Strategic Marketing MSc
Why choose this course
Creative, client-facing, analytical, practical or more: whatever marketing specialism you aspire to, our MSc Strategic Marketing can help you get there.
This course has a strategic, digital and analytical focus, combining subject-specific marketing knowledge and digital marketing skills with hands-on, practical marketing experience.
This course is distinctive in its focus on digital marketing and social media, which will give you advanced understanding of contemporary marketing principles. Understanding digital is vital for marketing in a data-driven world, and this course will give you the knowledge and skills you need to be an asset for future employers.
Dr Georgia Stavraki
Want to ask me a question about this course? See my contact details.
What you will study
At Surrey Business School, we emphasise innovation and leadership, and provide an in-depth and hands-on approach to teaching. We’ll bring out your creativity and problem-solving abilities and develop your skills as a successful, contemporary marketer.
We’ll teach you the ‘ins’ and ‘outs’ of marketing strategies, processes and techniques. You’ll also learn about communication and customer-facing functions.
You’ll study a range of core concepts from other management disciplines including innovation management. You can tailor our course to suit your career aspirations by choosing from a variety of interesting modules, covering global strategy, marketing analytics and more. You’ll also have the chance to complete a valuable placement or dissertation module as a final project.
MSc - Association to Advance Collegiate Schools of Business (AACSB)
Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
MSc - Chartered Institute of Marketing (CIM)
Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Study and work abroad
There may be opportunities to acquire valuable European experience by working or conducting research abroad during your degree or shortly afterwards. It is possible to do this in the summer period with an Erasmus+ grant working on your dissertation or as a recent graduate. In order to qualify your Erasmus+ traineeship must be a minimum of two months.
As part of this course you’ll have the opportunity to complete a Professional Training placement, where you can apply what you’ve learnt in a relevant organisation and gain practical experience for your CV.
We provide support and guidance to help you secure a placement alongside access to vacancy portals, which include thousands of placement opportunities every year and let you discover companies we’re connected with. We can also vet and support you for a placement at a new company that you approach. We don’t usually place students directly.
If you choose not to complete a placement, or do not secure a placement, you’ll complete nine months of teaching and then spend three months working on a dissertation. This means you’ll complete this course in 12 months.
If you choose and secure a placement, you’ll complete nine months of teaching and then spend six months working on placement. This means you’ll complete the course in 15 months instead of 12.
If you want to enrol with the Chartered Institute of Marketing as an affiliate, you can study CIM qualifications without having to complete all of the modules. For most qualifications, you will only need to take two assessments instead of the usual three. Therefore, you will add an individual award to supplement your degree.
There is a fee to join CIM.
STAVRAKI Georgia (SBS)
Terms and conditions
When you accept an offer of a place at the University of Surrey, you are agreeing to comply with our policies and regulations, and our terms and conditions. These terms and conditions are provided in two stages: first when we make an offer and second when students who have accepted their offers register to study at the University. View our offer terms and conditions and our generic registration terms and conditions (PDF) as a guide as to what to expect.
Please note: our offer terms and conditions will be available in the September of the calendar year prior to the year in which you begin your studies. Our registration terms and conditions will vary to take into account specifics of your course.
This online prospectus has been prepared and published in advance of the academic year to which it applies. The University of Surrey has used its reasonable efforts to ensure that the information is accurate at the time of publishing, but changes (for example to course content or additional costs) may occur given the interval between publishing and commencement of the course. It is therefore very important to check this website for any updates before you apply for a course with us. Read more.
Academic year structure
You will study our course for two semesters, with four compulsory modules in Semester 1 (October to January) and two compulsory and two optional modules in Semester 2 (February to June). There is also a dissertation or placement module. The dissertation takes place between June and September and placements usually last between three and six months after the completion of Semester 2.
Modules listed are indicative, reflecting the information available at the time of publication. Please note that modules may be subject to teaching availability, student demand and/or class size caps.
The University operates a credit framework for all taught programmes based on a 15-credit tariff. Modules can be either 15, 30, 45 or 60 credits, and additionally for some masters dissertations, 90 credits.
The structure of our programmes follows clear educational aims that are tailored to each programme. These are all outlined in the programme specifications which include further details such as the learning outcomes:
Year 1 (full-time)
Optional modules for Year 1 (full-time) - FHEQ Level 7
Students choose 2 optional modules
Students NOT on the placement pathway must undertake the 60 credit dissertation module.
Year 1 (full-time with placement - 15 months)
Optional modules for Year 1 (full-time with placement - 15 months) - FHEQ Level 7
Students choose 2 optional modules
Students on the placement pathway choose one of two 60-credit compulsory modules: Placement or Study Abroad. Students NOT on the placement pathway must undertake the 60 credit dissertation module.
Year 1 (part-time)
|INTEGRATED AND DIGITAL MARKETING COMMUNICATIONS||Compulsory||2|
|APPLIED MARKETING RESEARCH||Compulsory||1|
|DIGITAL MARKETING & SOCIAL MEDIA||Compulsory||1|
Optional modules for Year 1 (part-time) - FHEQ Level 7
Year 2 (part-time)
Optional modules for Year 2 (part-time) - FHEQ Level 7
Students choose 2 optional modules
New students will receive their personalised timetable in Welcome Week, and in subsequent semesters, two weeks prior to the start of semester. Please note that while we make every effort to ensure that timetables are as student-friendly as possible, scheduled teaching can take place on any day of the week (Monday–Friday). Wednesday afternoons are normally reserved for sports and cultural activities. View our Timetabling Policy (PDF).
Learning and disability
We have two services, Academic Skills and Development and the Disability and Neurodiversity Service which can help develop your learning.
Academic Skills and Development
Academic Skills and Development is a learning space in the Library where our learning development team is based. It comprises dedicated Student Learning Advisers and Information Skills Librarians who can help you develop your academic and research skills, including writing, presenting, revision and critical thinking.
Find out more about the study support available.
Disability and Neurodiversity Service
The University’s Disability and Neurodiversity Service supports students with disabilities, long-term health conditions, specific learning differences (such as dyslexia and dyspraxia) and other neurodiverse conditions (including autism spectrum and attention deficit disorder).
If you tell us about any conditions and register with us, we can give you appropriate support during your studies.
We can arrange exam and learning support adjustments, give advice on applications for the Disabled Students' Allowance, and test you for dyslexia and dyspraxia. We can also offer regular study skills and mentoring support.
English language support
Our English Language Support Programme (ELSP) provides tailored English language support during your studies. It is particularly valuable to students who speak English as a second or additional language, but native speakers are also welcome.
A minimum of a 2:2 UK honours degree, or a recognised equivalent international qualification.
View entry requirements by country
English language requirements
- Full-time: 6.5 overall with 6.0 in each element
- Part-time: 6.5 overall with 6.0 in each element
- Full time with placement: 7.0 overall with 6.5 in each element.
View the other English language qualifications that we accept.
If you do not currently meet the level required for your programme, we offer intensive pre-sessional English language courses, designed to take you to the level of English ability and skill required for your studies here.
The University of Surrey recognises that many students enter their higher education course with valuable knowledge and skills developed through a range of professional, vocational and community contexts. If this applies to you, a process called recognition of prior learning (RPL) may allow you to enter your course at a point appropriate to your previous learning and experience, or to join the start of a course without the formal entry requirements. This means that you may be exempt from certain elements of study in the course for which you have applied and be awarded credit based on your previous qualifications/experience. There are restrictions on RPL for some courses and fees may be payable for certain claims.
Please see the code of practice for recognition of prior learning and prior credit: taught programmes (PDF) for further information. Please email Admissions with any queries.
- These fees apply to students commencing study in the academic year 2020-21 only. Fees for new starters are reviewed annually.
- If you are on a two-year or three-year part-time structured masters course, the annual fee is payable in Year 1 and Year 2 of the course.
You may be able to borrow money to help pay your tuition fees and support you with your living costs. Find out more about student finance.
Campus locationStag Hill
Stag Hill is the University's main campus and where the majority of our courses are taught.
As part of this course you have the option to complete a placement which would require attendance off campus, depending on where you secure your placement.