Marketing Management MSc

Why choose this course

"This course, run by the Department of Marketing and Retail Management, will give you the knowledge and skills you need for different specialist marketing careers, enabling you to be competitive in an increasingly global, dynamic marketplace.

Our MSc Marketing Management has an entrepreneurial, digital and analytical focus, which will give you an interdisciplinary and real-world experience of digital and entrepreneurial marketing. You’ll also benefit from our distinctive digital marketing and social media training, which will develop your understanding of the digital marketing world – a vital skill for a modern marketing professional."

Georgia Stavraki

 

 

 

Dr Georgia Stavraki
Programme Leader

Want to ask me a question about this course? See my contact details.

What you will study

Our MSc Marketing Management programme takes an analytical approach, informed by Surrey Business School’s emphasis on innovation and leadership. You’ll learn by doing, and develop the attributes, ways of thinking and behaviour of a contemporary marketer.

You’ll gain subject-specific knowledge and management skills that you need to be effective in today’s challenging business world, including marketing plans, strategies, processes and techniques, and communication and customer-facing functions. You’ll also study a range of core concepts from other management disciplines including innovation management. This course also has a particular focus on how these areas relate in the interdisciplinary and real-world environment of digital and entrepreneurial marketing.

You’ll have the option to choose from a variety of elective modules, with topics ranging from consumer behaviour to an introduction to marketing analytics.

This course includes a placement module as a final project, where you’ll take what you’ve learnt and apply it in a relevant organisation. This course lets you tailor your degree to fit your personal career aspirations. You can also take advantage of our optional placement pathway, which lets you further enhance your professional and practical skills.

By the end of this course, you’ll have gained the subject-specific knowledge and management skills you need to be effective in today’s business world.

Course facts

Qualification Study mode Course length Placement Start date
MSc Full-time 12 months October 2018
MSc Full-time (with placement) 15 months October 2018
MSc Part-time 24 months October 2018

Professional recognition

Association to Advance Collegiate Schools of Business (AACSB)
Accredited by the Association to Advance Collegiate Schools of Business (AACSB).

Chartered Institute of Marketing (CIM)
Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.

Study and work abroad

There may be opportunities to acquire valuable European experience by working or conducting research abroad during your degree or shortly afterwards. It is possible to do this in the summer period with an Erasmus+ grant working on your dissertation or as a recent graduate. In order to qualify your Erasmus+ traineeship must be a minimum of two months.

Placements

Students are generally not placed by the University, however they are given thorough support and guidance alongside access to a vacancy portal representing thousands of placement opportunities each year. If you do not secure a placement you will be eligible to transfer to the 12 month programme with the same title.

Graduate prospects

Our marketing graduates who enrol with the Chartered Institute of Marketing (CIM) as an Affiliate can study CIM qualifications without having to complete all of the modules. For most qualifications, students will only need to take two assessments instead of the usual three and therefore, students will add an individual award to supplement their degree. There is a fee to join CIM.

Programme leader

STAVRAKI G Dr (SBS)

Terms and conditions

When you accept an offer of a place at the University of Surrey, you are agreeing to comply with our policies and regulations, and our terms and conditions. These terms and conditions are provided in two stages: first when we make an offer and second when students who have accepted their offers register to study at the University. View our offer terms and conditions and our generic registration terms and conditions as a guide as to what to expect.
 
Please note: our offer terms and conditions will be available in the September of the calendar year prior to the year in which you begin your studies. Our registration terms and conditions will vary to take into account specifics of your course.

Disclaimer

This online prospectus has been prepared and published in advance of the academic year to which it applies. The University of Surrey has used its reasonable efforts to ensure that the information is accurate at the time of publishing, but changes (for example to course content or additional costs) may occur given the interval between publishing and commencement of the course. It is therefore very important to check this website for any updates before you apply for a course with us. Read more.

The structure of our programmes follows clear educational aims that are tailored to each programme. These are all outlined in the programme specifications which include further details such as the learning outcomes.

Modules

Modules listed are indicative, reflecting the information available at the time of publication. Please note that modules may be subject to teaching availability and/or student demand.

Year 1 (full-time)

Optional modules for Year 1 (full-time) - FHEQ Level 7

Students choose 2 out of 6 optional modules
Students on the placement pathway must undertake the 60 credit placement module. Students NOT on the placement pathway must undertake the 60 credit dissertation module.

Timetable

Timetables are normally available one month before the start of the semester. Please note that while we make every effort to ensure that timetables are as student-friendly as possible, scheduled teaching can take place on any day of the week (Monday–Friday). Wednesday afternoons are normally reserved for sports and cultural activities. Part-time classes are normally scheduled on one or two days per week, details of which can be obtained from the course administrators. View our Timetabling Policy (PDF).

Learning and disability

We have two services, the Student Personal Learning and Study Hub (SPLASH) and Additional Learning Support (ALS) which can help develop your learning.

Student Personal Learning and Study Hub

SPLASH is a learning space in the Library where our learning development team is based. It comprises dedicated Student Learning Advisers and Information Skills Librarians who can help you develop your academic and research skills, including writing, presenting, revision and critical thinking.

Find out more about the study support available.

Additional Learning Support

ALS is the University’s disability and neurodiversity service which supports students with disabilities, long-term health conditions, specific learning differences (for example: dyslexia and dyspraxia) and other neurodiverse conditions (for example: autism spectrum and attention deficit disorder).

If you have a disability, we encourage you to disclose your condition and register with the service so you can be appropriately supported during your studies.

The ALS team can arrange exam and learning support adjustments, give advice on applications for the Disabled Students' Allowance and screen students for dyslexia and dyspraxia. Regular study skills and mentoring support is also available.

See the Additional Learning Support website for more information.

Entry requirements

Applicants should normally hold a minimum 2:1 bachelors degree or an equivalent qualification from a recognised British or overseas university.

Higher level professional qualifications may also be accepted.

Each applicant is assessed on their own merit.

View entry requirements by country

English language requirements

IELTS Academic: 6.5 overall, 6.0 in each component (or equivalent).

View the other English language qualifications that we accept.

If you do not currently meet the level required for your programme, we offer intensive pre-sessional English language courses, designed to take you to the level of English ability and skill required for your studies here. The University of Surrey is also an IELTS test centre.

Credit transfer

The University of Surrey recognises that many students enter their higher education course with valuable knowledge and skills developed through a range of professional, vocational and community contexts. If this applies to you, a process called recognition of prior learning (RPL) may allow you to enter your course at a point appropriate to your previous learning and experience, or to join the start of a course without the formal entry requirements. This means that you may be exempt from certain elements of study in the course for which you have applied and be awarded credit based on your previous qualifications/experience. There are restrictions on RPL for some courses and fees may be payable for certain claims. 

Please see the Code of practice for recognition of prior learning and prior credit: taught programmes (PDF) for further information. Please email Admissions with any queries.

Fees

Study mode Start date Placement UK/EU fees Overseas fees
Full-time October 2018 £12,000 £20,500
Full-time (with placement) October 2018 £12,000 £20,500
Part-time October 2018 £6,000 £10,300

Please note:

  • These fees apply to students commencing study in the academic year 2018-19 only. Fees for new starters are reviewed annually.
  • If you are on a two-year full-time Euromasters or MFA programme, or a two-year part-time masters programme (excluding modular/self-paced/distance learning), the annual fee is payable in Year 1 and Year 2 of the programme.

View the list of fees for all postgraduate taught programmes.

Admission information

Our postgraduate admissions policy provides the basis for admissions practice across the University and gives a framework for how we encourage, consider applications and admit students. You can also read our postgraduate applicant guidance.

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