Strategic Marketing MSc
Why choose this course
Creative, client-facing, analytical, practical or more. Whatever marketing specialism you aspire to, our MSc Strategic Marketing can help you get there.
You’ll benefit from an entrepreneurial, digital and analytical focus that embraces the essential, interdisciplinary aspects of modern marketing. We’ll also expose you to hands-on practical marketing experience.
A distinctive feature of our course is its focus on digital marketing and social media.
Understanding digital is vital for modern marketing, and we will provide you with the knowledge you need to become a valuable asset to future employers.
What you will study
Driven by Surrey Business School’s emphasis on innovation and leadership, you’ll benefit from our in-depth and hands-on approach to teaching. Bringing out your creativity and problem-solving abilities, we’ll make sure you develop the skills and attributes of a successful, contemporary marketer.
Modern business is challenging – that’s why our course provides you with the subject-specific knowledge and management skills you need to be effective. We’ll teach you the ‘ins’ and ‘outs’ of marketing plans in addition to the strategies, processes and techniques involved. In addition, you can expect to learn about communication and customer-facing functions.
You’ll study a range of core concepts from other management disciplines including innovation management. There is also the option to choose from a variety of interesting modules, covering consumer behaviour, marketing analytics and more. You can tailor our course to suit your career aspirations. There is also a valuable placement module as a final project.
|Qualification||Study mode||Course length||Placement||Start date|
|MSc||Full-time||12 months||October 2019|
|MSc||Part-time||24 months||October 2019|
|MSc||Full-time (with placement)||15 months||October 2019|
Association to Advance Collegiate Schools of Business (AACSB)
Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
Chartered Institute of Marketing (CIM)
Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Study and work abroad
There may be opportunities to acquire valuable European experience by working or conducting research abroad during your degree or shortly afterwards. It is possible to do this in the summer period with an Erasmus+ grant working on your dissertation or as a recent graduate. In order to qualify your Erasmus+ traineeship must be a minimum of two months.
This programme offers an optional three-month placement route, where you can apply what you've learnt in a relevant organisation, subject to securing a placement. If you choose this option, we will help you to maximise the chances of securing a placement"
If you want to do a placement, generally you will not be placed by us. However, Surrey can still give you thorough support alongside access to a vacancy portal representing thousands of placement opportunities each year. If you do not secure a placement, you will be eligible to transfer to the 12-month course with the same title.
If you want to enrol with the Chartered Institute of Marketing as an affiliate, you can
study CIM qualifications without having to complete all of the modules. For most qualifications, you will only need to take two assessments instead of the usual three. Therefore, you will add an individual award to supplement your degree.
There is a fee to join CIM.
STAVRAKI G Dr (SBS)
Terms and conditions
When you accept an offer of a place at the University of Surrey, you are agreeing to comply with our policies and regulations, and our terms and conditions. These terms and conditions are provided in two stages: first when we make an offer and second when students who have accepted their offers register to study at the University. View our offer terms and conditions and our generic registration terms and conditions as a guide as to what to expect.
Please note: our offer terms and conditions will be available in the September of the calendar year prior to the year in which you begin your studies. Our registration terms and conditions will vary to take into account specifics of your course.
This online prospectus has been prepared and published in advance of the academic year to which it applies. The University of Surrey has used its reasonable efforts to ensure that the information is accurate at the time of publishing, but changes (for example to course content or additional costs) may occur given the interval between publishing and commencement of the course. It is therefore very important to check this website for any updates before you apply for a course with us. Read more.
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"I think one of the best thing about my course was the structure. I enjoyed the combination of courses related to marketing and general business courses like accounting and entrepreneurship."
"I would say that one of the best things in my course were the outstanding lecturers, how they were all great at teaching and delivering their modules and how extremely supportive they were throughout the whole course."
Academic year structure
You will study our course for two semesters that both include four compulsory modules in semester 1 (October to January) and two compulsory and two optional modules in Semester 2 (February to June). There is also a dissertation or placement which takes place between June and September.
The structure of our programmes follows clear educational aims that are tailored to each programme. These are all outlined in the programme specifications which include further details such as the learning outcomes.
Modules listed are indicative, reflecting the information available at the time of publication. Please note that modules may be subject to teaching availability and/or student demand.
Year 1 (full-time)
Optional modules for Year 1 (full-time) - FHEQ Level 7
Students choose 2 out of 5 optional modules
Students on the placement pathway must undertake the 60 credit placement module. Students NOT on the placement pathway must undertake the 60 credit dissertation module.
Year 1 (part-time)
Year 2 (part-time)
Optional modules for Year 2 (part-time) - FHEQ Level 7
Students choose 2 out of 5 optional modules
Timetables are normally available one month before the start of the semester. Please note that while we make every effort to ensure that timetables are as student-friendly as possible, scheduled teaching can take place on any day of the week (Monday–Friday). Wednesday afternoons are normally reserved for sports and cultural activities. Part-time classes are normally scheduled on one or two days per week, details of which can be obtained from the course administrators. View our Timetabling Policy (PDF).
Learning and disability
We have two services, Academic Skills and Development and Additional Learning Support (ALS) which can help develop your learning.
Academic Skills and Development
Academic Skills and Development is a learning space in the Library where our learning development team is based. It comprises dedicated Student Learning Advisers and Information Skills Librarians who can help you develop your academic and research skills, including writing, presenting, revision and critical thinking.
Find out more about the study support available.
Additional Learning Support
Additional Learning Support (ALS) is the University of Surrey’s disability and neurodiversity service. The ALS team supports students with disabilities, long-term health conditions, specific learning differences (such as dyslexia and dyspraxia) and other neurodiverse conditions (including autism spectrum and attention deficit disorder).
If you tell us about any conditions and register with us, we can give you appropriate support during your studies.
We can arrange exam and learning support adjustments, give advice on applications for the Disabled Students' Allowance, and test you for dyslexia and dyspraxia. We can also offer regular study skills and mentoring support.
See the Additional Learning Support website for more information.
A minimum of a 2:2 UK honours degree, or a recognised equivalent international qualification.
View entry requirements by country
English language requirements
IELTS Academic: 6.5 overall with 6.0 in each element.
View the other English language qualifications that we accept.
If you do not currently meet the level required for your programme, we offer intensive pre-sessional English language courses, designed to take you to the level of English ability and skill required for your studies here. The University of Surrey is also an IELTS test centre.
The University of Surrey recognises that many students enter their higher education course with valuable knowledge and skills developed through a range of professional, vocational and community contexts. If this applies to you, a process called recognition of prior learning (RPL) may allow you to enter your course at a point appropriate to your previous learning and experience, or to join the start of a course without the formal entry requirements. This means that you may be exempt from certain elements of study in the course for which you have applied and be awarded credit based on your previous qualifications/experience. There are restrictions on RPL for some courses and fees may be payable for certain claims.
Please see the Code of practice for recognition of prior learning and prior credit: taught programmes (PDF) for further information. Please email Admissions with any queries.
|Study mode||Start date||Placement||UK/EU fees||Overseas fees|
|Full-time (with placement)||October 2019||£13,000||£20,500|
- These fees apply to students commencing study in the academic year 2019-20 only. Fees for new starters are reviewed annually.
- If you are on a two-year full-time Euromasters or MFA programme, or a two-year or three-year part-time masters programme (excluding modular/self-paced/distance learning), the annual fee is payable in Year 1 and Year 2 of the programme.
Scholarships and bursaries
Surrey International Scholarship for Excellence 2019 entry
Find out more