BSc (Hons) — 2024 entry International Event Management

Businesses do not exist in isolation. They must operate within a complex and sometimes turbulent environment. The key forces facing businesses are economic, political, technological, demographic, social-cultural, ethical as well as ecological environments. This module examines the influences of various external environments at local, national and international levels on business organisations.

This is an introductory module that provides students with the knowledge and understanding required to study the diverse international events industry, and to begin to plan their careers in events. The module will introduce event typologies and explain how different events are designed, managed and evaluated. The demand side of the industry will also be explored, through a consideration of the motivations of event attendees and the nature of live event experiences. Through a combination of lectures, seminars, site visits, guest lectures and case studies, students will develop their understanding of a wide range of different types of events and will be introduced to key theoretical approaches used in the study of events.

This module will set the foundation for future modules where students would design and stage their own events. It will provide a rigorous framework of knowledge and understanding, concerning the key aspects in event operation. This module will also critically discuss the challenges appearing in event operation. These would prepare students for producing and operating a live event as well as providing solutions to main issues if arise.

All managers in service industries need to be able to understand, analyse and improve the processes for which they are responsible. In order to be able to do this effectively they need to understand the nature and purpose of the service concept and the fundamental ways processes and people deliver this.

This module is intended to provide an introduction to financial accounting. It is aimed at students who are not majoring in accounting or finance but who are studying an introductory level of accounting and finance as part of their programme in management and is particularly focused on students specialising in the Hospitality, Tourism and Events sectors.

Services industries are a driving force of value creation. Nowadays nearly every product has a service component and as such service businesses are increasingly dominant forces in the global economy. Services are intangible, consumed at the time of their production, cannot be stored, and standardization is a challenge. This module is designed to provide students with an understanding of the challenges service organizations face due to service characteristics, consumer behaviour, and a dynamic and increasingly challenging global environment. This module introduces the core principles of services marketing and consumer behaviour considering service characteristics. In doing so students will be dealing with a variety of marketing topics allowing them to appreciate the complexity of the topic as well as relevant theories and models service providers can take advantage of in terms of managing the service experience for their customers. To emphasize the applicability of service and consumer behaviour theories to various fields this module is divided into two parts: First, general principles of services marketing and consumer behaviour are covered. Second, industry (i.e., tourism, events, or hospitality) specific theory and applications are introduced. In an increasingly customer centered environment this module will provide an understanding about theories, approaches and techniques concerning how to attract and retain customers while dealing with challenges due to services characteristics and changing consumer behaviour. The module also creates an opportunity to facilitate 'real life' decision-making and enhances a wide range of study skills, such as independent research, analytical skills as well as critical thinking. As such the goal is to contribute to resourcefulness and resilience and to develop digital capabilities linked to the topics covered. Consequently, students develop skills relevant for employability.

Private events are a diverse grouping of activities that can include, but are not limited to, weddings, parties, dinners, private dining, celebrations, family events and VIP events. They are not open to the general public and typically involve small numbers of people in intimate settings. Despite their small size, private events can hold immense significance for their participants, and designing and managing them effectively is crucial to their success. This module introduces this important sector of the events industry and supports students to plan and produce a small private event on campus.

This module explains why event managers cannot afford to ignore sustainability as a business imperative. From the planning stage onwards, event managers need to understand the impacts of their events, and this perspective underpins the module. Through the lens of sustainable event design and experience, we will critically discuss how sustainable practices can be developed in various geographical and socio-cultural contexts. This will culminate in a review of sustainability management systems that reflect different approaches to problem-solving impact and create a more resilient and sustainable international event industry.

The major part of this module is devoted towards the planning and marketing of a live event. Building on the knowledge gained from Year 1 modules, this task will require the students to work in collaboration as part of small teams with allocated roles and responsibilities. Students will go through the creative design process and then take ideas forward and through a feasibility process.  In the course of this module students will learn essential knowledge about the practical planning, documentation, organisation and technical considerations for the staging of a live event.  This will involve students using digital tools (e.g. Microsoft Teams) to create and share documents and software (e.g. Microsoft Publisher and Excel) to create marketing materials and an event profit and loss sheet.  Students will receive regular feedback on their plans and their performance from peers, teaching staff and internal suppliers (e.g. venue managers) and will learn to reflect on their own professional development and to act upon feedback.  Thus this module will help students to create self regulating teams and to build self confidence and this practical module will enable students to gain a real depth of understanding of the stage by stage process of successful event management. In Semester two students will be able to take the UG Live Event Project 2 which is the Event Delivery and Evaluation module in which student event teams deliver a live event and evaluate all key aspects of the business and operations management of the project.

The module introduces students to the principles of organisational behaviour and human resource management.  It encourages them to identify the relevance of these principles for practice in different sectors.  In particular, it will focus on the ways in which an understanding of human behaviour can help in the management of others and self.  It will examine fundamental individual and group processes and the ways in which these inform the policies and practices of people management.

The prime motivator is to equip students with a good and meaningful understanding of hospitality/tourism/events finance and accounting. The objective is to develop accounting and finance skills needed by competent young professionals to achieve sustainable profits for various stakeholders. This module will covers management accounting that includes costing, budgeting and the fundamental principles of corporate finance and investment.

A large number of global events are undertaken in fixed locations, such as hotels, theatres, stadia and purpose built event spaces. The choice of venue is a critical element of event management, typically based on capacity, price and location, but also more complex variables such as the venue¿s sustainability credentials, credibility, experience, accessibility and how the venue is managed. This module will provide a firm grounding in understanding the complexities of venue selection in event management. Additionally, many careers in event management are venue based, and managing venues requires knowledge and skills in addition to those of the creative event manager. As such, this module will review operational venue management to include diary management, venue marketing, catering operations, legal, health and safety and licensing considerations as well as how developments in technology and sustainability are impacting venue management.

This module builds on the work completed in the UG Live Event Project (Event Planning & Marketing) module in semester one. The major part of this module is devoted towards the marketing, sales, delivery and evaluation of a live event. Students will continue to work collaboratively in order to implement a digital marketing strategy that is appropriate to the intended audience to promote their events.  They will create and share digital documents, and income streams and cash flow will be managed through software such as Microsoft Excel.  Students will create industry standard risk assessments and share and deliver all aspects of the planned events from the set-up of the event venues to the final break down and clearing up upon the completion of events. In the post event period students will report on the outcomes from their project and reflect on their own learning and their experience of working within an event project team. This module is intended to be taken by students returning from exchange programmes run within semester one of the L5 second year. Returning students will be assigned to an event team by the module leader as is deemed appropriate. 

Digital innovation and data analytics are regarded as key for the development of enterprises, destinations and the services sector including hospitality, tourism, transport and events. Being aware of available technologies and being able to use data to extract patterns and generate insights to support strategic decision making are important for enterprises to be able to create innovative solutions to business problems and compete in an increasingly competitive and transparent environment. As such, awareness about digital innovation and data analytics as well as the ability to judge the quality of interfaces are vital to succeed in the social and economic business environment within the services sector, including hospitality, tourism, transport, and events. This module provides students with an understanding of the importance of digital innovation and data analytics in the services sector. It involves a critical reflection on contemporary strategies, concepts and ideas that currently shape hospitality, tourism, transport and event practices. It also aims to equip students with the fundamental concepts and tools needed to understand the emerging role of business analytics in service organisations and shows students how to apply business analytics tools and to communicate with industry professionals to effectively use and interpret analytic models and results for making better business decisions. The module deals with the importance of consumers' perception of the design of technological interfaces for business success and covers how to critically examine user interfaces and how to make sense of user-based interface evaluation data.

This module introduces students to the key issues, strategies and practices of marketing in the digital environment of tourism, hospitality and events. With the rapid rise in the use of the Internet and new media technologies, there are a number of digital tools and technologies available to marketing managers. This module provides students with an understanding of the importance and the application of digital marketing in general and social media in particular. It is vital for tourism, hospitality and event enterprises to acknowledge that consumers are now co-marketers, co-designers, and co-producers of travel experiences and that it is essential to take advantage of consumers as a source of knowledge for innovations and experience design in order to be able to compete in an increasingly competitive and transparent environment. The module therefore deals with how firms can utilize digital marketing and related channels and communication modes to enhance networking, collaboration, and travelers' engagement with services provided by tourism, hospitality or event organizations.

The module is intended to provide an opportunity to review current trends and strategic issues in the international THE (Tourism, Hospitality, Events) industry and their impact on managing international organisations. It will consider the influence of current and future global issues on strategic management of businesses including geo-dynamics, technological advances, new customer dynamics, sustainability concerns and resilience of key stakeholders through socio cultural and economic challenges. The content of the module will therefore review several theoretical concepts and case studies from THE industries delivered by industry experts and lectures/tutors to develop students¿ strategic thinking and management skills.

The Business Research Methods module aims to provide students with the necessary skills and knowledge to determine the information necessary to address the identified basic or applied research problem and, using these skills and knowledge, develop an actionable research proposal. Students will gain an understanding of relevant approaches, elements, and stages of undertaking a research enquiry to provide insights to solving a relevant business problem. Students will develop core competence required to carry out a research enquiry, including identifying and formulating research problems, setting appropriate research objectives, selecting and applying appropriate research approaches, secondary and primary data collection and instruments, sampling and analysis methods, as well as the importance of ethical conduct in business research. This module discusses different methods and techniques essential to the execution of effective, coherent, and rigorous research for informed business decisions and practices.

Event Innovations introduces students to cutting edge technological and advanced event innovation and practices required to respond to the dynamic international event environment. This is a central part of our commitment to develop students' digital capabilities. For example, from XR Event Technology to host virtual events right through to intelligent technology solutions increasingly adopted across event venues to deliver contemporary and sustainable and economically viable events. This module provides a unique opportunity for students to hear from, talk to, and engage with industry leaders across a range of different business, sporting and cultural events and contexts.

Businesses do not exist in isolation. They must operate within a complex and sometimes turbulent environment. The key forces facing businesses are economic, political, technological, demographic, social-cultural, ethical as well as ecological environments. This module examines the influences of various external environments at local, national and international levels on business organisations.

This is an introductory module that provides students with the knowledge and understanding required to study the diverse international events industry, and to begin to plan their careers in events. The module will introduce event typologies and explain how different events are designed, managed and evaluated. The demand side of the industry will also be explored, through a consideration of the motivations of event attendees and the nature of live event experiences. Through a combination of lectures, seminars, site visits, guest lectures and case studies, students will develop their understanding of a wide range of different types of events and will be introduced to key theoretical approaches used in the study of events.

This module will set the foundation for future modules where students would design and stage their own events. It will provide a rigorous framework of knowledge and understanding, concerning the key aspects in event operation. This module will also critically discuss the challenges appearing in event operation. These would prepare students for producing and operating a live event as well as providing solutions to main issues if arise.

All managers in service industries need to be able to understand, analyse and improve the processes for which they are responsible. In order to be able to do this effectively they need to understand the nature and purpose of the service concept and the fundamental ways processes and people deliver this.

This module is intended to provide an introduction to financial accounting. It is aimed at students who are not majoring in accounting or finance but who are studying an introductory level of accounting and finance as part of their programme in management and is particularly focused on students specialising in the Hospitality, Tourism and Events sectors.

Services industries are a driving force of value creation. Nowadays nearly every product has a service component and as such service businesses are increasingly dominant forces in the global economy. Services are intangible, consumed at the time of their production, cannot be stored, and standardization is a challenge. This module is designed to provide students with an understanding of the challenges service organizations face due to service characteristics, consumer behaviour, and a dynamic and increasingly challenging global environment. This module introduces the core principles of services marketing and consumer behaviour considering service characteristics. In doing so students will be dealing with a variety of marketing topics allowing them to appreciate the complexity of the topic as well as relevant theories and models service providers can take advantage of in terms of managing the service experience for their customers. To emphasize the applicability of service and consumer behaviour theories to various fields this module is divided into two parts: First, general principles of services marketing and consumer behaviour are covered. Second, industry (i.e., tourism, events, or hospitality) specific theory and applications are introduced. In an increasingly customer centered environment this module will provide an understanding about theories, approaches and techniques concerning how to attract and retain customers while dealing with challenges due to services characteristics and changing consumer behaviour. The module also creates an opportunity to facilitate 'real life' decision-making and enhances a wide range of study skills, such as independent research, analytical skills as well as critical thinking. As such the goal is to contribute to resourcefulness and resilience and to develop digital capabilities linked to the topics covered. Consequently, students develop skills relevant for employability.

Private events are a diverse grouping of activities that can include, but are not limited to, weddings, parties, dinners, private dining, celebrations, family events and VIP events. They are not open to the general public and typically involve small numbers of people in intimate settings. Despite their small size, private events can hold immense significance for their participants, and designing and managing them effectively is crucial to their success. This module introduces this important sector of the events industry and supports students to plan and produce a small private event on campus.

This module explains why event managers cannot afford to ignore sustainability as a business imperative. From the planning stage onwards, event managers need to understand the impacts of their events, and this perspective underpins the module. Through the lens of sustainable event design and experience, we will critically discuss how sustainable practices can be developed in various geographical and socio-cultural contexts. This will culminate in a review of sustainability management systems that reflect different approaches to problem-solving impact and create a more resilient and sustainable international event industry.

The major part of this module is devoted towards the planning and marketing of a live event. Building on the knowledge gained from Year 1 modules, this task will require the students to work in collaboration as part of small teams with allocated roles and responsibilities. Students will go through the creative design process and then take ideas forward and through a feasibility process.  In the course of this module students will learn essential knowledge about the practical planning, documentation, organisation and technical considerations for the staging of a live event.  This will involve students using digital tools (e.g. Microsoft Teams) to create and share documents and software (e.g. Microsoft Publisher and Excel) to create marketing materials and an event profit and loss sheet.  Students will receive regular feedback on their plans and their performance from peers, teaching staff and internal suppliers (e.g. venue managers) and will learn to reflect on their own professional development and to act upon feedback.  Thus this module will help students to create self regulating teams and to build self confidence and this practical module will enable students to gain a real depth of understanding of the stage by stage process of successful event management. In Semester two students will be able to take the UG Live Event Project 2 which is the Event Delivery and Evaluation module in which student event teams deliver a live event and evaluate all key aspects of the business and operations management of the project.

The module introduces students to the principles of organisational behaviour and human resource management.  It encourages them to identify the relevance of these principles for practice in different sectors.  In particular, it will focus on the ways in which an understanding of human behaviour can help in the management of others and self.  It will examine fundamental individual and group processes and the ways in which these inform the policies and practices of people management.

The prime motivator is to equip students with a good and meaningful understanding of hospitality/tourism/events finance and accounting. The objective is to develop accounting and finance skills needed by competent young professionals to achieve sustainable profits for various stakeholders. This module will covers management accounting that includes costing, budgeting and the fundamental principles of corporate finance and investment.

A large number of global events are undertaken in fixed locations, such as hotels, theatres, stadia and purpose built event spaces. The choice of venue is a critical element of event management, typically based on capacity, price and location, but also more complex variables such as the venue¿s sustainability credentials, credibility, experience, accessibility and how the venue is managed. This module will provide a firm grounding in understanding the complexities of venue selection in event management. Additionally, many careers in event management are venue based, and managing venues requires knowledge and skills in addition to those of the creative event manager. As such, this module will review operational venue management to include diary management, venue marketing, catering operations, legal, health and safety and licensing considerations as well as how developments in technology and sustainability are impacting venue management.

This module builds on the work completed in the UG Live Event Project (Event Planning & Marketing) module in semester one. The major part of this module is devoted towards the marketing, sales, delivery and evaluation of a live event. Students will continue to work collaboratively in order to implement a digital marketing strategy that is appropriate to the intended audience to promote their events.  They will create and share digital documents, and income streams and cash flow will be managed through software such as Microsoft Excel.  Students will create industry standard risk assessments and share and deliver all aspects of the planned events from the set-up of the event venues to the final break down and clearing up upon the completion of events. In the post event period students will report on the outcomes from their project and reflect on their own learning and their experience of working within an event project team. This module is intended to be taken by students returning from exchange programmes run within semester one of the L5 second year. Returning students will be assigned to an event team by the module leader as is deemed appropriate. 

Digital innovation and data analytics are regarded as key for the development of enterprises, destinations and the services sector including hospitality, tourism, transport and events. Being aware of available technologies and being able to use data to extract patterns and generate insights to support strategic decision making are important for enterprises to be able to create innovative solutions to business problems and compete in an increasingly competitive and transparent environment. As such, awareness about digital innovation and data analytics as well as the ability to judge the quality of interfaces are vital to succeed in the social and economic business environment within the services sector, including hospitality, tourism, transport, and events. This module provides students with an understanding of the importance of digital innovation and data analytics in the services sector. It involves a critical reflection on contemporary strategies, concepts and ideas that currently shape hospitality, tourism, transport and event practices. It also aims to equip students with the fundamental concepts and tools needed to understand the emerging role of business analytics in service organisations and shows students how to apply business analytics tools and to communicate with industry professionals to effectively use and interpret analytic models and results for making better business decisions. The module deals with the importance of consumers' perception of the design of technological interfaces for business success and covers how to critically examine user interfaces and how to make sense of user-based interface evaluation data.

This module introduces students to the key issues, strategies and practices of marketing in the digital environment of tourism, hospitality and events. With the rapid rise in the use of the Internet and new media technologies, there are a number of digital tools and technologies available to marketing managers. This module provides students with an understanding of the importance and the application of digital marketing in general and social media in particular. It is vital for tourism, hospitality and event enterprises to acknowledge that consumers are now co-marketers, co-designers, and co-producers of travel experiences and that it is essential to take advantage of consumers as a source of knowledge for innovations and experience design in order to be able to compete in an increasingly competitive and transparent environment. The module therefore deals with how firms can utilize digital marketing and related channels and communication modes to enhance networking, collaboration, and travelers' engagement with services provided by tourism, hospitality or event organizations.

The module is intended to provide an opportunity to review current trends and strategic issues in the international THE (Tourism, Hospitality, Events) industry and their impact on managing international organisations. It will consider the influence of current and future global issues on strategic management of businesses including geo-dynamics, technological advances, new customer dynamics, sustainability concerns and resilience of key stakeholders through socio cultural and economic challenges. The content of the module will therefore review several theoretical concepts and case studies from THE industries delivered by industry experts and lectures/tutors to develop students¿ strategic thinking and management skills.

The Business Research Methods module aims to provide students with the necessary skills and knowledge to determine the information necessary to address the identified basic or applied research problem and, using these skills and knowledge, develop an actionable research proposal. Students will gain an understanding of relevant approaches, elements, and stages of undertaking a research enquiry to provide insights to solving a relevant business problem. Students will develop core competence required to carry out a research enquiry, including identifying and formulating research problems, setting appropriate research objectives, selecting and applying appropriate research approaches, secondary and primary data collection and instruments, sampling and analysis methods, as well as the importance of ethical conduct in business research. This module discusses different methods and techniques essential to the execution of effective, coherent, and rigorous research for informed business decisions and practices.

Event Innovations introduces students to cutting edge technological and advanced event innovation and practices required to respond to the dynamic international event environment. This is a central part of our commitment to develop students' digital capabilities. For example, from XR Event Technology to host virtual events right through to intelligent technology solutions increasingly adopted across event venues to deliver contemporary and sustainable and economically viable events. This module provides a unique opportunity for students to hear from, talk to, and engage with industry leaders across a range of different business, sporting and cultural events and contexts.

This is a core module where students can identify, explore, and analyse contemporary issues in the business, management, and economic environments of the 21st century.  The overall focus of the module is on:   to encourage students to identify and analyse key issues such as inflation and its impact on cost of living from international, national, industry and firm perspectives.    To evaluate the impact of these contemporary issues and suggest critical solutions.  Teaching inputs introduces students to key concepts and theories of business, management, and economics. Contemporary issues are then identified and discussed, encouraging student to utilise key concepts in analysing these issues.  Student through seminars and guided activities are encouraged to carry out research using library resources and reputable internet sources. This develops their research skills by exposing them to a wide range of literature and encourages critical analysis of different perspectives on a topic or issue. This approach guides students through the learning cycle of knowledge, application, and analysis of issues, concepts, and theories. This builds the students confidence and learning skills essential for the degree programmes and professional careers.  Throughout the semester students have additional opportunities to book individual/group sessions to clarify /address any learning issues.  

Introduction to Decision Making is designed to empower students with the knowledge and skills necessary to make informed and effective decisions in the world of business. Content is intended to complement rather than repeat any previous study of business or economics and assumes no previous formal study in these areas. The module places students at the centre of their learning, fostering critical thinking, problem-solving, and decision-making abilities that are crucial for success in a dynamic and complex business environment. Through a combination of theoretical concepts, case studies, and practical exercises, students will develop the competencies needed to analyse, evaluate, and communicate business decisions that align with organisational objectives and ethical considerations. Students will study basic behavioural and management principles and undertake evaluative exercises to assess the desirability of outcomes. Financial and data-driven decision making will be explored. Underlying ethical themes such as sustainability and equality and diversity will be examined alongside drivers such as profitability and innovation. Assessments are designed to build digital capabilities and enhance employability skills and resourcefulness.

Global Business Contexts is designed to empower students with the knowledge and skills necessary to excel in the global marketplace. The module places students at the centre of their learning, fostering an understanding of international business environments, strategies, and challenges. Students will explore the dynamics of international trade, cross-cultural communication, global market entry strategies, and the impact of globalisation and de-globalisation on businesses. By actively engaging with the material and applying it to real-world scenarios, students will be better prepared to navigate the complexities of international business. The characteristics of different economies will be explored and compared, along with the operations of multinational businesses. The strategic issues which face organisations in a global context will also be examined. The module will build awareness of political, cultural and socio-economic dynamics in and between market economies. There will be an opportunity to develop some of the ethical considerations which have been explored previously in the Introduction to Decision Making (MAN0002) module. The module will build on the knowledge and skills gained in Semester 1. Data analysis will be a significant factor in order to support students to develop their numerical skills in anticipation of their degree-level study.

This is a guided research module where students identify and explore in detail a topic of their choice within the fields of Business, Economics or Hospitality and Tourism Management, then write a 3000-word literature review on their chosen subject. The overall focus of the module is on:  learning to research independently, making best use of the digital resources available through the university library  drawing appropriate conclusions from analysis and investigation of text and data  Teaching inputs guide students in their choice of topic and approach, and provide them with extended opportunities to develop resourceful approaches and relevant skills.  Engaging with in-class activities and online tasks in research, reading and academic writing throughout the semester will prepare students well for discipline specific writing and research challenges at higher levels of degree study and in the workplace.  

The purpose of this module is to build leadership, independent learning and transferable skills which have a practical value for progression, whether that be to undergraduate study or employment.   As the module acronym suggests, students will focus on Creativity, Resourcefulness, Enterprise and Task Evaluation. This will be done through experiential, real-world learning tasks and assessments. The module contains a strong focus on Employability. Could you answer the question: “what will make you more employable than other graduates with the same degree as you?”. CREATE will address this very question and begin the process of you developing a strong personal brand. Through a range of carefully designed tasks, you will develop resilience, digital capabilities and explore a range of theoretical concepts that will be invaluable for your future studies and careers   The module is designed so that, as you progress through the year, you will increasingly be able to build on and apply your learning from other modules on the programme, allowing you to further develop as a well-rounded and high-performing individual.

This is a core module where students can identify, explore, and analyse contemporary issues in the business, management, and economic environments of the 21st century.  The overall focus of the module is on:   to encourage students to identify and analyse key issues such as inflation and its impact on cost of living from international, national, industry and firm perspectives.    To evaluate the impact of these contemporary issues and suggest critical solutions.  Teaching inputs introduces students to key concepts and theories of business, management, and economics. Contemporary issues are then identified and discussed, encouraging student to utilise key concepts in analysing these issues.  Student through seminars and guided activities are encouraged to carry out research using library resources and reputable internet sources. This develops their research skills by exposing them to a wide range of literature and encourages critical analysis of different perspectives on a topic or issue. This approach guides students through the learning cycle of knowledge, application, and analysis of issues, concepts, and theories. This builds the students confidence and learning skills essential for the degree programmes and professional careers.  Throughout the semester students have additional opportunities to book individual/group sessions to clarify /address any learning issues.  

Introduction to Decision Making is designed to empower students with the knowledge and skills necessary to make informed and effective decisions in the world of business. Content is intended to complement rather than repeat any previous study of business or economics and assumes no previous formal study in these areas. The module places students at the centre of their learning, fostering critical thinking, problem-solving, and decision-making abilities that are crucial for success in a dynamic and complex business environment. Through a combination of theoretical concepts, case studies, and practical exercises, students will develop the competencies needed to analyse, evaluate, and communicate business decisions that align with organisational objectives and ethical considerations. Students will study basic behavioural and management principles and undertake evaluative exercises to assess the desirability of outcomes. Financial and data-driven decision making will be explored. Underlying ethical themes such as sustainability and equality and diversity will be examined alongside drivers such as profitability and innovation. Assessments are designed to build digital capabilities and enhance employability skills and resourcefulness.

Global Business Contexts is designed to empower students with the knowledge and skills necessary to excel in the global marketplace. The module places students at the centre of their learning, fostering an understanding of international business environments, strategies, and challenges. Students will explore the dynamics of international trade, cross-cultural communication, global market entry strategies, and the impact of globalisation and de-globalisation on businesses. By actively engaging with the material and applying it to real-world scenarios, students will be better prepared to navigate the complexities of international business. The characteristics of different economies will be explored and compared, along with the operations of multinational businesses. The strategic issues which face organisations in a global context will also be examined. The module will build awareness of political, cultural and socio-economic dynamics in and between market economies. There will be an opportunity to develop some of the ethical considerations which have been explored previously in the Introduction to Decision Making (MAN0002) module. The module will build on the knowledge and skills gained in Semester 1. Data analysis will be a significant factor in order to support students to develop their numerical skills in anticipation of their degree-level study.

This is a guided research module where students identify and explore in detail a topic of their choice within the fields of Business, Economics or Hospitality and Tourism Management, then write a 3000-word literature review on their chosen subject. The overall focus of the module is on:  learning to research independently, making best use of the digital resources available through the university library  drawing appropriate conclusions from analysis and investigation of text and data  Teaching inputs guide students in their choice of topic and approach, and provide them with extended opportunities to develop resourceful approaches and relevant skills.  Engaging with in-class activities and online tasks in research, reading and academic writing throughout the semester will prepare students well for discipline specific writing and research challenges at higher levels of degree study and in the workplace.  

The purpose of this module is to build leadership, independent learning and transferable skills which have a practical value for progression, whether that be to undergraduate study or employment.   As the module acronym suggests, students will focus on Creativity, Resourcefulness, Enterprise and Task Evaluation. This will be done through experiential, real-world learning tasks and assessments. The module contains a strong focus on Employability. Could you answer the question: “what will make you more employable than other graduates with the same degree as you?”. CREATE will address this very question and begin the process of you developing a strong personal brand. Through a range of carefully designed tasks, you will develop resilience, digital capabilities and explore a range of theoretical concepts that will be invaluable for your future studies and careers   The module is designed so that, as you progress through the year, you will increasingly be able to build on and apply your learning from other modules on the programme, allowing you to further develop as a well-rounded and high-performing individual.