Front of pack food labelling: Impact on consumer choice (FLICC)

Start date

01 March 2012

End date

31 August 2015


The project examines the impact on food purchasing decisions of front of pack (FOP) labelling schemes commonly used in the UK. It defines FOP labelling as any scheme which highlights the levels of nutrients within a food in an ‘at a glance’ format on the front of the pack, such as traffic light labelling, GDA's or ‘healthy choice’ logos. This definition does not include nutrition claims (e.g. ‘low in sugar’) or health claims (e.g. ‘good for your heart’).

Aims and objectives

This research has two objectives:

  • to understand how consumers currently use FOP labelling when purchasing foods;
  • to test the effectiveness of two interventions aimed at amplifying the influence of FOP labelling.  The first intervention provides tailored feedback to consumers, encouraging purchase of healthier foods, the second is a web-based education programme.

The aims of this proposed project are to achieve objective 1, and then complete a pilot Randomised Controlled Trial (RCT) which will establish the feasibility of a larger RCT to definitively test the two interventions outlined in objective.



Research groups and centres

Our research is supported by research groups and centres of excellence.

Food, consumer behaviour and health research centre

Research themes

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