Tao Huang

Dr Tao Huang


Lecturer in Marketing
BA, MSc, PhD
+44 (0)1483 686359
10 MS 03
Office:10MS03, contact hour Monday1-2pm,Tuesday2-3pm

Academic and research departments

Department of Marketing and Retail Management.

Biography

Areas of specialism

Market response modeling; Forecasting

Research

Research interests

My teaching

My publications

Publications

Huang, T., Fildes, R. and Soopramanien, D. (2019). Forecasting retailer product sales in the presence of structural change. European Journal of Operational Research (ABS 4), accepted and forthcoming
Ma, S., Fildes, R. and Huang, T. (2016). Demand forecasting with high dimensional data: The case of SKU retail sales forecasting with intra- and inter-category promotional information. European Journal of Operational Research (ABS 4), Volume 249, Issue 1, 16 February 2016, Pages 245-257.
Huang, T., Fildes, R. and Soopramanien, D. (2014). The value of competitive information in forecasting FMCG retail product sales and the variable selection problem. European Journal of Operational Research (ABS 4), Volume 237, Issue 2, 1 September 2014, Pages 738-748
Tao Huang, Robert Fildes, and Didier Soopramanien (2008). To explore the value of promotional information in sales forecasting within a retail context” 28th Annual International Symposium on Forecasting, France, Nice, 22-25 June 2008
Tao Huang, Robert Fildes, and Didier Soopramanien (2010). Structural Break and the Value of Promotional Information in Econometric Models in Forecasting Retailer Sales The 2010 Marketing Science Conference, Cologne, Germany, 17- 19 June 2010
Tao Huang, Robert Fildes, and Didier Soopramanien (2012). Incorporating Competitive Promotional Information in Forecasting SKU Product Sales for Retailers, The 2012 Marketing Science Conference, Boston, US, 09-June 2012
Tao Huang, Robert Fildes, and Didier Soopramanien (2016). Forecasting retailer product sales in the presence of structural breaks INFORMS Marketing Science Conference (ISMS) Shanghai, China, 16-18 June, 2016