International Marketing Management MSc

Why choose this course?

This programme run by the Department of Marketing and Retail Management combines marketing modules with a global focus and an analytical approach, and benefits from a long tradition of research and teaching in marketing and retail at Surrey Business School.

We will encourage you to be entrepreneurial and innovative, with opportunities to engage with real-world business problems throughout your studies. 

What you will study

Cultural and national differences pose various problems for organisations who market their products and services around the world. Our MSc International Marketing Management programme will provide you with a comprehensive framework for understanding the theories, concepts, applications and unique challenges of marketing in a fast changing international and global context.

The programme will develop your appreciation of strategies and tactics for international markets, along with their implications, and build your understanding of marketing management for multinational and global organisations. 

Course facts

Qualification Study mode Course length Start date
MSc Full-time 12 months Oct 2018
Stag Hill

Professional recognition

Association to Advance Collegiate Schools of Business (AACSB)
Accredited by the Association to Advance Collegiate Schools of Business (AACSB).

Chartered Institute of Marketing (CIM)
Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.

Global opportunities

There may be opportunities to acquire valuable European experience by working or conducting research abroad during your degree or shortly afterwards. It is possible to do this in the summer period with an Erasmus+ grant working on your dissertation or as a recent graduate. In order to qualify your Erasmus+ traineeship must be a minimum of two months.

Graduate prospects

Our marketing graduates who enrol with the Chartered Institute of Marketing (CIM) as an Affiliate can study CIM qualifications without having to complete all of the modules. For most qualifications, students will only need to take two assessments instead of the usual three and therefore, students will add an individual award to supplement their degree. There is a fee to join CIM.

Programme leader

GILLANI A Dr (SBS)

Our students

  • Mojdeh Mehrganrad, PhD Management and Business

    "Studying for a PhD has been a life-changing experience. I have developed as an independent researcher and learned a lot about life in general."

    Read more

  • Diyah Widyaningrum, MSc Human Resource Management

    "I like how interactive and engaging the lecturers are when they teach. They interact based on slides, but what I like is that the lecturers are not just reading from slides; the lectures are engaging and helpful."

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Our graduates

  • Obiefule Iroabueke, MSc International Financial Management

    "Diligence, hard work, reliability and attention to detail, as well as being innovative and a team player, are skills that makes every graduate an asset to any employer."

    Read more

  • Harriet Swale, MSc Human Resource Management

    "I would highly recommend studying here. The University has a great reputation, it has fantastic campus facilities and teaching staff, and Guildford is a great place to live."

    Read more

Discover

The structure of our programmes follows clear educational aims that are tailored to each programme. These are all outlined in the programme specifications which include further details such as the learning outcomes.

Modules listed are indicative, reflecting the information available at the time of publication. Please note that modules may be subject to teaching availability and/or student demand.

Timetable

Timetables are normally available one month before the start of the semester. Please note that while we make every effort to ensure that timetables are as student-friendly as possible, scheduled teaching can take place on any day of the week (Monday–Friday). Wednesday afternoons are normally reserved for sports and cultural activities. Part-time classes are normally scheduled on one or two days per week, details of which can be obtained from the course administrators.

Policies and regulations

Please refer to our academic regulations and student policies and regulations. These may be amended from time to time.

Learning and disability support

We have two services, the Student Personal Learning and Study Hub (SPLASH) and Additional Learning Support (ALS) which can help develop your learning.

Student Personal Learning and Study Hub

SPLASH is a learning space in the Library where our learning development team is based. It comprises dedicated Student Learning Advisers and Information Skills Librarians who can assist you in developing your academic and research skills, including writing, presenting, revision and critical thinking.

Find out more about the study support available.

Additional Learning Support

ALS is the University’s disability and neurodiversity service which supports students with disabilities, long-term health conditions, specific learning differences (for example: dyslexia and dyspraxia) and other neurodiverse conditions (for example: autism spectrum and attention deficit disorder).

Students are encouraged to disclose their condition and register with the service so that they can be appropriately supported during their studies.

The ALS team can arrange exam and learning support adjustments, give advice on applications for Disabled Students' Allowance and screen students for dyslexia and dyspraxia. Regular study skills and mentoring support is also provided to students where appropriate.

See the Additional Learning Support website for more information.

Entry requirements

Applicants should normally hold a Bachelors degree (2:2 or above) or an equivalent qualification from a recognised British or overseas university in a suitable subject area i.e. Business Management/Administration Marketing, Media Studies/Communication. Psychology, Sociology, Economics or Statistics. 

Higher level professional qualifications may also be accepted.

Each applicant is assessed on their own merit.

View entry requirements by country

English language requirements

IELTS Academic:  6.5 overall, 6.0 in each component (or equivalent).

We offer intensive English language pre-sessional courses, designed to take you to the level of English ability and skill required for your studies here.

Recognition of prior learning

The University of Surrey recognises that many students enter their higher education course with valuable knowledge and skills developed through a range of professional, vocational and community contexts. If this applies to you, a process called recognition of prior learning (RPL) may allow you to enter your course at a point appropriate to your previous learning and experience, or to join the start of a course without the formal entry requirements. This means that you may be exempt from certain elements of study in the course for which you have applied and be awarded credit based on your previous qualifications/experience. There are restrictions on RPL for some courses and fees may be payable for certain claims. 

Please see the Code of practice for recognition of prior learning and prior credit: taught programmes (PDF) for further information. Please email Admissions with any queries.

Fees

Study mode Start date UK/EU fees Overseas fees
Full-time Oct 2018 £12,000 £20,500

Please note these fees are for the academic year 2018-19 only. Annual fees will rise by four per cent (rounded up to the nearest £100) for each year of study.

View the list of fees for all postgraduate taught programmes.

Funding

Discounts for Surrey graduates

Thinking of continuing your education at Surrey? As an alumnus of Surrey you may be eligible for a ten per cent discount on our taught masters programme fees.

For more details

Loans, scholarships and financial support

There are many streams of funding for postgraduate students including awards, scholarships and loans.

For more details

Admission information

Our postgraduate admissions policy provides the basis for admissions practice across the University and gives a framework for how we encourage, consider applications and admit students. You can also read our postgraduate applicant guidance.

Contact us

Admissions enquiries

+44 (0)1483 682 222

admissions@surrey.ac.uk

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