Phillip Murray

Dr Philip Murray

Senior Teaching Fellow Operations Management Programme Director BSc Business Management
+44 (0)1483 686303
11 MS 02
Online: Please email for an appointment, On Campus: Tuesday 3pm - 4pm


Affiliations and memberships

Fellow of the Higher Education Academy (FHEA)
The Higher Education Academy is a British professional membership scheme promoting excellence in higher education.


Research interests

My teaching

My publications


John Murray, Christoph Teller, Jonathan Elms, Andrew Murphy (2017)The Role of Momentary and Longer-term Retail Brand Experiences in the Development of Retail Brand Equity in Task-orientated Store Environments, In: Proceedings of the 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR) – Current and Future Trends, Developments and Challenges
J Murray, J Elms, C Teller (2015)The Role of Prototypes and Novelty in the Aesthetic Perception of Higher and Lower Designed Store Environments, In: Proceedings of the 18th Conference of the European Association for Education and Research in Commercial Distribution (EAERCD)
John Murray, Christoph Teller, Jonathan Elms (2019)Examining Store Atmosphere Appraisals using Parallel Approaches from the Aesthetics Literature, In: Journal of Marketing Management Taylor & Francis (Routledge)
Drawing on the aesthetics literature, this study examines how typicality, novelty, unity, and variety help to explain consumers’ aesthetic pleasure and approach/avoidance behaviours. Comparisons are made between consumers’ perceptions of actual store designs in a recently remodelled fashion store and that of an older, established store prototype owned by the same retailer. The research findings establish how novelty, typicality, and variety confer aesthetic pleasure and approach behaviours in store atmosphere appraisals contexts where there is a limited introduction of novelty, with one established prototype. The findings also suggest that moderation effects explain that consumers who place a greater value on the importance of design evaluate the novelty and aesthetic pleasure association differently compared to consumers with less design value orientation.
Steven Wood, I Watson, Christoph Teller (2017)Geographies of Knowledge and Decision-Making within Online Multinational Fashion, In: Proceedings of the 19th Conference of the European Association for Education and Research in Commercial Distribution (EAERCD). (USB device) Taylor & Francis
John Murray, Jonathan Elms, Christoph Teller (2017)Examining the role of store design on consumers’ cross-sectional perceptions of retail brand loyalty, In: Journal of Retailing and Consumer Services38pp. 147-156 Elsevier
This paper compares new and established store design prototypes of the same retailer to examine the role of consumers’ cross-sectional perceptions of retail brand loyalty. In-store surveys were administered to capture consumers’ store-level perceptions towards a new store prototype and an older established prototype of the same fast fashion retailer. The data was subjected to multi-group analyzes with structural equations modeling. The findings suggest that store novelty and complexity promote both store design pleasure and retail brand loyalty outcomes. The different store designs do not, however, account for differences in brand loyalty perceptions at the overall retailer level when multi-group comparisons of both store designs are made. Consumers of newer store designs are found to possess a heightened sensitivity to price perceptions. Managerial implications of the effects of store novelty and complexity on retail brand loyalty are also presented.
Angeliki Papathanasiou, Rosanna Cole, Philip Murray (2020)The (non-)application of blockchain technology in the Greek shipping industry, In: European Management Journal Elsevier
The implementation of blockchain technology (BCT) is gaining traction in supply chain networks, revolutionising the operation of contemporary supply chains and reshaping the potential of business relationships. Empirical studies on blockchain adoption are scant because implementation across networks is in fairly early phase of development, yet evidence from empirical studies is highly desirable. This is one of the first studies of blockchain adoption in the Greek shipping industry, which has not so far been examined by the literature, in direct comparison to early adopters in other European countries such as Norway. The research examined eight Greek shipping companies using workshops with experienced supply chain personnel. Qualitative analysis identified the current position of these organisations in terms of blockchain adoption, by considering possible benefits and inhibitors to implementation. Despite benefits of automated processes and reduced paperwork as a result of smart contracts, findings show a reluctance to adopt BCT. That is, enterprise resource planning (ERP) transformations have left organisations fatigued and disinclined towards further systems development and resistant to subsequent change. Also, the exposure of shared information in the shipping nexus is considered to cause a threat to competitive survival.
J Murray, Christoph Teller, J Elms, A Murphy (2017)Store Design Contributions to Retail Brand Loyalty Development, In: Proceedings of the 19th Conference of the European Association for Education and Research in Commercial Distribution (EAERCD). (USB device) Dublin Institute of Technology