Dr Georgia Stavraki

Articles in Journals

Stavraki, G. (2016). “Understanding consumers' relationships with contemporary artworks through identity narratives”. Journal of Service Theory and Practice, 26 (6), 811-836.

Plakoyiannaki, E., Kampouri, A., Stavraki, G. and Kotzaivazoglou, I. (2014). “Family business internationalisation through a digital entry mode”. Marketing Intelligence and Planning, 32 (2), 190-207.

Book Chapters

Plakoyiannaki, E. and Stavraki, G. (2018). “Collage visual data: Pathways to data analysis”. In The SAGE Handbook of Qualitative Business and Management Research Methods (eds C. Cassell, A.L. Cunliffe, G. Grandy). SAGE Publications.

Plakoyiannaki, E. and Stavraki, G. (2017) “Creating solutions for the customer: The customer relationship management (CRM) process and capabilities”. In Marketing Graffiti (ed. M. Saren). Routledge.

Stavraki, G. (2014). “Going reflective: Making sense of the process of designing a case study research under the interpretive paradigm”. In SAGE Research Methods Cases (ed. Brindle, P.). London: SAGE Publications.

Conference Papers

• Stavraki, G. and Anninou I. (2019). ‘Tell me now, how should I feel?’: Letting go or holding in emotions arising through art consumption experiences. Paper accepted at the Association for Consumer Research Conference (ACR), Atlanta, Georgia, October 17-20, 2019.

• Stavraki, G. and Plakoyiannaki, E. (2018). Look who’s talking now: A case study on the movement of consumers’ multiple identity positions. Paper presented at the 17th Colloquium on Arts, Heritage, Nonprofit and Social Marketing, Birmingham, United Kingdom, September 17, 2018.

• Anninou I., Stavraki, G. and Yu, Y. (2018). Cultural differences on perceived crowding, shopping stress and excitement in superstores. Paper presented at the Academy of Marketing Conference, Stirling, United Kingdom, July 2 - 5, 2018.

• Stavraki, G. and Plakoyiannaki, E. “Meaning is Movement: A Visual Analysis of the (Trans)formation of Consumers' Multiple Identity Positions”. Paper presented at the 46th Annual Conference of the European Marketing Academy (EMAC), Groningen, Netherlands, May 23-26, 2017.

• Stavraki, G., Plakoyiannaki, E. and Anninou I. “'From ear to eye': Discerning the multiplicity in consumers' selves through collage visual data”. Paper presented at the 5th International Conference on Contemporary Marketing Issues (ICCMI), Thessaloniki, Greece, June 21-23, 2017.

• Anninou, I., Liu, X., Stavraki, G. and Plakoyiannaki, E. “The relationship between online customer reviews and confusion proneness”. Paper presented at the 5th International Conference on Contemporary Marketing Issues (ICCMI), Thessaloniki, Greece, June 21-23, 2017.

• Plakoyiannaki, E., Stavraki, G. and Kabouri, A. (2015). “Is it like this or it look just like this? A semiotic analysis of photographic aesthetics. Paper presented at the 3rd International Conference on Contemporary Marketing Issues (ICCMI), London, United Kingdom, June 18 - July 3, 2015.

• Stavraki, G. and Plakoyiannaki, E. (2014). “Understanding consumers' modes of interpersonal relationships through a dialogical perspective”. Paper presented at the 2nd International Conference on Contemporary Marketing Issues (ICCMI), Athens, Greece, June 18-20, 2014.

• Stavraki, G. and Plakoyiannaki, E. (2012). “Beyond material possessions: The emergence of extended self in experiential settings - insights from Toulouse Lautrec consumption”. Paper presented at the 1st International Conference on Contemporary Marketing Issues (ICCMI), Thessaloniki, Greece, June 13-15, 2012.

• Plakoyiannaki, E., Kabouri, A., Stavraki, G. and Kotzaivazoglou, I. (2012). “Family firms: Going global through a digital entry mode”. Paper presented at the International Conference on Contemporary Marketing Issues (ICCMI), Thessaloniki, Greece, June 13-15, 2012.

• Stavraki, G. and Plakoyiannaki, E. (2012). “'Voices in my head': Aesthetic experiences under construction-consumers' identity repertoires from Damien Hirst's exhibition”. Paper presented at the 41th Annual Conference of the European Marketing Academy (EMAC), Lisbon, Portugal, May 22-25, 2012.

• Stavraki, G., Plakoyiannaki, E. and Zotos, Y. (2011). “From identifications to emergent identities and from experience attachment to self-extension: A case study of Toulouse Lautrec consumption”. Paper presented at the 10th Anniversary International Colloquium on Arts, Heritage, Nonprofit and Social Marketing, Leeds, United Kingdom, September 7, 2011.

• Stavraki, G. and Plakoyiannaki, E. (2011). “Pathways and outcomes of immersion: A case study of imaginative responses and personal reflections of Joan Miro's artwork”. Paper presented at the 40th Annual Conference of the European Marketing Academy (EMAC), Ljubljana, Slovenia, May 24-27, 2011.

• Stavraki, G. and Plakoyiannaki, E. (2011). “Appropriating an artistic brand meaning: A case study of consumers' responses to Miro's exhibition”. Paper presented at the 16th International Conference of Marketing Communications (CMC), Athens, Greece, April 27-29, 2011.

• Stavraki, G. and Plakoyiannaki, E. (2010). “The act and 'art' of appropriation: A case study of Joan Mirο consumption”. Paper presented at the 9th International Colloquium on Arts, Heritage, Nonprofit and Social Marketing, London, United Kingdom, September 10, 2010.