I joined the Department of Marketing and Retail management in Surrey Business School, University of Surrey from January 2017. I obtained my Ph.D. degree in Management Science and Operational Research in Lancaster University Management School. I then joined Imperial College Business School as a research associate conducting consulting projects for PSA Peugeot Citroen in their global media budget allocation modeling. Before joining Surrey Business School, I was a lecturer in Marketing in University of Kent.
Areas of specialism
Market response modeling; Forecasting
Market response modelling, Forecasting with (non)linear models, Data science
Research in Marketing (UG)
(Introduction to) Marketing Analytics (PG and UG)
Marketing Principles (UG)