Why choose this course
To work in an international marketing context, you need to understand your audience and how to reach it. Our Intercultural Business Communication and Marketing MA course combines the research and teaching strengths of our School of Literature and Languages with the expertise of Surrey Business School, offering an exciting fusion of skills and experience that could accelerate your career.
Over the years, our intercultural and professional communication courses have successfully trained graduates who have gone on to fruitful careers in a variety of international organisations, particularly in advertising, international management, human resources, media and public relations. Other possible career paths include intercultural coaching and consultancy, and market analysis and strategy development.
What you will study
This course develops an understanding of effective marketing processes and how language can be used for effective business communication in an international context. The course will enable you to develop an international and intercultural point of view and prepare you for a thriving career in linguistically and culturally-diverse marketing and business environments.
As part of your studies, you will complete a project evaluating the business, communication or marketing aspects of a company of your choice, enabling you to apply your knowledge and skills in a new context.
Modules listed are indicative, reflecting the information available at the time of publication. Please note that modules may be subject to teaching availability, student demand and/or class size caps.
The University operates a credit framework for all taught programmes based on a 15-credit tariff. Modules can be either 15, 30, 45 or 60 credits, and additionally for some masters dissertations, 90 credits.
The structure of our programmes follows clear educational aims that are tailored to each programme. These are all outlined in the programme specifications which include further details such as the learning outcomes:
Course timetables are normally available one month before the start of the semester. Please note that while we make every effort to ensure that timetables are as student-friendly as possible, scheduled teaching can take place on any day of the week (Monday–Friday). Wednesday afternoons are normally reserved for sports and cultural activities. Part-time classes are normally scheduled on one or two days per week, details of which can be obtained from the course administrators. View our Timetabling Policy (PDF).
A minimum of a 2:2 UK honours degree in any subject, or a recognised equivalent international qualification.
View entry requirements by country
English language requirements
IELTS Academic: 6.5 overall with 6.5 in writing and 6.0 in each other element.
View the other English language qualifications that we accept.
If you do not currently meet the level required for your programme, we offer intensive pre-sessional English language courses, designed to take you to the level of English ability and skill required for your studies here.
The University of Surrey recognises that many students enter their higher education course with valuable knowledge and skills developed through a range of professional, vocational and community contexts. If this applies to you, a process called recognition of prior learning (RPL) may allow you to enter your course at a point appropriate to your previous learning and experience, or to join the start of a course without the formal entry requirements. This means that you may be exempt from certain elements of study in the course for which you have applied and be awarded credit based on your previous qualifications/experience. There are restrictions on RPL for some courses and fees may be payable for certain claims.
Please see the code of practice for recognition of prior learning and prior credit: taught programmes (PDF) for further information. Please email Admissions with any queries.
- These fees apply to students commencing study in the academic year 2020-21 only. Fees for new starters are reviewed annually.
- If you are on a two-year full-time Euromasters or MFA programme, or a two-year or three-year part-time masters programme (excluding modular/self-paced/distance learning), the annual fee is payable in Year 1 and Year 2 of the programme.
- Annual fees will increase by 4% for each subsequent year of study, rounded up to the nearest £100, subject to any overriding applicable legislative requirements.
There are associated costs with this programme:
- Books/stationery/admin: £100-£150
Grand total: £100-£150
Terms and conditions
When you accept an offer of a place at the University of Surrey, you are agreeing to comply with our policies and regulations, and our terms and conditions. These terms and conditions are provided in two stages: first when we make an offer and second when students who have accepted their offers register to study at the University. View our offer terms and conditions and our generic registration terms and conditions (PDF) as a guide as to what to expect.
Please note: our offer terms and conditions will be available in the September of the calendar year prior to the year in which you begin your studies. Our registration terms and conditions will vary to take into account specifics of your course.
This online prospectus has been prepared and published in advance of the academic year to which it applies. The University of Surrey has used its reasonable efforts to ensure that the information is accurate at the time of publishing, but changes (for example to course content or additional costs) may occur given the interval between publishing and commencement of the course. It is therefore very important to check this website for any updates before you apply for a course with us. Read more.