ICURe

Commercial applications of augmented print and packaging.

Abstract image of lights

In a previous project, we have been developing a new augmented paper technology based on light-sensitive ink. Light tags could provide a more seamless bridge between paper and digital content, and open up new applications for interactive print and packaging.      

In this project we will research these applications by visiting a range of customers in the individual print and packaging value chains.  We will gather requirements for augmented paper functionality as well as reaction to our technology.  Customers will include:

  • End user groups
  • Branded product integrators
  • Publishing companies
  • Print and packaging companies
  • Printed electronics companies
  • Core technology companies

The project runs for 6 months from 1st June and is funded by the ICURe scheme, sponsored by HEFCE and Innovate UK and run by the SetSquared Partnership. The scheme is all about moving from Innovation to Commercialisation and getting good ideas out of university labs. More details are here.

The project team includes David Frohlich as Principle Investigator, Radu Sporea as Entrepreneurial Lead, Janko Calic as Technical Advisor and Peter Lancaster, Alan Brown and Bill Payne as Business Mentors.

Funded by the ICURe programme.

Contact us

Find us

Address
Digital World Research Centre
Alan Turing Building
University of Surrey
Guildford
Surrey
GU2 7XH