Dr Vlatka Skokic

Visiting Fellow
+44 (0)1483 689758
19 MS 02



Vlatka gained her Masters in Economics at the Faculty of Economics, Croatia. She completed her Doctorate at Strathclyde University (Glasgow) in July 2010. Her dissertation focuses on entrepreneurship within transition economies. In July 2009, Vlatka was awarded the Institute of Travel and Tourism (ITT) award for the PhD research student of the year.

Prior joining the Surrey Business School, she spent five years as a Teaching and Research Assistant at the Faculty of Economics, Croatia. She has also taught on a number of courses at Strathclyde University.

Research interests

Entrepreneurial strategiesManagement of small firmsEntrepreneurial networksTechnology entrepreneurshipEntrepreneurship theory developmentTourism entrepreneurshipTransition economiesTransnational educationCurriculum development


Undergraduate Level:

  • Entrepreneurship in the Hospitality and Tourism Industry
  • Professional Development in Practice

Postgraduate Level:

  • Research Methods

Departmental duties

Student Prizes and Competitions Coordinator

Academic advisor for Hospitality Entrepreneurs Society

Supervisor for PhD students

Supervisor for Masters Dissertations

Professional Training Year Tutor

Programme Director, International Hospitality and Tourism Management (2010-2013)


2009 - Institute of Travel and Tourism

2010 - Institute for Small Business and Entrepreneurship

2013 - Higher Education Academy

2015 - British Academy of Management


ITT (Institute of Travel and Tourism) PhD Student of the year, 2009

PhD Supervision

Current Students

Philip Murray: 'Performance Measurement and Management in the Irish Hotel Industry'

PhD Completions

2015 Sainatee Chernbumroong: 'An Investigation of Entrepreneurial Motivation and its Link to Business Growth: Boutique Hotels in Northern Thailand'


Journal Articles

Skokic, V. and Morrison, A. (2011) Conceptions of tourism lifestyle entrepreneurship: Transition economy context. Tourism Planning and Development, 8(2), 157-169.

Conference papers

Skokic, V., Morrison, A. (2010) Small hotel networks as culturally embedded phenomena. 28th EuroCHRIE Annual Research Conference, Amsterdam, 25-28 October, 2010.

Skokic, V., Morrison, A. (2010) Tourism and hospitality entrepreneurship, social setting and research methodology: moving 'into the beyond'. 19th CHME Annual Research Conference, Surrey, 5-7 May, 2010.

Skokic, V., Morrison, A. (2010) Understanding the lifestyle concept from a different perspective: transition economy context. 'Tourism Entrepreneurship Conference', Wilfrid Laurier University, Canada, 26-27 April, 2010.

Skokic, V., Morrison, A., Lynch, P. (2009) Research Critically: Tourism Entrepreneurship in Croatia. 3rd International Conference 'Critical Turn in Tourism Studies: Connecting Academies of Hope: Critical Actions and Creative Vistas', Zadar, 21-24 June, 2009

Kruzic, D., Skokic, V. (2008) Innovative Business Model in Croatian Tourism Industry: Public-Private Partnership Evidence. 4th International Conference 'An Enterprise Odyssey: Tourism - Governance and Entrepreneurship', Cavtat, 11-14 June, 2008