FLABEL: Food Labelling to Advance Better Education for Life

Summary

This research will examine the factors that influence the efficacy of food risk and dietary communications directed at young people in adolescence (13-16 years). The project will study 3000-4000 young people in the 13-16 age range, sampled randomly from schools drawn from geographical locations that ensure an adequate spread across all of Northern Ireland and the Republic of Ireland, reflecting urban and rural economic divisions.

We will employ both qualitative and quantitative methods. These will explore adolescent beliefs about food risks and nutritional information, barriers to the acceptance of expert communications and preferences for information sources. Adolescent appreciations of genetically modified foods will be a particular focus.

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