Digital Marketing and Channel Management MSc – 2021 entry

Technology has created new challenges and opportunities for businesses, from their products and services, to the way that distribution functions. This specialist course will provide you with the theoretical knowledge and hands-on skills employers are looking for in this challenging but exciting environment.

By the end of this course, you’ll be able to use your digital marketing knowledge to create marketing communication campaigns for both social media and more traditional channels. You’ll also have a practical understanding of marketing analytics and channel management, so you can make well-informed decisions in practice.

We are ranked in the top 10 for business and economics in the United Kingdom by the Times Higher Education World University Rankings 2020.

This MSc course combines two areas: digital marketing and channel management. Whether you choose the 12, 15 or 24-month version, you’ll explore both fields in detail, studying topics including social media, entrepreneurship and marketing analytics. You’ll also choose two optional modules based on your own interests and career aspirations.

This course is taught through interactive lectures, seminars and small-group laboratory sessions. You’ll also attend talks by industry guest speakers, who will share practical examples and help you reflect on what you learn, giving you the opportunity to develop your professional network.

Please note that the programme is accredited by the Chartered Institute of Marketing (CIM). Our graduates who enrol with the Chartered Institute of Marketing (CIM) as an affiliate can study CIM qualifications without having to complete all of the modules.

For most qualifications, you’ll only need to take two assessments instead of the usual three, meaning you’ll be able to add an individual award to supplement your degree. Please note: there is a fee to join the CIM.

Modules listed are indicative, reflecting the information available at the time of publication. Please note that modules may be subject to teaching availability, student demand and/or class size caps. 

Important: In light of the Covid-19 pandemic, the University has had to change the delivery (and in some cases the content) of its programmes, together with certain University services and facilities for the 2020/21 academic year. These changes include the implementation of a hybrid teaching approach. View detailed information on the changes. 

The University operates a credit framework for all taught programmes based on a 15-credit tariff. Modules can be either 15, 30, 45 or 60, 75 and 120 credits, and additionally for some masters dissertations, 90 credits.

The structure of our programmes follows clear educational aims that are tailored to each programme. These are all outlined in the programme specifications which include further details such as the learning outcomes:

New students will receive their personalised timetable in Welcome Week, and in subsequent semesters, two weeks prior to the start of semester. Please note that while we make every effort to ensure that timetables are as student-friendly as possible, scheduled teaching can take place on any day of the week (Monday–Friday). Wednesday afternoons are normally reserved for sports and cultural activities. Part-time classes are normally scheduled on one or two days per week, details of which can be obtained from the Academic Hive. View our Timetabling Policy (PDF).