I joined the Department of Marketing and Retail management in Surrey Business School, University of Surrey from January 2017. I obtained my Ph.D. degree in Management Science and Operational Research in Lancaster University Management School. I then joined Imperial College Business School as a research associate conducting consulting projects for PSA Peugeot Citroen in their global media budget allocation modeling. Before joining Surrey Business School, I was a lecturer in Marketing in University of Kent.
Areas of specialism
Market response modelling, Forecasting with (non)linear models, Data science
Research in Marketing (UG)
(Introduction to) Marketing Analytics (PG and UG)
Marketing Principles (UG)