My research project
Analysis of the co-creation process of sustainability-oriented innovations in tourism destinations
This study aims to critically understand the innovation process of sustainability-oriented innovations (SOI) in the destinations of Amsterdam and Barcelona. The research is grounded on an inclusive concept of innovation (i.e. service, process, marketing, organizational), which is applied to destinations as an institutional field. This PhD applies New Institutional Economics theory to evaluate the factors that influence the development and implementation of SOI’s from the destination’s stakeholder perspective, as well as their decisions and behaviour for collective actions. The study will follow action research to facilitate the understanding of the SOIs innovation process and jointly co-create with the destination stakeholders new potential SOIs. The methodological approach aims to understand the SOI process from both a retrospective and in real-time perspectives by implementing participatory methods. Ultimately, the results will be shared with other destinations to nurture interconnectedness through sustainable tourism evidence.
Jose Melenez has over nine years of professional experience working in both public and private sector sustainable tourism projects and organizations in over seven countries. He recently served as Academic Coordinator and Lecturer of the Tourism Administration Program at the Universidad San Ignacio de Loyola, Peru. He was a Research Assistant of The International Institute of Tourism Studies of The George Washington University, USA conducting research and projects on SAVE Tourism (Scientific, Academic, Volunteer and Educational), tourism education and the Inter-American Development Bank’s Tourism Sector Framework . He also worked for the UNWTO Knowledge Network, developing research and talent development initiatives. He is also part of the UNWTO Volunteer Corps.
A native of Peru, Jose acted as International Cooperation in Tourism Coordinator for the Ministry of Foreign Trade and Tourism in Peru (2015-2016). In his capacity, he served as focal point for the UNWTO, OAS, Pacific Alliance, APEC, and WEF; and led the development of the XXIII Congress of Ministers and High Level Authorities in Tourism of the OAS, the 9th APEC Tourism Ministerial Meeting, the first UNWTO Prototype on Food Tourism, among other multilateral initiatives.