This course, run by the Department of Marketing and Retail Management, will give you the knowledge and skills you need for different specialist marketing careers, enabling you to be competitive in an increasingly global, dynamic marketplace.
Our MSc Marketing Management has an entrepreneurial, digital and analytical focus, which will give you an interdisciplinary and real-world experience of digital and entrepreneurial marketing. You’ll also benefit from our distinctive digital marketing and social media training, which will develop your understanding of the digital marketing world – a vital skill for a modern marketing professional.
Our MSc Marketing Management programme takes an analytical approach, informed by Surrey Business School’s emphasis on innovation and leadership. You’ll learn by doing, and develop the attributes, ways of thinking and behaviour of a contemporary marketer.
You’ll gain subject-specific knowledge and management skills that you need to be effective in today’s challenging business world, including marketing plans, strategies, processes and techniques, and communication and customer-facing functions. You’ll also study a range of core concepts from other management disciplines including innovation management. This course also has a particular focus on how these areas relate in the interdisciplinary and real-world environment of digital and entrepreneurial marketing.
You’ll have the option to choose from a variety of elective modules, with topics ranging from consumer behaviour to an introduction to marketing analytics.
By the end of this course, you’ll have gained the subject-specific knowledge and management skills you need to be effective in today’s business world.
|Qualification||Study mode||Course length||Start date|
|MSc||Full-time||12 months||Oct 2018|
Association to Advance Collegiate Schools of Business (AACSB)
Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
Chartered Institute of Marketing (CIM)
Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
There may be opportunities to acquire valuable European experience by working or conducting research abroad during your degree or shortly afterwards. It is possible to do this in the summer period with an Erasmus+ grant working on your dissertation or as a recent graduate. In order to qualify your Erasmus+ traineeship must be a minimum of two months.
Our marketing graduates who enrol with the Chartered Institute of Marketing (CIM) as an Affiliate can study CIM qualifications without having to complete all of the modules. For most qualifications, students will only need to take two assessments instead of the usual three and therefore, students will add an individual award to supplement their degree. There is a fee to join CIM.