Digital Marketing and Channel Management MSc
Why choose this course
"Technology has created new challenges and opportunities for businesses: from their products and services, to the way that distribution functions. This specialist course will provide you with the theoretical knowledge and hands-on skills employers are looking for in this challenging but exciting environment.
By the end of this course, you’ll be able to use your digital marketing knowledge to create marketing communication campaigns for both social media and more traditional channels. You’ll also have a practical understanding of marketing analytics and channel management, so you can make well-informed decisions in practice."
Want to ask me a question about this course? See my contact details.
What you will study
Our MSc course combines two areas: digital marketing and channel management. Whether you choose the 12-month or 15-month version of this course, you’ll explore both fields in detail, studying modules on a range of topics including social media, entrepreneurship and marketing analytics. You will also be able to choose two optional modules based on your own interests and career aspirations.
This course is taught through interactive lecture classes as well as seminars and laboratory sessions in smaller groups. You’ll also attend talks by industry guest speakers, who will share practical examples and help you reflect on what you learn, giving you the opportunity to develop your professional network.
In addition to eight taught modules, you will either write a dissertation on a research topic of your choice (12-month course) or take on a placement project (15-month course).
Association to Advance Collegiate Schools of Business (AACSB)
Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
This course offers a strong element of exposure to practice, with some projects (dissertations and/or assignments) being conducted in collaboration with industry, giving students more opportunities to develop their professional skills and enhance their employability.
The teaching of this course will incorporate blended learning practices and be supported by the intended course structure, latest technologies and top-level research expertise within Surrey Business School and the Department of Marketing and Retail Management.
In addition to academic excellence and industry exposure, this course prioritises personal and professional development, helping you to gain desirable skills and enhance your career prospects. We will also make certain that students can practise – and not just be instructed about – the techniques and behaviours that distinguish excellent professionals by ensuring you receive feedback from practitioners as well as academics.
Finally, in some cases there will be the opportunity for placements through the Association of Convenience Stores.
As part of this course you’ll have the opportunity to complete a Professional Training placement, where you can apply what you’ve learnt in a relevant organisation and gain practical experience for your CV.
We provide support and guidance to help you secure a placement alongside access to vacancy portals, which include thousands of placement opportunities every year and let you discover companies we’re connected with. We can also vet and support you for a placement at a new company that you approach. We don’t usually place students directly.
If you choose not to complete a placement, or do not secure a placement, you’ll complete nine months of teaching and then spend three months working on a dissertation. This means you’ll complete this course in 12 months.
If you choose and secure a placement, you’ll complete nine months of teaching and then spend six months working on placement. This means you’ll complete the course in 15 months instead of 12.
SIAMPOS A Mr (SBS)
Terms and conditions
When you accept an offer of a place at the University of Surrey, you are agreeing to comply with our policies and regulations, and our terms and conditions. These terms and conditions are provided in two stages: first when we make an offer and second when students who have accepted their offers register to study at the University. View our offer terms and conditions and our generic registration terms and conditions (PDF) as a guide as to what to expect.
Please note: our offer terms and conditions will be available in the September of the calendar year prior to the year in which you begin your studies. Our registration terms and conditions will vary to take into account specifics of your course.
This online prospectus has been prepared and published in advance of the academic year to which it applies. The University of Surrey has used its reasonable efforts to ensure that the information is accurate at the time of publishing, but changes (for example to course content or additional costs) may occur given the interval between publishing and commencement of the course. It is therefore very important to check this website for any updates before you apply for a course with us. Read more.
Modules listed are indicative, reflecting the information available at the time of publication. Please note that modules may be subject to teaching availability, student demand and/or class size caps.
The University operates a credit framework for all taught programmes based on a 15-credit tariff. Modules can be either 15, 30, 45 or 60 credits, and additionally for some masters dissertations, 90 credits.
The structure of our programmes follows clear educational aims that are tailored to each programme. These are all outlined in the programme specifications which include further details such as the learning outcomes:
Year 1 (full-time)
Optional modules for Year 1 (full-time) - FHEQ Levels 6 and 7
Students must choose two optional modules.
Year 1 (full-time with placement - 15 months)
Optional modules for Year 1 (full-time with placement - 15 months) - FHEQ Level 7
Students must choose two optional modules.
Year 1 (part-time)
Year 2 (part-time)
Optional modules for Year 2 (part-time) - FHEQ Level 7
Students must choose two optional modules in semester 2 in year 2.
New students will receive their personalised timetable in Welcome Week, and in subsequent semesters, two weeks prior to the start of semester. Please note that while we make every effort to ensure that timetables are as student-friendly as possible, scheduled teaching can take place on any day of the week (Monday–Friday). Wednesday afternoons are normally reserved for sports and cultural activities. Part-time classes are normally scheduled on one or two days per week, details of which can be obtained from the course administrators. View our Timetabling Policy (PDF).
Learning and disability
We have two services, Academic Skills and Development and the Disability and Neurodiversity Service which can help develop your learning.
Academic Skills and Development
Academic Skills and Development is a learning space in the Library where our learning development team is based. It comprises dedicated Student Learning Advisers and Information Skills Librarians who can help you develop your academic and research skills, including writing, presenting, revision and critical thinking.
Find out more about the study support available.
Disability and Neurodiversity Service
The University’s Disability and Neurodiversity Service supports students with disabilities, long-term health conditions, specific learning differences (such as dyslexia and dyspraxia) and other neurodiverse conditions (including autism spectrum and attention deficit disorder).
If you tell us about any conditions and register with us, we can give you appropriate support during your studies.
We can arrange exam and learning support adjustments, give advice on applications for the Disabled Students' Allowance, and test you for dyslexia and dyspraxia. We can also offer regular study skills and mentoring support.
English language support
Our English Language Support Programme (ELSP) provides tailored English language support during your studies. It is particularly valuable to students who speak English as a second or additional language, but native speakers are also welcome.
A minimum of a 2:2 UK honours degree, or a recognised equivalent international qualification.
View entry requirements by country
English language requirements
Full-time (12 months) and part-time (24 months)
IELTS Academic: 6.5 overall with 6.0 in each element.
Full-time with placement (15 months)
IELTS Academic: 7.0 overall with 6.5 in each section.
View the other English language qualifications that we accept.
If you do not currently meet the level required for your programme, we offer intensive pre-sessional English language courses, designed to take you to the level of English ability and skill required for your studies here.
The University of Surrey recognises that many students enter their higher education course with valuable knowledge and skills developed through a range of professional, vocational and community contexts. If this applies to you, a process called recognition of prior learning (RPL) may allow you to enter your course at a point appropriate to your previous learning and experience, or to join the start of a course without the formal entry requirements. This means that you may be exempt from certain elements of study in the course for which you have applied and be awarded credit based on your previous qualifications/experience. There are restrictions on RPL for some courses and fees may be payable for certain claims.
Please see the code of practice for recognition of prior learning and prior credit: taught programmes (PDF) for further information. Please email Admissions with any queries.
- These fees apply to students commencing study in the academic year 2019-20 only. Fees for new starters are reviewed annually.
- If you are on a two-year or three-year part-time structured masters course, the annual fee is payable in Year 1 and Year 2 of the course.