
Sarah Gray
About
My research project
Reducing the throughput of clothing: Are some approaches more environmentally beneficial than others?Fast fashion, in which styles change frequently, has become popular during the last decade. Combined with low prices, this drives high levels of the throughput of clothing. This raises questions about the sustainability of the fashion industry.
Much of the environmental impact of clothing arises during production of new garments, and therefore various ways of reducing throughput are being tried out, such as clothing hire and second-hand sales outlets. However, while in use, environmental impacts also arise. For example, clothing-hire schemes involve washing/dry-cleaning garments between users, as well as transportation. However, little is known about such impacts. This may well mean that such schemes may be, overall, more environmentally damaging than alternatives.
This project will assess the environmental benefits/dis-benefits of various approaches to reducing the throughput of new clothing, to make recommendations to increase the environmental sustainability of the clothing sector.
Supervisors
Fast fashion, in which styles change frequently, has become popular during the last decade. Combined with low prices, this drives high levels of the throughput of clothing. This raises questions about the sustainability of the fashion industry.
Much of the environmental impact of clothing arises during production of new garments, and therefore various ways of reducing throughput are being tried out, such as clothing hire and second-hand sales outlets. However, while in use, environmental impacts also arise. For example, clothing-hire schemes involve washing/dry-cleaning garments between users, as well as transportation. However, little is known about such impacts. This may well mean that such schemes may be, overall, more environmentally damaging than alternatives.
This project will assess the environmental benefits/dis-benefits of various approaches to reducing the throughput of new clothing, to make recommendations to increase the environmental sustainability of the clothing sector.
Business, industry and community links
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Business models providing used clothing to consumers have the potential to increase the use of each garment and thereby reduce pressure on raw materials and primary production. This research used in-depth interviews complemented by a literature review to improve the understanding of the business models and the ways in which they can impact the environment. In total, the interviews were carried out with seven business owners and six experts in clothing sustainability, product lifespan extension, and circular business models. Examples of business models of interest include businesses selling secondhand clothes and businesses renting clothes to customers. A typology of business models is used to understand how each model impacts the environment and to highlight the factors that contribute most to the impacts that need to be managed. Business models vary in how they impact the environment, through differences in the way they manage transport, storage, and cleaning. Business models also vary in how successfully they reduce the environmental impacts from the production of new garments by increasing the number of times different wearers wear a garment and reducing the need to buy new garments. This effect is referred to as displacement, and the displacement rate provides an indication of the efficiency of reuse models in reducing total volumes of throughput. Indeed, some new business models may not have reduced throughput as a goal at all, and appraisal of this is crucial to understanding the environmental impacts of the various models.