Anna De Jong

Dr Anna de Jong

+44 (0)1483 68
42 AP 02



Anna joined the School of Hospitality and Tourism Management as a lecturer in 2017. Prior to this she undertook postdoctoral work on the AHRC project Gastrocert, at the University of the Highlands and Islands. In 2015 Anna completed a PhD in human geography with ACCESS (formally, AUSCCER), University of Wollongong. Anna serves on the Editorial Board for Leisure Studies, is a Fellow of the Royal Geographical Society/Institute of British Geographers, and is a member of the RGS Geographies of Leisure and Tourism Research Group. 

My teaching

My publications


de Jong Anna (2017) Unpacking Pride?s commodification through the encounter, Annals of Tourism Research 63 pp. 128-139 Elsevier
Debates complicating universal constructions of tourist commodification are far from new. Yet, within tourist studies distinctions continue to resurface that reify boundaries positioning processes of commodification as necessarily liberating, victimising or pathologising. Through these boundary making processes there is potential that the meanings, politics and memories of individuals, invested in experiences deemed ?commodified?, become devalued as tourist scholars praise pre-commodified experience. This paper responds to these tensions through utilising a feminist embodied framework focused on the encounter. The paper troubles innate constructions of commodification, by showing how interpretation of commodification is spatially and socially specific to the moment of encounter. It is thus argued that analysis of the encounter offers a way to negotiate sponsorship requirements during event planning.
Waitt G, de Jong A (2013) Embodied geographies of alcohol and the weekend in the Bega Valley, New South Wales, Australia, Leisure Studies 33 (2) pp. 116-132 Taylor & Francis
This paper focuses on embodied geographies of alcohol to rethink the weekend. We explore the weekend as it is produced via the mutually constitutive relationships between time, space and bodies. Drawing on qualitative research undertaken in Bega, New South Wales, Australia with 23 young women, we offer a critical analysis of how alcohol shapes the bodily, social, spatial and temporal boundaries that interpose knowing the weekend. We illustrate how alcohol mediates the felt and performative dimension of the embodied geographies that configure the weekend. We argue that young women?s bodies and spaces may be understood as sites where the pleasures and pain of alcohol may rupture or make resilient bodily, spatial, social or temporal boundaries through which the weekend makes sense.
de Jong Anna, Varley Peter (2016) Food tourism policy: Deconstructing boundaries of taste and class, Tourism Management 60 pp. 212-222 Elsevier
Recent discussions from the journal of tourism management call for more critical deconstructions of the political and economic structures that shape policy and planning. The present paper takes up this call, using a post-structualist framework to examine Scotland's food tourism landscape. Utilising Foucauldian discourse analysis to deconstruct 2,312 media sources collected through a Factiva database search, we illustrate how policy discourses privilege middle class cultural symbols through official food tourism promotion, marginalising particular foods positioned as working class. We find that this is particularly evident through the example of the deep fried mars bar; where, despite touristic desires, classed media discourses constructed it as global, bad and disgusting, and therefore an embarrassment to official tourism bodies. We conclude by discussing the broader importance of attending to the marginalising and silencing effects tourism policy exerts when the power values and interests involved in its formation are not critically appraised.
de Jong A (2014) Using Facebook as a space for storytelling in geographical research, Geographical Research 53 (2) pp. 211-223 Wiley
Geographers have long been alert to the ways space matters to knowledge production and the stories participants choose to share. Despite such understandings, however, geographers remain surprisingly absent from discussions regarding the ways these concerns play out across online spaces. This article reflects on the employment of one online space, Facebook, as a site for storytelling in research exploring return journeys to two Australian festivals ? the Big Day Out and Mardi Gras Parade. This article argues that insight over longer temporalities and shifting spatialities afforded through Facebook facilitates heightened understandings of the nuances, repetitions, differences and paradoxes of identities, encounters, and politics. Facebook, therefore, has the potential to allow for different ways of knowing that cannot be ascertained in more orthodox research spaces. Moreover, the slipperiness of conceptualisations of privacy and consent in this space draws attention to the necessity of understanding consent as fluid and ongoing, rather than antecedent to fieldwork commencement. Crucially, however, reconceptualisations of privacy and consent in this space expose potential obstacles university ethics committees may meet in responding to research moving online.
de Jong A (2015) Dykes on Bikes: mobility, belonging and the visceral, Australian Geographer 46 (1) pp. 1-13 Taylor & Francis
This article contributes to growing scholarship on fluidity, embodiment and the politics of festivals. Such scholarship is crucial to understanding belonging as an embodied, visceral experience. Extending on this work, this paper seeks to draw further attention to the fluidity of festival boundaries and experience, by exploring how belonging holds the potential to become detached from location, and be manifested forcefully through movement to and from events. I focus on a group of six Dykes on Bikes members, who rode motorbikes 1800 kilometres as part of a larger group from Brisbane to the Sydney Mardi Gras Parade. Through this exploration I illustrate how attention to the visceral experience of belonging on the move allows geographers to address what holds individuals ?in place? so to speak, when attachment takes place through movement. In doing so I argue that the visceral is crucial to understanding belonging as mobile because it provides a framework to stand against universalised discourses that locate belonging within the temporal and spatial confines of events.
de Jong A (2014) Reshaping gender and class in rural spaces, Gender, Place and Culture 21 (3) pp. 395-396 Taylor & Francis
Reshaping gender and class in rural spaces, edited by Barbara Pini and Belinda
Leach, Burlington, Ashgate Publishing, 2011, 266 pp., £30.00 (hbk), ISBN 978-1-4094-
0291-6, Gender in a Global/Local World Series
de Jong Anna (2017) Food and drink tourism: principles and perspectives, Tourism Planning and Development 14 (4) pp. 585-586 Routledge
Food and drink tourism: principles and perspectives, by Sally Everett, Sage, Los
Angeles, 2016, 447 pp., £29.99 (paperback), £85.00 (hardcover), ISBN: 9781446267738
(paperback), ISBN: 9781446267721 (hardcover)
de Jong A (2016) Rethinking activism: tourism, mobilities and emotion, Social & Cultural Geography 18 (6) Taylor & Francis
This article seeks to trouble distinctions between activism and tourism, and activism and regionality. It does this by exploring the role of tourism, mobilities and emotion for a regional Australian queer collective, and their 1400 km return journey to the Sydney Gay and Lesbian Mardi Gras Parade. In illustrating the ways this touristic journey represents alternative ways of performing queer activism, I argue that the existence of regional activism deconstructs notions that non-normative sexualities and queer politics do not exist beyond urban centres. Granting attention to the alternative ways the queer collective utilises tourism mobilities as part of their activism strengthens characterisations of leisure as always more than a space of hedonism and escape. Understanding the broader significance of events enables scholars to rethink festivals as spatially and temporally bounded, one off events but rather crucial to the ongoing sustainability of regional queer collectives and performances of queer activism in peripheral areas.
de Jong Anna, Varley P (2017) Foraging tourism: critical moments in sustainable consumption, Journal of Sustainable Tourism 26 (4) pp. 685-701 Taylor & Francis
Despite the prevalence of sustainability discourses across the Global North, for the majority of people abstract issues of sustainability often have a low salience with the realities of travel choices. Researchers examining sustainable tourism recognise that any changes resulting in sustainable performance are likely to come about as a result of shifts in everyday highly routinised social practices, relations and socio-technical structures. Attending to these debates, this paper examines relations between social practice, sustainability and tourism through the rise in foraging tourism in the United Kingdom. Using evidence from interviews and media analysis detailing perspectives of foraging course leaders and attendees, alongside participant observation, the paper records the ways in which foraging experiences are negotiated and accomplished in commercial contexts and what participants ?do? with the ideas and practices post-experience. By engaging with debates surrounding the meanings of sustainable tourism, the paper extends understanding of these concepts through the identification of foraging tourism as a facilitator in rethinking everyday practice and discourse. The paper ends by evaluating the potentials of tourism in facilitating sustainable performance and discourse.
Gorman-Murray A, Brickell C, de Jong Anna (2017) Queer Trans-Tasman Mobility, Then and Now, Australian Geographer 49 (1) pp. 167-184 Taylor & Francis
This article situates queer mobility within wider historical geographies of trans-Tasman flows of goods, people and ideas. Using case studies of women?s and men?s experiences during the early twentieth century and the twenty-first century, it shows that same-sex desire is a constituent part of these flows and, conversely, Antipodean mobility has fostered particular forms of desire, sexual identity, and queer community and politics. Particular landscapes, rural and urban, in both New Zealand and Australia, have shaped queer desire in a range of diverging and converging ways. Shifting political, legal and social landscapes across New Zealand and Australia have wrought changes in trans-Tasman travel over time. This investigation into the circuits of queer trans-Tasman mobility both underscores and urges wider examinations of the significance of trans-Tasman crossings in queer lives, both historically and in contemporary society.
de Jong Anna, Varley P. (2018) Food tourism and events as tools for social sustainability?, Journal of Place Management & Development 11 (3) pp. 277-295 Emerald


Food tourism and events are often prefaced as tools for sustainability within national and intra-national food and agricultural policy contexts. Yet, the realities of enhancing sustainability through food tourism and events are problematic. Sustainability itself is often conceived broadly within policy proclaiming the benefits of food tourism and events, with a need for further deconstruction of the ways each dimension of sustainability ? economic, environmental, social and cultural ? independently enhances sustainability. The lack of clarity concerning the conceptual utilisation of sustainability works to compromise its value and utilisation for the development of food tourism and events in peripheral areas. In recognition, this paper turns attention to social sustainability within the context of a local food festival, to ask: in what ways is social sustainability enhanced through a local food festival, who benefits from this sustainability, and how?


The paper examines the development of a local food festival in a rural coastal community, on Scotland?s west coast. The concept of social capital is utilised to examine the unfolding power relations between committee members, as well as the committee and other social groups. Observant participation undertaken over a 10 month period, between December 2015 and September 2016, renders insights into the ways event planning processes were dependent on the pre-existing accruement of social capital by certain individuals and groups.


Local food festivals have the potential to enhance social sustainability, in offering opportunity to bridge relations across certain diverse groups and foster an environment conducive to cohabitation. Bridging, however, is dependent on preconceived social capital and power relations, which somewhat inhibits social integration for all members of a community. The temporally confined characteristics of events generates difficulties in overcoming the uneven enhancement of social sustainability. Care, thus, needs to be upheld in resolutely claiming enhancement of social sustainability through local food events. Further, broad conceptualisations of ?community? need to be challenged during event planning processes; for it is difficult to develop a socially inclusive approach that ensures integration for diverse segments without recognising what constitutes a specific ?community?.


This paper is situated within the context of a peripheral, yet growing body of literature exploring the potential of events to develop social sustainability. In extending this work, the paper turns attention to the gastronomic - examining the extent to which social sustainability is enhanced through a local food festival, for a rural coastal community ? Mallaig, on Scotland?s west coast.

de Jong A., Palladino M., Garrido Puig R., Romeo G., Fava N., Cafiero C., Skoglund W., Varley P., Marciano P., Laven D., Sjolander-Lindqvist A. (2018) Gastronomy tourism: An interdisciplinary literature review of research areas, disciplines and dynamics, Journal of Gastronomy and Tourism 3 (2) pp. 131-146 Cognizant Communication Corporation
Residing with the exponential growth of gastronomy tourism research, a number of review articles have examined the relationship of gastronomy and tourism from distinct thematic and disciplinary perspectives. What remains absent is a comprehensive overview that encapsulates the interdisciplinary dimensions of this area of research. In response, this study comprehensively investigates gastronomy tourism literature utilising a network and content analysis, with an aim to map the main subject areas concerned with gastronomy tourism and relations between varying subject areas. In doing so, themes determining gastronomy tourism and focus for future exploration are identified. The review findings suggest that the trajectory of gastronomy tourism research is characterized by the dominance of ?tourism, leisure and hospitality management? and ?geography, planning and development?. Three recommendations are proposed to assist development of gastronomy tourism research: increased dialogue across subject areas, development of critical and theoretical approaches, and greater engagement with sustainability debates.
Belonging is what works to connect subjects, aligning them as either ?like? or ?unlike? ? shaping subjectivities and expressions of identity. Thus, in deconstructing embodied experiences of belonging, we can begin to make sense of how certain identities, collectivities and performances of travel are constructed. Attending to the politics of belonging on-the-move, this chapter takes the Queensland Chapter of the Dykes on Bikes as its focus, examining their one thousand eight hundred kilometres return journey from Brisbane to the 2013 Sydney Gay and Lesbian Mardi Gras Parade. The concept of belonging is conceived as embodied, political and mobile through examination of the experiences of six women claiming non-normative sexualities, who rode their bikes to Mardi Gras, as part of a larger group of twenty riders. In doing so, the chapter examines the ways understandings of belonging, the self and body are experienced through travel to, and performance within, the Dykes on Bikes. Particular attention is granted to the ways members prepared, planned, attuned and regulated riding bodies, all of which worked to identify the Dyke on Bike identity.
Sun Jiuxia, Yang Ying, de Jong Anna (2019) A geographical approach to trust in tourism, Tourism Geographies pp. 1-19 Taylor & Francis (Routledge)
Within tourism research, trust has largely been conceptualised from psychological perspectives, allowing insights into the mechanisms through which resident/stakeholder relations generate trust. Whilst this work is valuable in understanding dynamics of trust relations, such focus has meant less attention and has been given to the ways space influences trust in tourism contexts. Thus, a geographical approach is put forth to understanding trust in tourism. Through observation and semi-structured interviews concerned with the implementation of a community tourism project in southwest China, insights are provided illustrating how trust is inscribed in place. It is shown that in the Chinese context, cultural place-based specificities relating to pre-existing governance structures, social hierarchies, and the intersection of power, knowledge and trust influence the (in)abilities of NGOs to develop trust with specific residents. More meaningful dialogue between tourism research and geographical conceptualisations of trust is called for ? as a way to attend to spatial and scalar differences in understanding of trust within tourism contexts.
Figueroa Domecq Cristina, Williams Allan, de Jong Anna, Alonso Alessandra Technology is a woman?s best friend: Entrepreneurship and Management in Tourism, e-Review of Tourism Research Texas Digital Library
Technology and ICT?s are key for entrepreneurs and managers in the tourism and hospitality industry. But technology is not gender neutral and the research literature confirms women?s limited participation in high-tech organizations and positions. The aim of this research note is to show the initial results of an exploratory analysis that evaluates the relation between women?s perception of the ease-of use and usefulness of technology, and the future technological development and progress of their businesses, either as entrepreneurs or corporate entrepreneurs. The paper considers whether technology is women?s best friend, or another source of barriers.