Research themes

Our research themes provide focus to a variety of topics and align them to have both local and international vision.

Key themes

Our research is multidisciplinary and covers a wide range of topics. We work on challenging areas in close collaboration with colleagues across the University and relevant industries.

Business transformation
  • Business analytics, business optimisation and economics
  • Data-driven management
  • Operations, logistics and business process management
  • Lean thinking and agile manufacturing
Digital economy
  • Digital transformation
  • Personal data economy
  • Digital platforms and ecosystems
  • Open data and big data
Finance and accounting
  • International expansion
  • Empirical behavioural finance
  • Risk taking by financial institutions
  • Bank market power and firm performance
Marketing and retail management
  • Retail marketing and distribution management
  • Service marketing and management
  • Consumer and shopper behaviour
People and organisations
  • Leadership and team processes
  • Organisational and human resource management assessment
  • Quality of working life
Strategy and entrepreneurship
  • Mobile working and new working practices
  • Wellbeing and the work-life interface
  • Social enterprise
  • Business incubation

Centres

Find out more about the centres that conduct research in our multidisciplinary themes.

Contact us

Find us

Address
Surrey Business School
Rik Medlik Building
University of Surrey
Guildford
Surrey
GU2 7XH