysis of “Reality TV Programming”. Presented at INFORMS Marketing Science conference, Pittsburgh, USA, June 8-12.

Khan, J. & Dressler, H. (2006). Exploring attractions and ethics of Reality TV Programming. Presented at Australasian Business & Behavioural Sciences Association Conference, Adelaide, South Australia, Australia, Sep 29-Oct 1.

Khan, J., & Dressler-Hawke, E. (2005). Modes of harm in reality television programming, Unpublished Empirical Research. Department of Marketing, Massey University, Palmerston North, New Zealand